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Tweet This | Social Media | Small Business

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Introduction to Twitter for small business owners. How to get started and best practices.
To view a recording of this presentation go to : https://attendee.gotowebinar.com/recording/2820578667748034819

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Tweet This | Social Media | Small Business

  1. 1. TWEET THIS A business owners introduction to Twitter
  2. 2. LORRAINE BALL Marketing Strategist Recovering Corporate Exec Amateur Photographer
  3. 3. WELCOME TO
  4. 4. HISTORY Just a Decade
  5. 5. 2006 • One to many SMS tool • What are you doing now? • 140 Characters
  6. 6. 2007 – THE REAL LAUNCH • Introduction at South by Southwest • The Hashtag
  7. 7. RAPID GROWTH & CHANGE
  8. 8. FROM TEXT TO PICTURES
  9. 9. MORE CHANGES • Goodbye “favorite”. Hello “like” • “Recommended” replaces chronological • Photos, videos, and handle excluded from 140 characters limit • @reply now public
  10. 10. 280 CHARACTERS
  11. 11. WHAT IS TWITTER FOR? News, Networking, Research, Marketing
  12. 12. NEWS TOPS THE LIST
  13. 13. BREAKING NEWS CNN’s Biggest Competition News from the “peoples” View
  14. 14. 1200 TWEETS PER MINUTE
  15. 15. NEWS SOURCE January 2009
  16. 16. NEWS SOURCE
  17. 17. NETWORKING Sharing messages across communities
  18. 18. 2011 -THE ARAB SPRING
  19. 19. 2011 -THE ARAB SPRING • Digital revolution forces President Mubarak of Egypt to step down • Hashtags #Jan25 and #Egypt connected the community
  20. 20. https://youtu.be/0qqDy5BmYKE
  21. 21. STILL AN SMS
  22. 22. RESEARCH
  23. 23. BUILD PEER RELATIONSHIPS
  24. 24. SEARCH • Top Tweets • Topic • People • Photos • Video • News
  25. 25. MARKETING
  26. 26. TWITTER USERS MORE LIKELY TO FOLLOW BRANDS
  27. 27. GETTING STARTED Listen, Learn, Share and Chat
  28. 28. JOIN THE CONVERSATION
  29. 29. AVATAR & COVER IMAGE
  30. 30. If you don’t follow enough people, Twitter is a lot like watching paint dry
  31. 31. FOLLOW • Topics • People • Brands • Build lists to narrow conversations • Use the hashtag to find communities
  32. 32. VOCABULARY • Tweet – Status update –280 characters maximum –Text, images, GIFs and Links
  33. 33. INTERACTION • Mention – Including someone in a conversation • Retweet – Sharing content created by someone else. With or without additional content • Reply – Responding directly to someone • DM – Direct message, not visible to anyone else • Like
  34. 34. BASIC RULES And Best Practice
  35. 35. WHAT TO SHARE • Company updates and news • Questions to generate conversation • Links to blog posts or events • Behind the scenes, how to tips • Content from industry experts
  36. 36. CONTENT • Text, image, video, live video • Shifting timeline priorities • 280 character limits
  37. 37. CONTENT MIX Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Direct calls to action 20%
  38. 38. THE LIGHTER SIDE
  39. 39. HOW MUCH CONTENT? • Minimum 5 x a day • Maximum -No maximum • Mix scheduled content with in the monement
  40. 40. WHEN TO TWEET
  41. 41. TWITTER IS VISUAL • Pictures, social shares, links with featured images and GIFS
  42. 42. USE QUESTION / LINK
  43. 43. FIND YOUR VOICE
  44. 44. TALK TO YOUR AUDIENCE
  45. 45. DON’T LOSE YOUR VOICE
  46. 46. HUMOR IN THE MOMENT
  47. 47. THE HASTAG • # Key word used for conferences, breaking news, or any time you want to see a string of replies • Keep them short • 1 – 2 Hashtags per tweet • Use title case. #TopTips
  48. 48. INTERACT!
  49. 49. ENCOURAGE MENTIONS • Ask customers to “testify” –“Are you a longtime fan? Share a story and tag @(Insert Your Handle)!” –Remember to thank, retweet, and like comments
  50. 50. LOOK FOR RELEVANT CONVERSATIONS • Search #hashtags • Search keywords • Follow people
  51. 51. TALK TO PEOPLE
  52. 52. EVENT TOOL • Conference HashTag • Twitter Wall • Quotable Slides • Scheduled Content • Interact with Speakers
  53. 53. BLOG CHAT • Reoccurring conversation • Moderated Q & A • Great way to connect with folks with similar interests
  54. 54. CUSTOMER SERVICE Respond to questions and acknowledge feedback or issues
  55. 55. RESPOND • Respond within 24 hours • Use DM to make the conversation private.
  56. 56. HELPFUL INFORMATION
  57. 57. SOLVE PROBLEMS WITH HUMOR
  58. 58. PERSONAL RESPONSE
  59. 59. ADVANCED TWITTER • Interfaces: –Hootsuite and TweetDeck • Follower Tools –Manage Flitter and WhoUnfollowed.Me • Quality: Klout and Twitter Grade
  60. 60. MEASURE RESULTS
  61. 61. USE DATA
  62. 62. QUESTIONS?
  63. 63. FOLLOW US ON TWITTER @lorraineball @roundpeg

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