The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
EngageMint is a flagship initiative of WebEngage which celebrates the union between technology and the human side of consumer businesses. EngageMint’s purpose is to equip professionals with new ways of thinking, enabling them to create great customer experiences in their respective domains.
The kickoff edition for EngageMint was held on March 2018 in Mumbai. With 75+ CMOs, Product Managers and Retention Marketers in attendance, the event was a huge success. This booklet covers all speakers and sessions conducted on that day.
WebEngage also presents some amazing market insights and trends in this booklet on the broad consumer behavior.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
True real time marketing = programmatic ad buying + real time marketing. OgilvyOne Worldwide
True Real Time marketing combines the
actionable insights the Real Time Analytics provide
about an identified customer or consumer
(behavior), matches these with pre-planned
marketing actions to respond to his/her
needs/wants through mostly Web Instant
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
EngageMint is a flagship initiative of WebEngage which celebrates the union between technology and the human side of consumer businesses. EngageMint’s purpose is to equip professionals with new ways of thinking, enabling them to create great customer experiences in their respective domains.
The kickoff edition for EngageMint was held on March 2018 in Mumbai. With 75+ CMOs, Product Managers and Retention Marketers in attendance, the event was a huge success. This booklet covers all speakers and sessions conducted on that day.
WebEngage also presents some amazing market insights and trends in this booklet on the broad consumer behavior.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
True real time marketing = programmatic ad buying + real time marketing. OgilvyOne Worldwide
True Real Time marketing combines the
actionable insights the Real Time Analytics provide
about an identified customer or consumer
(behavior), matches these with pre-planned
marketing actions to respond to his/her
needs/wants through mostly Web Instant
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Marketing automation is powerful technology, but how do you build a business case for it in your company? This presentation highlights key features of marketing automation platforms, and shares tips for planning and implementing your new system.
Learn how marketing automation can grow your pipeline, make your customers happy and close the gap between marketing and sales.
The majority of CMOs (67%) say they’re either unaware of programmatic marketing, don’t understand it or need to learn more about how to apply it to their marketing campaigns. Ten percent claim they understand it, but haven’t used it. Which leaves less than one-quarter of CMOs who actually get programmatic marketing.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Electronics social marketing_digital strategyMarcel Baron
Two-thirds of electronics companies either have a
limited strategy, or no strategy at all, for integrating
digital in their businesses – despite the fact that the
number of social network users around the world is
now rapidly approaching the two billion mark.1
To make the most of the digital opportunity,
marketing organisations urgently need to embrace
new approaches, new processes, new skills, new
technologies and agile organisation structures.
Is your business ready to engage?
6 Key best practices to enhance Marketing with AISophie LEHMANN
Artificial Intelligence has been around for decades, but has
seen a recent resurgence in interest as data size and diversity
continue to grow and the cloud becomes a popular option for
quickly and economically scaling compute power and data storage.
This Checklist explores how AI can be used to enhance marketing
analytics and to help companies both better understand their
customers and deliver a great customer experience.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
A personal approach is key to success in today's marketing landscape. Discover the why, how and what of marketing automation, the tool that helps you pull off your highly relevant one-on-one communication.
Similar to Transiting to Automated Marketing is the Need of the Hour (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transiting to Automated Marketing is the Need of the Hour
1. Transiting to
Automated Marketing
is the Need of the Hour
bestercapitalmedia.com
Automate and
Streamline Marketing
Efforts by Automating
at Scale
2. CONTENTS
MARKETING AVENGERS
bestercapitalmedia.com
C-Suite Marketing & Technology Companionship for Hacking
Business Growth in 2020
What is
Automated
Marketing
Capability
Matrix
03
04
02
Data-Driven
Marketing
Strategy
ABSTRACT
he purpose of this whitepaper is to
enable businesses to automate their
marketing efforts. With the landscape
constantly evolving, it has become critical
to place operations in auto-pilot mode to
streamline a variety of functions, enabling
teams to laser-focus their efforts on
driving revenues.
T
Rules for
Winning with
Automated
Marketing
08
3. bestercapitalmedia.com
A 2018 survey by Forester revealed that 55% of marketing decision-makers will increase
their tech spending by 10 percent or more. With around 51% of businesses currently
using one form or the other for automation, the numbers are expected to grow.
Introduction
21.4% GROWTH
TO REACH AT $88
BILLION
It is estimated that Digital
Marketing is experiencing massive
growth, leaving behind all the
conventional advertisements
including TV Advertising.
