1. Digital Marketing
Being a Blogger is not only about writing quality content anymore, but it's also about
implementing the best SEO practice, adding more value and social touch and do many
more tasks. As all the bloggers have realized recently after the Google Penguin update.
The importance of SEO has itself increased.
There is an obvious need to change our view to SEO. And why not learn from the only
website that ranks 1 for almost 99% queries. Yes, you guessed it. It is Wikipedia, the
largest online encyclopedia. Whenever you want to learn some new words. Wikipedia is
the place.
There is no doubt, Wiki SEO is out of the box and they take care of each part of site
SEO structure carefully. For us (Bloggers and SEO's) Wikipedia is a good case study to
learn and understand what an effective SEO is.
There are a lot of ways in which Wikipedia retains its online quality. But it doesn't even
use so much 'secret' SEO tips that you cannot figure out.
Here, I have listed the SEO tricks used by Wikipedia that helps it to rank higher.
These tips, when used properly on your site also increases your rankings on Search
Engine Results.
Factors which contribute to Wikipedia Ranking
One thing which you need to keep in mind before we get into secret behind Wikipedia
ranking, and that is their content quality. Many sites in the past tried to copy their
strategy, but high-quality content from Wiki pages always outranked the competitor.
Along with high-quality content, other factors like site SEO, speed, On Page SEO also
contributed the same in the outstanding ranking of Wikipedia.
If you are fond of Wikipedia, then you might know that Wikipedia is the largest linker of
its content. It links to around 500-600 other Wikipedia articles itself from its one page.
So that none of its articles get dumped ever. You know that Wikipedia links to its
category pages and its tags.

2. It also links to its Wikimedia files about images and other stuff. That is why Wikipedia
never gets ranked third or fourth in any of its articles.
It lives on the idea that if you want others to promote your content, you should promote
it first. This also has the direct impact on low bounce rate of Wiki and better user
experience. Don't you think so?
If you are using WordPress, you can use WordPress Smart link for automatic internal
linking. Link as much as you could, but make sure it should be relevant and meaningful.
Also keep user experience in mind, while doing Internal-linking as lots of irrelevant
linking may give bad user experience.
You will see that all the Sidebars, footer and the header of the page. That is quite a
good deed. After observing for a while, you can also conclude that 98% of its content
changes over the page.
On the terms of copyright text, Wikipedia contains just a line and the plain HTML written
a link to its Copyrights documents. Isn't that just another vote towards cleanliness of a
site.
It says itself on the Webmaster Guidelines that same words or content should be
minimum on different pages, and it will be better it the content changes a lot across the
different pages of the site.
Wikipedia has many different pages, and it also does not use English as the preferred
language. So, how does it protect itself from duplicate pages. By using Canonical
settings and making language markup for these different pages.
One more thing that you will notice is that Wikipedia has different subdomains for
different languages which create different virtual sites containing the whole page with a
specific different language.
This also tells us how we can use multiple subdomains for multiple languages and save
our self from those cruel updates.
Wikipedia is the online example of how a site can stay big yet not spammed. Also,
Wikipedia offers its users to edit any content on its page. But, never allows the SPAM
content to stay long on its pages. It keeps the record of each of the edits that are made
and lets them stay on the page only after reviewing completely.

3. For Blogger, you are responsible for any links on your webpage. That could be in the
form of Guest posting or via commenting.
Since, irrelevant links are considered as bad SEO example, so before adding any link to
your page (Comment or guest post or any other way), make sure it's useful and add
value.
The primary motive of Wikipedia is just to stay informational and provide content that is
true and useful. All the other sites and blogs on the net that think the same way will
always succeed the same way.
Don't you think that happy readers are much useful than unhappy advertisers? Yes,
they are, because when people are happy, they share the same things that they
discovered with their friends.
The art of Pillar articles: How to create it?
My suggestion here: Not only work on developing new content but keep updating the
old content to make it more useful and relevant.
Bottom Line: You can get more traffic and have more money in your pockets if you do it
all for a good cause i.e., providing your readers with the best info that you can provide.
These are some of the factors for great Wikipedia ranking in SERP's. Now, you can
either just read this article and read some other SEO tips or you can start working on
implementing some of the above tips on your site and improve your site ranking.