Adobe Digital Publishing Summit


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Presentation from my keynote on digital trends.

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  • Steve HallamLead Partner Deloitte Digital@sahallamChanges- Make look cooler
  • Deloitte Access Economics report released last year 2012.
  • Generation connected.
  • Mobile act 2 – more than veneeringNew paradigm
  • Analytics has become accessiblePersonalisation now being realisedWatson
  • Connected DevicesL’Oreal On Demand lipsticks
  • 48% of Australian users update their social status every or nearly every day (5-7 times per week)Social is not an added extraCrowd intelligenceBBC archive taggingSocial cohesion
  • Risk appetite
  • Controlled collision of mobile, social, cloud, analytics and cyberAny of these individual trends would be massive in their own right… we have 5 concurrentlyContent is the new blackAdobe can manage these collisions
  • Click, scroll, drag, drop, switchTouch, swipe, pinch, contextDigital omnivores. 27% of Australians own a laptop, smartphone and a tablet.ChangesNew screenshotsKeep adobeGQ mobileFoxsportsTmobile bobsled ipad
  • New interaction paradigm?Nest ThermometerMYOGoogle glassTesla
  • Convergence and multi-device consumption is coming of age.71% of Australians are multi-tasking whilst watching TV80% of Generation Connected see a smartphone as an entertainment deviceHow do we prepare for the shift away from TV as Generation Connected grow up?
  • PassionsCrowd intelligencePower of Pull
  • 63% of Australians find recommendations the most influential form of online advertisingWhat role does social media play in my advertising strategy and how can I make social media work for my company?How do brands take advantage of the power of online reviews and recommendations?
  • Desktop / laptop dominatesTablet about 5%Big switch to reading news online in past 12 months. 48% to 37% printed.Changes- styling, redraw graphs
  • Australia is holding on for magazines.75% of people prefer a magazineChangesStylingRedraw graphs
  • How incumbents respond
  • They invest in new capabilities over old business modelsThey treasure their customer relationshipsThey have become fast and agile They know their true competitors They invest in talent
  • Perfect
  • Adobe Digital Publishing Summit

    1. 1. Steven Hallam @sahallam Digital is not a shiny object; it is reshaping business.
    2. 2. Steven Hallam @sahallam Postdigital = Controlled collision of mobile, social, cloud, analytics & cyber.
    3. 3. Steven Hallam @sahallam Digital omnivores: 27% of Australians own a laptop, smartphone and a tablet.
    4. 4. Steven Hallam @sahallam Social is about aligning the passions of the individual with the interests of your market.
    5. 5. Edelmen Trust Barometer 2012 Edelmen Trust Barometer 2012
    6. 6. Deloitte State of Media Democracy 2013
    7. 7. Deloitte State of Media Democracy 2013
    8. 8. Steven Hallam @sahallam Successful digital businesses prioritise new capabilities over old business models & treasure customer relationships.
    9. 9. Thanks Any questions? Steve Hallam Partner @sahallam
    10. 10. General information only About Deloitte This presentation contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this presentation , rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this presentation. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte has in the region of 200,000 professionals, all committed to becoming the standard of excellence. About Deloitte Australia In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia’s leading professional services firms. Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 6,000 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. For more information, please visit our web site at Liability limited by a scheme approved under Professional Standards Legislation. Member of Deloitte Touche Tohmatsu Limited © 2013 Deloitte Touche Tohmatsu