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Introduction 03
Advertising Spending in the MENA
region: A recent Zenith study claims that in
2017 internet advertising overtook traditional
television to become the world’s biggest
advertising medium, accounting for 38 % of
total ad expenditure. As internet advertising
matured, internet ad spent grew by 12 %
year-on-year in 2018, and is expected to grow
by an a year fromaverage growth rate of 9 %
2018 to 2021. As per forecast, by 2021,
internet advertising will account for 47 % of
global ad spend.
4. Brands like Toyota, Qantas, and HP have already seen more
engagement on their ads by using highly personalised creative.
New Zealand’s Fly Buys took a similar approach to streamline its
remarketing strategy. After serving tailored, dynamic display ads to
its reward programme members, the brand eventually achieved its
biggest-ever points redemption week.
bestercapitalmedia.com
Marketing
Automation?
1- Programmatic campaigns focus on time & message:
Programmatic is making it easier for advertisers to tell their stories with relevant messages to
the right audiences at the right time. It doesn’t change the entire creative process; the most
effective campaigns are still centered on genuine insights and stories.
Marketing Automation enables businesses to automate tasks and workflows for the marketing and sales process,
including prospect and customer profiling on landing pages, lead scoring, sending automated personalised emails
and web recommendations to support lead nurturing and customer engagement.
Aiming for Marketing Automation Excellence
INITIAL
1 STAR
PERFORMANCE
MANAGED DEFINED QUANTIFIED OPTIMISED
2 STAR
PERFORMANCE
3 STAR
PERFORMANCE
4 STAR
PERFORMANCE
5 STAR
PERFORMANCE
Simple
response tracking
Regular report of opens/
clicks
‘Beyond the click’ tracking
of marketing outcomes
Segment tracking
Value reporting
Hurdle rates and activity
engagement levels
Response data > CRM
system/warehouse
Not managed
List-building options
increased
Privacy law compliance
List quality improved Reactivation and removal Preference centres
None: ‘Pray and Spray’ Demographics Basic triggers
Full lifecycle sequences
Lead scoring and grading
Additional sequences
added
Newsletter and Eblasts
Increased frequency
Marketing Automation, e.g.
Welcome email
More automations, e.g.
nurture
Full lifecycle automation,
e.g. Reactivation emails
Optimised automations
and frequency
Simple headers Multiple templates Dynamic content insertion
Video review
Mobile optimised
Advanced real-time
content, e.g. weather,
location
Not reviewed Reported Reported by ESP
Feedback loops and
delivery service
Continuous monitoring
None
Experiments with different
offers/subjects
Structured offer/subject
testing
Layout reviews
AB testing
Multivariate testing
Use of AI and Machine
Learning
Email capabilities
and evaluation
List quality
Targeting
(relevance)
Proposition and
communications
strategy
Creative and
templates
Delivery
Optimisation
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Marketing Automation 04
5. CASE STUDY 13
bestercapitalmedia.com
2- Shift from a ‘human vs. machine’ to a ‘human plus machine’ mind-set:
Pattern recognition at scale can reveal new insights. Machines can churn through millions of videos and
correlate creative elements with effectiveness outcomes. That answers questions like, “will the use of this
font or color improve creative effectiveness?”
While machines can surface patterns, human intelligence is required to sort and apply them. For example,
imagine you analyzed hundreds of YouTube ads and identied a factor that was highly correlated to
effectiveness, like top-performing ads were set in living rooms. Would you set all your ads in living rooms?
Or edit your existing footage to include more living room shots? Clearly neither of these would
automatically improve performance.
While machines can surface patterns, human intelligence is required to sort and apply them.
3- Humans will always have the edge:
It is important to recognize that this is still a
partnership: The machine is only optimizing from a
set of variations. It is not conceiving of a campaign
platform and writing an ad from scratch.
Mondelez chocolate brand Lacta’s Valentine’s Day
campaign drove interest in its product via an upcoming
branded lm, “The Taste of Love.” Using contextually
targeted TrueView ads, Lacta invited users to submit photos
representing love through a campaign microsite. It then
used machine learning to analyse and organize the photos
around common representations of love, such as “kiss,”
“smile,” and (of course) “dog” and “cat.” Users could
explore these love-related concepts by visiting an interactive
experience online. Lacta’s approach successfully drove
interest in the brand and proved an important point: While
machines can analyze, organize, and facilitate a new
campaign approach, they can’t conceive of the campaign.
Test our Analyzer tool live: https://bestercapitalmedia.com/technology-solutions/ai-services-in-uae
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Marketing Automation 05
6. CASE STUDY 16
CASE STUDY 15CASE STUDY 14
bestercapitalmedia.com
4- Higher demand for personalized assistance:
Just as mobile unlocked new ways to nd and reach relevant users, machine learning is leading the charge
into the age of assistance—a new era dened by skyrocketing expectations for relevant, personalized, and
assistive online experiences.
