This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.
Watch if you are involved in product strategy or development, or simply want to make something great for your customers.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.
Watch if you are involved in product strategy or development, or simply want to make something great for your customers.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Jobs To Be Done - framework explained by Mark Opanasiuk.pdfMark Opanasiuk
JTBD for customer centric products - slides by Mark Opanasiuk.
Jobs To Be Done Theory
Define the market via JTBD
Uncover customers' needs via JTBD
Evaluate competition via JTBD
Product delivery vith JTBD
https://www.linkedin.com/in/markopanasiuk/
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
How to Make Products People Want: The Outcome-Driven Approach To InnovationJean-Francois Hector
Most digital innovations fail because teams lose sight of what customers really want to achieve.
Outcome-Driven Innovation is a powerful way of thinking that puts your customers’ needs at the centre of every conversation.
This simple method will give you the clarity you need to focus on the right opportunities and make better design decisions.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, "what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?"
Aligning the right content with the right prospect at the right time is essential for success. Includes common Mistakes that B2B businesses are making - from the customers point of view
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
How to work with the JTBD framework and why UXers need to be using itCarmen Brion
Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Jobs To Be Done - framework explained by Mark Opanasiuk.pdfMark Opanasiuk
JTBD for customer centric products - slides by Mark Opanasiuk.
Jobs To Be Done Theory
Define the market via JTBD
Uncover customers' needs via JTBD
Evaluate competition via JTBD
Product delivery vith JTBD
https://www.linkedin.com/in/markopanasiuk/
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
How to Make Products People Want: The Outcome-Driven Approach To InnovationJean-Francois Hector
Most digital innovations fail because teams lose sight of what customers really want to achieve.
Outcome-Driven Innovation is a powerful way of thinking that puts your customers’ needs at the centre of every conversation.
This simple method will give you the clarity you need to focus on the right opportunities and make better design decisions.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
The Jobs-To-Be-Done Theory is an economic theory from well-known Harvard Business School Professor Clayton Christensen. The theory will help you with business leadership, disruptive innovation, and growth marketing strategy. The theory was crafted around the notion that instead of looking at the product that people are buying, you need to examine why they are buying the product. You need to ask yourself, "what is the desired outcome that consumers are trying to achieve that is causing them to purchase this product?"
Aligning the right content with the right prospect at the right time is essential for success. Includes common Mistakes that B2B businesses are making - from the customers point of view
Practical Experience with Christensen's Innovation Methodology JOBS(R) Jobs-t...vonreventlow
Clayton Christensen's Jobs-to-be-done approach describe a series of steps to create innovation systematically. This deck describes the application of the methodology to the creation of the Avaya Flare User Experience, the Avaya Digital Video Device and the related enterprise cloud offer. We found key for success is to add focus on emotions. And the result to be a condensed job description as more work is required to detail the solutions that it becomes testable against objectives and barriers.
Aplplying Jobs To Be Done To UX StrategyJim Kalbach
Market disruption is happening at increasingly alarming rates. With so-called “big bang disruption” companies and entire markets can by obliterated in a short period of time. A key to survival is understanding the tasks customers are trying to accomplished: they “hire” our products and services to get a job done.
Jobs to be done (JTBD) is a growing field of study and increasingly seen as a source for business growth. Luckily, UX strategy is naturally close to jobs to be done. We have the skills and techniques to observe people in the context of the work and lives, and extract the tasks they are doing.
What’s more, tools and techniques in the UX canon already capture JTBD, such as mental model diagrams. But more importantly, JTBD point to clear opportunities for innovation—human centered innovation. The key is to find jobs that are most important to users, but are least satisfied. This is your opportunity space.
In this talk, I will outline jobs to be theory and show how it relevant to UX strategy. Through examples from my own work, I’ll show how to prioritize features and efforts in a way that has real impact.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Bitcoin partió a principios de 2009 como un simple proyecto de código abierto cuyo objetivo era crear un banco descentralizado. Sin embargo en apenas 7 años se ha transformado en un ecosistema que involucra millones de usuarios, cientos de millones de dólares en capital de riesgo y está forzando gobiernos a repensar la definición del dinero.
