Experience and Automation: Two Pillars of a Successful Modern Marketing Strategy with Nylas
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Jyothi Swaroop, CMO @ Nylas Tasia Potasinski, VP of Product Marketing @ Nylas World-class marketing is a must in today’s digital economy to drive growth. In order to meet these business demands, marketing must institute new strategies, thinking, and tactics in order to attract new customers and retain current ones. Nylas CMO Jyothi Swaroop and VP of Product Marketing Tasia Potasinski will dive into how an emphasis on experience and automation are what is needed to unlock these opportunities. Tune into this session for the tactics behind this.
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Experience and Automation: Two Pillars of a Successful Modern Marketing Strategy with Nylas
- 1. User Experience & Automation: Two Pillars of a Successful Modern Marketing Strategy 1 Jyothi Swaroop CMO Nylas Tasia Potasinski VP of Product Marketing Nylas
- 2. 100x ROI For every $1 invested in UX, businesses can see upwards of $100 in return.
- 4. $5.44 The average marketing automation ROI is $5.44 per dollar spent.
- 5. this century 2020 General Motors Wal-Mart Exxon Mobil Ford Motor Company GE Internal Business Machines Corporation Citigroup AT&T Philip Morris Companies Boeing 2022 Walmart Amazon Apple CVS Health UnitedHealth Group Exxon Mobile Berkshire Hathaway Alphabet McKesson Amerisource Bergen 5 Evolution of the
- 6. Where Do I Start?
- 7. 7 Jane Smith Title Company @Twitter Jane Smith Title Company @Twitter Jane Smith Title Company @Twitter Messaging is the Engine that Powers Everything
- 8. 8 Clear Messaging Increases Conversions
- 9. 9 Insert side-by-side image of old and new Nylas website + conversion rate stats With an emphasis on messaging and UX, website conversion rates increased by more than 2.5x quarter over quarter.
- 10. 10 UX is the Steering Wheel that Guides Customers Along the Journey
- 11. 11 Automation is the GPS that helps you Navigate Efficiently
- 12. Three Takeaways Messaging is the engine that powers everything. Great UX is usability + emotion. Automation is NOT all or nothing.
- 13. THANK YOU www.nylas.com LinkedIn: https://www.linkedin.com/company/nylas Twitter: https://twitter.com/nylas YouTube: https://www.youtube.com/c/nylas
Editor's Notes
- https://uxdesign.cc/business-value-of-ux-design-35a8039b4817
- https://nucleusresearch.com/research/single/marketing-automation-returns-5-44-for-every-dollar-spent/
- https://uxdesign.cc/business-value-of-ux-design-35a8039b4817
- DSU to MAU conversion rate Start at the top of the funnel to optimize conversion rate and work your way down
- Business metrics that are underperforming or high performing to see how you can make them better. Nylas stats, boom
- Messaging is the engine that powers everything Automation starts with identifying business problems and a mix of human and automation Great UX is usability + emotion