Jobs to be done framework

7. Innobryx ConsultingInnobryx Consulting Steps towards defining product/service features DEFINE THE CUSTOMER DEFINE THE JOBS-TO-BE- DONE UNCOVER CUSTOMER NEEDS FIND SEGMENT OF OPPORTUNITY DEFINE VALUE PROPOSITION

8. Innobryx ConsultingInnobryx Consulting Problem Statement Problem Statement/Opportunity - What are the personas? -

9. Innobryx ConsultingInnobryx Consulting Persona/Empathy Map Choose a Name Add an Image Description Age: Occupation: Gender: Language Skills: Marital status: Tech Savvy: Personality:Extrovert/Introvert Ready for travel: Income Group:

10. Innobryx ConsultingInnobryx Consulting Type of Jobs Functional Jobs The core tasks that customers want to get done Emotional Jobs How customers want to feel or avoid feeling as a result of executing the core functional job Social Jobs How customers want to feel or avoid feeling as a result of executing the core functional job

11. Innobryx ConsultingInnobryx Consulting Type of Jobs Functional Jobs Transport themselves from one location to another Feel safe, successful Social Jobs Perceived as class, attractive, cool Emotional Jobs

12. Innobryx ConsultingInnobryx Consulting Type of Jobs Functional Jobs Send/Receive item(food, medicine,..) feel independent Social Jobs Talented, Entrepreneur, social Emotional Jobs

13. Innobryx ConsultingInnobryx Consulting Job Stories I am commuting to work by car To eat something that last till lunch and does not distract while driving Start my work without being hungry When I want to So that i can

14. Innobryx ConsultingInnobryx Consulting Activity When (Situation) I want to (Need) So that i can (Goal)

15. Innobryx ConsultingInnobryx Consulting Activity When (Situation) I want to (Need) So that i can (Goal) i forget any item Get the item without travelling to the source Get the forgotten item faster I am at home I want to send food/item Send a item to destination without travelling to destination

16. Innobryx ConsultingInnobryx Consulting Create Value Proposition from jobs to be done

17. Innobryx ConsultingInnobryx Consulting Jobs to be Done and Its Outcome(s) Outcome Statement = direction of improvement + performance metric Example 1.Minimize the likelihood that the music sounds distorted when played at high volume 2.Minimize number of clicks to listen all my favorite songs

18. Innobryx ConsultingInnobryx Consulting Activity 3-5 Outcome Statements for the Jobs to be done Jobs to be done Outcome statement Send/Receive items Minimize the time taken to deliver the item Increase the accuracy of the time it would take to receive the item when user sends/receives a item Reduce the risk of spilling liquid items

19. Innobryx ConsultingInnobryx Consulting Segmentation based on type of jobs Jobs to be done Outcome statement Send/Receive items Minimize the time taken to deliver the item Increase the accuracy of the time it would take to receive the item when user sends/receives a item Reduce the risk of spilling liquid items Segmentation - Urgent delivery

20. Innobryx ConsultingInnobryx Consulting Job Map Define Determining objectives; Planning the approach; Assessing which resources are necessary or available to complete the job; and Selecting resources. Locate What inputs or items must the customer locate to do the job? Prepare How must the customer prepare the inputs and environment to do the job? Confirm Once preparation is complete, what does the customer need to verify before proceeding with the job to ensure its successful execution? Execute What must customers do to execute the job successfully? Monitor What does the customer need to monitor to ensure that the job is successfully executed? Modify What might the customer need to alter for the job to be completed successfully? Conclude What must the customer do to finish the job?

21. Innobryx ConsultingInnobryx Consulting Job Map Define Transport of the items from one location to another within hours Locate Packaging item(bag,box,..), Item to be transported Prepare Define the destination address and phone number, Confirm Ensure all the items that need to be send is in the package Execute Send the item Monitor View progress of the item delivery Modify Update the address details(close by places,...), additional phone number Conclude Receive notification that item has been delivered. Receive the item and confirm.

22. Innobryx ConsultingInnobryx Consulting Create Value Proposition from jobs to be done

23. Innobryx ConsultingInnobryx Consulting Thanks

Editor's Notes

Are you adding the right features to the product?. Features initially added were - mango milkshake, banana milkshake, -- features added after jobs tobe done - thicker mikshake, gamification using cut fruits,.... Eat dinner with the meeting? - Filling, messy, does not look messy
“Why are you using that product, what job are you ultimately trying to get done”.
When i am travelling to work
When i am travelling to work
https://sloanreview.mit.edu/article/giving-customers-a-fair-hearing/ Performance metric - time, likelihood, frequency, amount, risk or number.
https://hbr.org/2008/05/the-customer-centered-innovation-map what metrics they use to judge the successful execution of that step — and of the overall job. No solutions or technology in metrics Constraint - price, access to technology infrastructure, knowledge of technology, language, electricity,
https://hbr.org/2008/05/the-customer-centered-innovation-map what metrics they use to judge the successful execution of that step — and of the overall job. No solutions or technology in metrics Constraint - price, access to technology infrastructure, knowledge of technology, language, electricity,

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Editor's Notes