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Audit your Website | Evaluate Design, Content, and SEO

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When was the last time you looked at your website? Really evaluated how good it was? This presentation will help you do just that.

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Audit your Website | Evaluate Design, Content, and SEO

  1. 1. Shape Up Your Website Day One: Audit Your Website
  2. 2. LORRAINE BALL Marketing Strategist, Recovering Corporate Exec, Amateur Photographer
  3. 3. Shape Up Your Website • Day One: Audit Your Website • Day Two: Measure Your Website • Day Three: Help Google Find You • Day Four: Plan Your Website Redesign • Day Five: Leverage Landing Pages • Bonus: Wordpress Divi Demo
  4. 4. Audit Categories • Design • Content • Conversion • Search and SEO • Control
  5. 5. DESIGN First impressions matter
  6. 6. IS YOUR DESIGN OUTDATED? More than two years is a lifetime
  7. 7. Two Years is a Lifetime
  8. 8. IS YOUR WEBSITE RESPONSIVE? 56% of traffic now comes from mobile device
  9. 9. Mobile Adaptive is Not Acceptable denisonparking.com
  10. 10. Good Web Design is Mobile First
  11. 11. VERTICAL HIERARCHY You have to pick a favorite child
  12. 12. Structure is Key
  13. 13. Other Design Issues • Rotating Banners • Auto-play, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds
  14. 14. UNCLUTTERED NAVIGATION Create a logical path for visitors
  15. 15. Do Prospects Get Lost • Confusing Navigation • Inadequate Search • Limit Drop Down Menu • Hard to Find Information • Incomplete Contact Information
  16. 16. CONTENT What’s on the Inside
  17. 17. Content Mistakes • “You” centered content • Impersonal content • Stale content • Large blocks with no subheads • Shallow content • No resources or logical next step
  18. 18. More Content Mistakes • Showing Off – Technical jargon – Graduate level text – Long answers when a short one will suffice • Lack of attention to detail – Grammar and Spelling – Broken Links
  19. 19. WORDS MATTER Who are you talking to?
  20. 20. YES, YOU NEED A BLOG
  21. 21. SAY GOODBYE TO IRRELEVANCE
  22. 22. No More Cheesy Stock Photos
  23. 23. Useful Sidebars Only
  24. 24. CONVERSION Convert visitors to prospects LEARN MORE SCHEDULE APPOINTMENT BUY NOW CONTACT US DONATE TRY
  25. 25. ENGAGE People Engagement drives SOCIAL VISIBILITY Provide a “Wow!” EXPERIENCE ENTICE to stay in touch Your Sales Cycle
  26. 26. Every Page is a Landing Page
  27. 27. Logical Next Steps • Read the blog • Download a white paper • Complete a self assessment • Print a case study • View or register for an event • Subscribe to a newsletter • Watch a video • Listen to a podcast • View photo gallery or portfolio • Browse products • Collect favorites • Create user account • Order products • Schedule an appointment • Apply for a job • Ask a question or search FAQ
  28. 28. More Conversion Tips • Information in little bites • Limit choices • No way out • Acknowledge different learning styles • Respond promptly • Don’t ask for too much
  29. 29. SEARCH TIPS Just because you build it…
  30. 30. “The best place to hide a dead body is on page 2 of Google”
  31. 31. Search Mistakes • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
  32. 32. More Search Mistakes • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
  33. 33. Search Tips • Keywords in Balance • Natural Language – No Stuffing • Purpose for Every Page • Unique Titles and Meta Descriptions • Frequent Updates • Relevant Links
  34. 34. CONTROL Do you control your website?
  35. 35. Take Control: It Is Your Web Site • Own your domain • Know hosting passwords • Plan for updates
  36. 36. QUESTIONS?
  37. 37. LORRAINE BALL LORRAINE@ROUNDPEG.BIZ | @LORRAINEBALL
  38. 38. Join us for the Entire Series • Day One: Audit Your Website • Day Two: Measure Your Website • Day Three: Help Google Find You • Day Four: Plan Your Website Redesign • Day Five: Leverage Landing Pages • Bonus: Wordpress Divi Demo
  39. 39. Special Offer • Web Audit–$500 - Today Only $250 • What’s included – Audit: Design, content, search & conversion structure – Written report including at least five easy to implement action items

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