Tweet This | Social Media | Small Business
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Introduction to Twitter for small business owners. How to get started and best practices. To view a recording of this presentation go to : https://attendee.gotowebinar.com/recording/2820578667748034819
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Tweet This | Social Media | Small Business
- 1. TWEET THIS A business owners introduction to Twitter
- 2. LORRAINE BALL Marketing Strategist Recovering Corporate Exec Amateur Photographer
- 3. WELCOME TO
- 5. 2006 • One to many SMS tool • What are you doing now? • 140 Characters
- 6. 2007 – THE REAL LAUNCH • Introduction at South by Southwest • The Hashtag
- 8. FROM TEXT TO PICTURES
- 9. MORE CHANGES • Goodbye “favorite”. Hello “like” • “Recommended” replaces chronological • Photos, videos, and handle excluded from 140 characters limit • @reply now public
- 10. 280 CHARACTERS
- 11. WHAT IS TWITTER FOR? News, Networking, Research, Marketing
- 12. NEWS TOPS THE LIST
- 13. BREAKING NEWS CNN’s Biggest Competition News from the “peoples” View
- 14. 1200 TWEETS PER MINUTE
- 16. NEWS SOURCE
- 17. NETWORKING Sharing messages across communities
- 18. 2011 -THE ARAB SPRING
- 19. 2011 -THE ARAB SPRING • Digital revolution forces President Mubarak of Egypt to step down • Hashtags #Jan25 and #Egypt connected the community
- 21. STILL AN SMS
- 22. RESEARCH
- 24. SEARCH • Top Tweets • Topic • People • Photos • Video • News
- 25. MARKETING
- 26. TWITTER USERS MORE LIKELY TO FOLLOW BRANDS
- 27. GETTING STARTED Listen, Learn, Share and Chat
- 29. AVATAR & COVER IMAGE
- 30. If you don’t follow enough people, Twitter is a lot like watching paint dry
- 31. FOLLOW • Topics • People • Brands • Build lists to narrow conversations • Use the hashtag to find communities
- 32. VOCABULARY • Tweet – Status update –280 characters maximum –Text, images, GIFs and Links
- 33. INTERACTION • Mention – Including someone in a conversation • Retweet – Sharing content created by someone else. With or without additional content • Reply – Responding directly to someone • DM – Direct message, not visible to anyone else • Like
- 34. BASIC RULES And Best Practice
- 35. WHAT TO SHARE • Company updates and news • Questions to generate conversation • Links to blog posts or events • Behind the scenes, how to tips • Content from industry experts
- 36. CONTENT • Text, image, video, live video • Shifting timeline priorities • 280 character limits
- 37. CONTENT MIX Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Direct calls to action 20%
- 38. THE LIGHTER SIDE
- 39. HOW MUCH CONTENT? • Minimum 5 x a day • Maximum -No maximum • Mix scheduled content with in the monement
- 40. WHEN TO TWEET
- 41. TWITTER IS VISUAL • Pictures, social shares, links with featured images and GIFS
- 42. USE QUESTION / LINK
- 43. FIND YOUR VOICE
- 44. TALK TO YOUR AUDIENCE
- 45. DON’T LOSE YOUR VOICE
- 46. HUMOR IN THE MOMENT
- 47. THE HASTAG • # Key word used for conferences, breaking news, or any time you want to see a string of replies • Keep them short • 1 – 2 Hashtags per tweet • Use title case. #TopTips
- 48. INTERACT!
- 49. ENCOURAGE MENTIONS • Ask customers to “testify” –“Are you a longtime fan? Share a story and tag @(Insert Your Handle)!” –Remember to thank, retweet, and like comments
- 50. LOOK FOR RELEVANT CONVERSATIONS • Search #hashtags • Search keywords • Follow people
- 51. TALK TO PEOPLE
- 52. EVENT TOOL • Conference HashTag • Twitter Wall • Quotable Slides • Scheduled Content • Interact with Speakers
- 53. BLOG CHAT • Reoccurring conversation • Moderated Q & A • Great way to connect with folks with similar interests
- 54. CUSTOMER SERVICE Respond to questions and acknowledge feedback or issues
- 55. RESPOND • Respond within 24 hours • Use DM to make the conversation private.
- 59. ADVANCED TWITTER • Interfaces: –Hootsuite and TweetDeck • Follower Tools –Manage Flitter and WhoUnfollowed.Me • Quality: Klout and Twitter Grade
- 60. MEASURE RESULTS
- 61. USE DATA
- 62. QUESTIONS?
- 63. FOLLOW US ON TWITTER @lorraineball @roundpeg
Editor's Notes
- Fortunately, we have a rule of thumb at Constant Contact that will help you come up with the right things to talk about on social media. If you’ve taken our Getting Started with Social Media webinar, you’ve seen this before so this is a refresher for you: [click to build] 50% of the content you post should be aimed at getting likes, shares, and comments. This means that it needs to be entertaining and invite conversation. Asking questions, asking for opinions, using images and video, as well as being timely (is there an event or holiday coming up?) [click to build] 30% of your content should be useful/informative. Provide information about your industry that your customers will find interesting. Become known as a source of important information and tips---whether that content is from your own blog or from other blogs you trust. [click to build] If you do that stuff correctly, then you’ve earned the right for 20% of your content to be direct CTAs for your business. This doesn’t necessarily have to be BUY NOW! Let’s look at some different types of content, and keep these best practices in mind when you see the examples. And – even though these examples are all about Facebook – you can apply them to any social media network you use.