Impel CRM customers now have an even more simple, effective way to enhance their business preferences with Impel’s Advanced Custom Fields.

1. PK4 Software Technologies
#31, Kempapura, Hebbal
Bangalore 560024, INDIA For Details, Contact: Sahana Bose
Phone +91-80-3008-0000 Phone +91-80-3008-0000
Fax +91-80-3008-2006 sahana@impelcrm.in
www.ImpelCRM.in
Advanced Custom Field Management now in
Impel CRM.
Preference driven Custom Fields now into your CRM.
Bangalore, India, October 20th , 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM
company, PK4 Software Technologies, today announced that availability of preference driven custom
fields in its flagship product Impel CRM.
Impel CRM customers now have an even more simple, effective way to enhance their business
preferences with Impel’s Advanced Custom Fields. The improved custom fields like Dependent Fields
and Look-up Fields creates an effective way to capture data and field correspondences in Impel to
cover a wide range of customer information.
Impel offers fine control over the behavior of nearly every field in the system with the release of
Advanced Field Management mechanism. While the Dependent Fields in Impel track dependencies
between various fields, the Look-up Fields establish relationships between entities and modules linking

2. Advanced Custom Fields now in Impel.
each other, providing you complete visibility into your customer’s information. Implemented using the
latest techniques in JavaScript, DOM (Document Object Model) and a JSON based variation of AJAX,
Impel can now respond to user preferences instantaneously, with a complete 360 degree view.
Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “Custom fields complement your
business process by reflecting the information that is most important to you to replicate your Business
model. Impel CRM's Advanced custom fields for customer's data are introduced keeping in mind the
dynamic business needs and processes. Both, the Dependent and the Look- up field tools allows you to
exercise control over user preferences and employ automation where ever appropriate. And that’s the
power we deliver to our users with Impel”, he added.
About PK4.
PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their
customers at the center of their business. Impel CRM helps sales and support executives spend more
time with customers and less on administrative work. Impel CRM helps companies increase revenues
and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel
CRM is used by sales, marketing and customer service teams across a variety of industries ranging
from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on
the Free Trial button on www.impelcrm.in and start using Impel – now!
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