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The Future of Advertising 2020

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A co-authored piece by Mark Earls (@herdmeister) and John V Willshire (@willsh), part of the The Wharton Future of Advertising Program 2012, using Artefact Cards - http://shop.smithery.co

Published in: Business
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  • @redbrown1 I agree....its not by accident that Apple actually does no or very little social media...why? they let their customers do it for them..thats smart....lighting little bonfires is like the old scatter gun approach, a lot of headless chickens running around with no focus
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  • Lighting bonfires is intellectually dishonest. It means you don't know what you are doing creatively, you don't understand modern media, and you don't get how people behave today. One of the most successful brands in the world, Apple, doesn't throw a whole load of ideas in the air to see what happens. It focuses and then forms a plan.
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  • Says Hi to Bob Garfield !
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  • Not bad guys, not bad at all.
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