Durante los años 2015 y 2016 la tecnología detrás de bitcoin, también llamada "Blockchain", ha atraído el interés de numerosas instituciones financieras prestigiosas (bancos centrales al rededor del mundo, Ernst & Young, Goldman Sachs, ... ). Si bien las promesas de esa tecnología son alentadoras, los riesgos (seguridad, cibercrimen, problemas de gobernanza) y las dificultades para regular hacen que la transición hacia este nuevo paradigma del dinero se deba hacer con preparación y precaución.
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Paul Janowitz
Is Market Research Dead in a 2.0 world?
Presentation given at the Ubiquity Marketing unSummit in Austin, TX. September 3, 2009.
Covers the current state of research in a customer driven web2.0 world. Contains tips and resources for entrepreneurs to leverage free and inexpensive market research techniques.
My slides from a workshop conducted for NASSCOM and IPMA in January 2015. The workshop was targeted towards basic and intermediate audience interested in learning about marketing for their technology products and services.
Why And How to Transition into Product Management by Google PMProduct School
Nabil Shahid walks through their journey to Product Management in the world of tech, talking about how to market your skills and how to get into the industry. He also touches on balancing knowledge and personal experience with what's best for a wider user group.
The Right Research Method For Any Problem (And Budget)Leah Buley
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. This presentation is a primer on the range of research methods available, and a guide for determining which is the best technique for what you’re trying to learn now (and for your budget).
Innovation ExerciseStageCustomer FocusedYour customers…How to inno.docxmaoanderton
Innovation ExerciseStageCustomer FocusedYour customers…How to innovateYour innovation…1: DefineHow do customers determine their goals and plan resources.Simplifying planning.2: LocateHow do customers gather items and information needed to do the job.Making required inputs easier to gather and ensuring they’re available when and where needed.3: PrepareHow do customers set up the environment to do the job.Making set-up less difficult and creating guides to ensure proper set-up of the work area.4: ConfirmHow do customers verify that they’re ready to perform the job.Giving customers information they need to confirm readiness.5: ExecuteHow do customers carry out the job.Preventing problems or delays.6: MonitorHow do customers assess whether the job is being successfully executed.Linking monitoring with improved execution.7: ModifyHow do customers make alterations to improve execution.Reducing the need to make alterations and the number of alterations needed.8: ConcludeHow do customers finish the job or prepare to repeat it.Designing products that simplify the process of concluding the job.
ReferenceThis table is from pages 46 and 47 in your book, On Innovation, and is provided here as a quick reference.During this step…Customers…Companies can innovate by…Example:1: DefineDetermine their goals and plan resources.Simplifying planning.Weight Watchers streamlines diet planning by offering a system that doesn’t require calorie counting.2: LocateGather items and information needed to do the job.Making required inputs easier to gather and ensuring they’re available when and where needed.U-Haul provides customers with prepackaged moving kits containing the number and types of boxes required for a move.3: PrepareSet up the environment to do the job.Making set-up less difficult and creating guides to ensure proper set-up of the work area.Bosch added adjustable levers to its circular saw to accommodate common bevel angles used by roofers to cut wood.4: ConfirmVerify that they’re ready to perform the job.Giving customers information they need to confirm readiness.Oracle’s ProfitLogic merchandising optimization software confirms optimal timing and level of a store’s markdowns for each product.5: ExecuteCarry out the job.Preventing problems or delays.Kimberly-Clark’s Patient Warning System automatically circulates heated water through thermal pads placed on surgery patients to maintain their normal body temperature during surgery.6: MonitorAssess whether the job is being successfully executed.Linking monitoring with improved execution.Nike makes a running shoe containing a sensor that communicates audio feedback about time, distance, pace, and calories burned to an iPhone or iPod worn by the runner.7: ModifyMake alterations to improve execution.Reducing the need to make alterations and the number of alterations needed.By automatically downloading and installing updates, Microsoft’s operating systems remove hassle for computer users. People don’t have to determi.
Designing products against customer jobsMartin Jordan
How do you create successful products? By asking customers what they want? By matching market trends? Or rather by understanding the jobs that users try to get done? Believing it’s the latter, Hannes Jentsch and I gave a talk at Berlin ProductTank in July 2015 discussing how to design products against customer jobs.
In the talk we shared our experience from applying Jobs-to-be-Done tools in agile environments at Nokia’s HERE business for 2 years. We described JTBD as a framework, mind as well as set of tools and methods. Furthermore, we mapped and presented key JTBD tools against the lean product development process and discussed them in detail.
