Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Holiday Marketing Tips

100 views

Published on

Simple easy to apply tips to stay one step ahead this holiday season

Published in: Marketing
  • Login to see the comments

  • Be the first to like this

Holiday Marketing Tips

  1. 1. © Constant Contact 2015
  2. 2. © Constant Contact 2015 Lorraine Ball Owner, Roundpeg Email: lorraine@roundpeg.biz Welcome Questions during and after the event? facebook.com/roundpegindy @lorraineball
  3. 3. BE A MARKETER All it takes is Constant Contact® #BeaMarketer
  4. 4. 5 4.1% Holiday spending 13.9% Source: RetailTouchPoints Source: eMarketer Are you ready? to increase by... Online holiday sales to increase by...
  5. 5. Seize the moment! Source: National Retail Federation 20%- 40% of yearly sales NOV DEC JAN
  6. 6. Email drives holiday sales! Source:Custora, Email Design Workshop 23% increase in mobile email clicks for Black Friday and Cyber Monday 20% of online sales driven by email 25.1% of Black Friday sales originating from email
  7. 7. Agenda 8 1. Have a plan 2.What’s your offer? 3. Set up a campaign 4.Next steps
  8. 8. Agenda 9 1. Have a plan 2.What’s your offer? 3. Set up a campaign 4.Next steps
  9. 9. Know your marketing goal. 1. Have a plan 10 Reach new customers Increase membership/ subscriptions Drive repeat business/loyalty Motivate donors & advocates
  10. 10. How will you engage with customers? 11 Coupon / discount Free shipping Gift cards Gift with purchase Exclusive content
  11. 11. 12 1. Have a plan
  12. 12. 14 Special deals Featured products Website traffic Reach them with email. Awareness Membership Donations 1. Have a plan
  13. 13. 1. Have a plan 3-email plan Email 1 Announce your offer Email 2 Send a reminder Email 3 Thank your audience
  14. 14. 16 Share your emails Post offers Upload inspiring images 1. Have a plan Go beyond the inbox… Use Best Images in Print
  15. 15. 3-post plan Post 1 Incentivize sign ups Post 2 Share a reminder Post 3 Say “thank you” 1. Have a plan
  16. 16. Black Friday – Nov. 25th 1. Have a plan Small Business Saturday – Nov. 26th Cyber Monday – Nov. 28th GivingTuesday – Nov. 29th Key dates: Go against the schedule
  17. 17. 19 1. Have a plan
  18. 18. S M T W T F S 31 Halloween 1 2 3 4 5 6 7 Email: Announce your offer 8 9 Facebook: Announce your offer 10 11 12 13 14 15 16 17 18 19 20 21 Facebook: Remind your audience 22 23 Email: Remind your audience 24 Thanksgiving 25 Black Friday 26 Small Business Saturday 27 28 Cyber Monday 29 GivingTuesday 30 Facebook: Post a thank you 31 Email: Send a thank you 20 Sample marketing calendar Email Social Media Holiday Event 1. Have a plan1. Have a plan
  19. 19. Agenda 21 1. Have a plan 2.What’s your offer? 3. Set up a campaign 4.Next steps
  20. 20. 22 2.What’s your offer? Discounts Downloads Events B2B Services Hints &Tips Tips! Support a Cause What kind of offer?
  21. 21. 23 2.What’s your offer? Downloads Events B2B Services Hints &Tips Tips! Support Cause Discounts • 20% off throughThursday • Buy two, get one free • One for you, one for a friend! • Special holiday financing
  22. 22. 24 2.What’s your offer? Events B2B Services Hints &Tips Tips! Support Cause Discounts • 5 tips for better budgeting • Quickstart guide • 7 mistakes to avoid in your tax preparation Downloads
  23. 23. 25 2.What’s your offer? B2B Services Hints &Tips Tips! Support Cause Discounts Downloads • Register now to save 20% • 2-for-1 tix: register yourself, bring a friend for free! • 10VIP seats left! • Exclusive preview s Events
  24. 24. 26 2.What’s your offer? Hints &Tips Tips! Support Cause Discounts Downloads Events • Free consultation for new clients • Save 30% on quarterly reviews • 3 coaching sessions for the price of 2 • Set up 2017 B2B Services
  25. 25. 27 2.What’s your offer? Support Cause Discounts Downloads Events B2B Services • 3 simple ways to save money • Top trends in social media • DIY home improvement for 2017 Hints &Tips Tips!
  26. 26. 28 2.What’s your offer? Discounts Downloads Events B2B Services Hints &Tips Tips! • Register and receive exclusive access! • Donate today for a chance to win! • Join today for a special discount Support Cause
  27. 27. Agenda 29 1. Have a plan 2.What’s your offer? 3. Set up a campaign 4.Next steps
  28. 28. 30 3. Set up a campaign What are campaigns? Push content Pull response
  29. 29. 31 1. Make it clear. Use subject lines and preheader text Limit choices Use design wisely 3. Set up a campaign
  30. 30. 3. Set up a campaign 32 Help them find the right gift Create clickable options Communicate with images 2. Make it easy.
  31. 31. 33 3. Make it engaging. 3. Set up a campaign Videos increase click-through rates by 300% Ask for feedback Source: Forrester Research 88% read reviews before purchasing
  32. 32. 34 4. Make it social. 3. Set up a campaign Ask people to like, share, retweet, pin Use Simple Share Include your social profiles
  33. 33. 35 3. Set up a campaign 5. Make it mobile. Avoid tiny fonts Limit text and images Use clear calls-to-action
  34. 34. Keep it simple. 3. Set up a campaign 36
  35. 35. Agenda 37 1. Have a plan 2.What’s your offer? 3. Set up a campaign 4.Next steps
  36. 36. Quick review... 4. Next steps 38 Know your goal Create your offer Plan your timing
  37. 37. 39 4. Next steps • Set up a “Welcome” message • Pre-schedule campaigns • Create a series of automated emails • Schedule your posts with Facebook or MySocialSuite Automate what you can
  38. 38. Measuring holiday success… 40 4. Next steps
  39. 39. 41 …and beyond!
  40. 40. BE A MARKETER All it takes is Constant Contact® #BeaMarketer
  41. 41. 43 Questions?
  42. 42. Get started today… Respond to email 44 free 60-day trial No Contract & No Credit Card Needed
  43. 43. $5/month for your first 3 months of Email IFYOU BUYTODAY This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms. Exclusive Offer for Today’s Attendees

×