They are using language processing to trigger
an audio soundtrack when parents are reading
a story aloud to their kids.
Japan’s leading buyer and retailer of used cars,
turned to machine learning to consolidate its
data and nd users who were more likely to
visit its stores. By serving customized ads to
high-value potential car buyers, the brand saw
25% more in-store visits and a 300% increase in
sales compared with the previous year.
The building blocks of this process are already in
place. Between robust audience signals and tools
like YouTube’s Director Mix — which can take
basic video assets and create thousands of
versions tailored to different target audiences —
brands are taking advantage and driving impact.
Recently, they used the tool to quickly create
and serve more than 150 different variations of
contextually relevant ads to improve brand
perception.
Imagine a world in which machines
could reveal the “unknown
unknowns” — the questions we don’t
even know to ask. The possibilities
are endless and thrilling.
7- Programmatic Guaranteed:
The recent launch of BCG/Nielsen research is a
great example of how advertisers and agencies are
reimagining the media buying process. Merging
traditional reservations (typically used to secure
premium inventory) with programmatic buying in
a single platform gives advertisers the ability to
efciently reach more unique users and deliver
relevant ads across channels.
The automation of guaranteed media buys is an
exciting development for Domain. Our clients can
now sync their own data segments with Domain's
premium property seeker audience, and then
deliver relevant creative messages to our network
of sites in real time.
Shannon Fitzpatrick, Domain’s Operations
and Performance Director said:
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Marketing Automation 06
5- Improving outcomes with automated marketing intelligence:
Automation can also simplify parts of the creative development process, bringing new speed and
efciencies. An example of this is a situation where you might want to explore hundreds of different copy
lines across many different audiences to nd the best combinations. Rather than spending months listening
to bored focus groups debate two or three variations over a plate of stale donuts, machine-learning–driven
tools can use existing data, audience signals, and a library of assets to reveal the best combination.
6- Enabling new types of creative expression:
If these opportunities are starting to sound exciting, think how
much more potential businesses can unlock by teaching machines
to answer more complex questions, like what kinds of stories to
tell in the rst place and how to tell them.
“
“
7. CASE STUDY 18
CASE STUDY 17
bestercapitalmedia.com
Invest in better mobile
experiences
It doesn’t matter how beautiful or effective your ad
creative is. If you have a poor mobile site
experience, users won’t convert. Top marketers
understand the value in having fast, frictionless
mobile experiences.
With automated marketing, machine learning
bidding algorithms automatically drive more
customers for better-converting sites.
Underperforming mobile sites are at a
disadvantage.
We’re seeing brands adopt new technologies such
as Progressive Web Apps or Accelerated Mobile
Pages to improve the speed and experience of their
mobile sites.
To analyze your page speed across platforms, refer to Google’s
page speed tool at: https://developers.google.com/speed/pagespeed/insights/
Alibaba, which already had a great track record
of improving conversion rates, launched a
Progressive Web App and saw over a 76% lift in
conversions.
By revamping both the mobile and desktop version of BCM’s
ofcial website, we were able generate more traction and enable a
seamless digital experience. Marking our global success footprint,
we were also nominated by Awwwards for mobile excellence, the
details of which can be veried at:
https://www.awwwards.com/sites/bestercapitalmedia
8- Intent-focused creative:
Aussie advertisers use intent signals to revamp their creative development. By processing real-time signals with
a platform like DoubleClick, advertisers can streamline development of a huge number of tailored creative
variations, including rich media formats. Advertisers can even use signals such as local weather or sports results
to trigger the launch of a digital campaign in line with real-world events or, in the near future, airings of their
TV ads.
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Marketing Automation 07
8. bestercapitalmedia.com
RULES FOR WINNING WITH
AUTOMATED MARKETING
1. OPTIMIZE 2. ACQUIRE
for growth instead of efciency the best customers
3. EARN MORE
from your existing customers
4. IMPROVE
creatives of your brand
A machine learning algorithm optimizing for actual products purchased in every sales channel
will drive a lot more sales, much more effectively than one optimizing only for an information
request made online.
20% of
customers
drive
of prots.
80%
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Business Growth in 2020 08
9. bestercapitalmedia.com
Automating marketing efforts can help you make a solid strategy that
ensures optimum ROI and takes your business to entirely new heights. With
repetitive tasks streamlined, businesses can focus more on macro matters
instead of micro things.
CONCLUSION
MARKETING AVENGERS
C-Suite Marketing & Technology Companionship for Hacking
Conclusion 09
Our Digital Footprint