Early Stage Product Development - Incubadora SinergiaRiley Maguire
The talk we give at the beginning of a program about how to think about building products for startups, how to maintain a focus, and how to limit features to keep a product simple. We also talk a lot about the impact of startup from a smaller county and the macrotrends that Latam startups should be aware of that could affect their market.
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
Procurement In The Digital Age: Transform Your ProcessProcurify.com
“Digital transformation” is not just a buzz-word, it is survival of the fittest. Learn what it means for procurement to survive and thrive in the new digital era.
We live in a disrupted world, because of this – procurement has to transform itself and become digitally adept in it’s own right. This e-transformation of procurement is a MUST if procurement wants to further increase the value it delivers to organizations and, therefore, survive.
The procurement organization of the future must be effective, efficient, and sustainable.
This requires a “global” approach to defining and executing the “E-Transformation” focusing on the three pillars that are: people, process, and technology.
Find the webinar for FREE here: http://bit.ly/28iA6e3
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for ChangeBen Crothers
This talk was given at Link Festival, Melbourne (2015). It explores how we can all use the lo-fi materials we have in our office stationery cupboards to make simple but innovative tools for teams to use, to help them in strategy, decision-making, prioritisation and communication. Not just for designers! But for any team.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
1. jobs to be done
framework
A presentation by
@rupalishah
2. What is JTBD Framework
Situations arise in people’s lives where they turn to products and services to help
them get a job done.
By understanding in detail what that job is, companies are better informed to
create solutions that will help the customer get the job done better and/or more
cheaply.
Using the Outcome Driven Innovation (ODI) By Strategyn
3. Ted Levitt (Prof)
“People don’t want a quarter inch
drill, they want a quarter inch hole”
Tony Ulwick (Ex - IBM)
“I wanted to figure out the metrics
that people use to judge the value
of newly released products early
on in the product planning
process”
Clayton Christensen (Prof)
“In innovation, what appears to be
random / unpredictable outcomes,
is that way because we don’t know
all the factors that affect the
outcome.”
6. Questions that created JTBD
● How do people measure value and success in getting the job done with a
product?
● When a product flops, how do we know it’s a flop?
● If we have those same metrics... way before development, we could
create the products to address those metrics.
7. Quarter Inch Drill vs Quarter Inch Hole
Some paths to understand value or success question:
1. Focus on the drill. Make a better drill.
2. Focus on helping people make a quarter inch hole without needing a
drill
3. Focus on understanding, why are they making quarter inch hole. Do
they need to make a hole at all.
By studying the job, rather than the product, we are not married to the
product and can come up with better solutions to get the job done.
8. Market Definitions
Product Centric
MP3 Market
VR Market
Solar Market
IT Market
● Products / Technologies come and go, the need underneath stays stable over time
● Solutions evolve to get the job done better and better over time
● When we define markets as a Group of people and the Jobs to be done, there are tens
and thousands of markets. For example: Music enthusiasts trying to listen to music
Job Centric
Listen to music at home, prepare music for an event
Visit places without leaving home, Learn Martial Arts
Power appliances, save on electricity costs, generate free electricity
Host content online, allow people to connect online
11. ● It’s not a journey map / process map
● It’s not defining what people are doing
● It’s defining what people are trying to do
Most products only solve part of the job
People don’t want to cobble a few products together to get the job done
Most efficient way to get the job done
Jobs to be done - Job Map
12. For each step, we can define the success outcomes
These outcome statements are customer needs
13. Outcome Statements / Customer Needs
Sources Use Criteria
Sales Team Value Prop Measures of value
Customer Service Product Positioning Free from solutions
Social Media Marcom Stable over time
Executive meetings Innovation Controllable / Actionable
Example of a “need statement”: listening to music
14. For each job step, we can define the success
metric using the need statement
Example of a “need statement”: listening to music
15. Each job may have 100+
metrics to measure the
value of the product.
This model helps
understand which metric
does your product excel in
and does not excel in.
17. Survey based on Importance
and Satisfaction of each job
step.
for example: How important is it to
minimize the time to organise music and
how satisfied are you with current
outcome ?
18.
19. JTBD interviews / Surveys - Audience
Product
Switchers
Current
Customers
Sales /
Marketing /
Product /
Customer Service
Teams