Impel CRM is a marketing automation and customer relationship management tool that allows users to automate, simplify, and manage sales information. It provides features like marketing campaign planning and execution via email, SMS, and web forms. Impel CRM also integrates with call centers to provide call center agents with customer data and automate dialing. The document provides information on Impel CRM's marketing automation, email and SMS campaign building, web form lead capture, and call center integration capabilities. It encourages readers to learn more and schedule a product demo on their website.