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Why people hate your website

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When you designed your website, you didn't set out to create something people would hate, but all too often that is the end result. Discover the most common mistakes and how to avoid them.

Published in: Marketing
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Why people hate your website

  1. 1. WHERE IS YOUR WEBSITE FAILING? • Design – Format • Content • Search • Conversion
  2. 2. DESIGN : MOBILE RESPONSIVE denisonparking.com
  3. 3. MOBILE FIRST
  4. 4. VERTICAL HIERARCHY You have to pick a favorite child
  5. 5. UNCLUTTERED NAVIGATION Create a logical path for visitors
  6. 6. SAY GOODBYE TO IRRELEVANCE
  7. 7. NO MORE CHEESY STOCK PHOTOS
  8. 8. USEFUL SIDEBARS ONLY
  9. 9. WORDS MATTER Who Are You Talking To?
  10. 10. CONTENT • Customer Focused Content • Bite Size Information • Information at a Glance • Deep Content
  11. 11. SEARCH TIPS • Keywords in Balance • Natural Language – No Stuffing • Purpose for Every Page • Unique Titles and Meta Descriptions • Frequent Updates • Relevant Links
  12. 12. CONVERSION Is there a clear call to action? LEARN MORE SCHEDULE APPOINTMENT BUY NOW CONTACT US DONATE TRY
  13. 13. CONVERSION TIPS • Every Page is a Landing Page • Logical Next Step • Information in Little Bites • Limit Choices No Way Out
  14. 14. MEASURE RESULTS • Traffic Improvement • Traffic Sources • Page View
  15. 15. VISITS
  16. 16. TRAFFIC SOURCES Organic Search Direct Referral Social Email
  17. 17. HOW TO DRIVE MORE TRAFFIC • Tactics vary for each source – Direct traffic - More off line activity – Organic traffic - More content – Referrals - Directory listings & cross promotion – Social traffic – More activity – Email - Create or expand your list Consider paid advertising when all else fails
  18. 18. PAGE VIEWS Objective: Minimum Two Pages Per Visit
  19. 19. IMPROVE PAGE VIEWS • Switch to mobile responsive design • Check page load speed • Select clear calls to action • Simplify navigation • Fewer choices on a page • Connect relevant content with internal links • More content, (blog, video, audio and graphics)
  20. 20. WEB TUNE-UPS ARE A CONTINUOUS PROCESS Start Today!
  21. 21. NEED MORE HELP? www.roundpeg.biz 317.569.1396

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