Social Listening Tools

SOCIAL LISTENING TOOLS

@rosiesiman // @cristina_simone

Social Listening

Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you
conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.

Service vs. Software

Consulting Services

DIY Software

At least 1 week lead time, likely 2-3 weeks
Access

to discuss & settle on a scope of work

Immediate

Variable. [Most services are trustworthy, but
Good. [You re paying a premium for
Quality

trustworthy information.]

make sure it s clear where the data comes
from]

Several hours, several days depending on
Timing

Several weeks

scope

Insights, key graphs. Lots of data to mine
Output

Client-ready report

through before reaching client-ready report

Paid tools average around $2k/month, but
Cost

Projects could run anywhere from $5k-$50k

many free tools exist as well

When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be
realistic when discussing costs and output with your client or team.

If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as
team training time.

Consulting Services

Company

On the Web

http://www.alterian.com
Alterian

http://www.twitter.com/alterian

http://www.synthesio.com

Synthesio

http://www.twitter.com/synthesio

http://www.converseon.com
Converseon

http://www.twitter.com/converseon

http://www.visibletechnologies.com/
Visible Technologies

http://www.twitter.com/visible

http://collectiveintellect.com/
Collective Intellect

http://twitter.com/collectual

These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own.
These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have
someone ﬂuent in that language available.

HOW YOU MIGHT USE
THESE TOOLS…

Share a deeper perspective

Find new insights

Galvanize participation

Create stimuli for brainstorms

Justify work you’re selling

Show a partner agency they’re wrong

Inspire creative teams

Better understand a trend/theme

SPEZIFY

HTTP://WWW.SPEZIFY.COM

Spezify
is
a
freeform
search
tool
that
incorporates
websites,
videos,
images,
microblog
posts
(think
Twier)
and
more
into
a
grid
of

results.
It's
not
going
to
beat
Google
at
ﬁnding
some
speciﬁc
thing
you're
looking
for,
but
it's
impressive
if
you're
looking
to
get
an

overview
of
a
topic,
especially
if
you're
a
visual
person.
Spezify
also
provides
a
list
of
related
words
at
the
top
of
the
results
screen,

which
can
help
you
explore
a
topic
further.

TWEET FEEL

HTTP://WWW.TWEETFEEL.COM

Using
a
proprietary
algorithm,
the
TweetFeel
API
computes
senIment
for
any
given
keyword
using
tweets.
A
good
tool
for
a
quick

read
on
what
people
think
about
your
brand,
a
speciﬁc
product
or
even
a
cultural
event.
The
tool
allows
you
to
see
posiIve
and

negaIve
tweets
in
a
stream
(which
you
can
also
pause),
but
doesn t
let
you
ﬁlter
data.
For
best
results,
sIck
to
broad
topics
-‐
You ll

likely
have
a
hard
Ime
geMng
a
good
read
on
very
niche
subjects.

ICE ROCKET

HTTP://WWW.ICEROCKET.COM

IceRocket
is
a
real-‐Ime
social
search
engine
from
Meltwater
Buzz.
You
can
isolate
by
several
plaRorms
(blogs,
Twier,
Facebook,

images,
video)
or
you
can
look
at
the
Big
Buzz
which
takes
into
account
all
plaRorms.
Other
filters
include
language
and
date

range.IceRocket
also
offers
a
trend
tool
where
you
can
compare
volume
of
posts
of
up
to
five
queries
(or
find
examples
of
hot

trends
at
the
moment.)
The
output
isn t
exactly
prey,
but
it
does
look
official.

ADDICT-O-MATIC

HTTP://WWW.ADDICTOMATIC.COM

Addict-‐o-‐maIc
builds
a
one-‐page
summary
of
results
from
18
sites
including
Digg,
Flickr,
Twier,
Delicious,
TechnoraI,
YouTube,

Google
Blog
Search,
Yahoo,
MSN
Live,
Bing
and
Ask
amongst
others.
Unfortunately,
the
search
feels
very
basic.
You
aren t
able
to

use
boolean
logic
or
understand
aggregate
results.
You
can,
however,
bookmark
your
search
page
and
come
back
to
see
a

dashboard
on
the
subject
you ve
chosen.
A
great
tool
to
search
mulIple
places
at
once,
or
keep
track
of
Imely
topics,
but
results

are
very
top-‐line.

TWAZZUP

HTTP://WWW.TWAZZUP.COM

Twazzup
is
an
aggregaIon
of
real-‐Ime
results
for
a
specific
topic.
You
can
see
#
of
tweets/hour,
a
real-‐Ime
stream
of
tweets,

influencers,
most
acIve
people
on
a
certain
topic,
keyword
tags
and
news.
There
aren t
many
filters
and
the
results
are
very

topline,
but
for
a
quick
grab
of
influencers
or
tweets,
this
would
work
well.

TWEETBEEP

HTTP://TWEETBEEP.COM

TweetBeep
is
a
Twier
alerts
service.
You
can
keep
track
of
conversaIons
that
menIon
your
brand,
a
potenIal
PR
problem
or

even
a
website.
A
great
tool
for
reputaIon
monitoring
and
new
business
pitches.

FAME COUNT

HTTP://WWW.FAMECOUNT.COM

Fame
Count
showcases
the
most
popular
stars
on
each
social
network
and
provides
a
special
page
for
brands.
The
research
tools

are
limited,
but
it s
a
great
way
to
ﬁnd
brands
and
people
who
are
following
best
pracIces
and
taking
the
social
media
world
by

storm.

TWITTER COUNTER

HTTP://WWW.TWITTERCOUNTER.COM

TwierCounter
shows
topline
Twier
stats
including
your
followers,
retweets,
original
tweets
and
even
a
comparison
secIon.
This

primarily
shows
popularity
over
Ime,
but
can
also
be
used
to
idenIfy
top
users
and
lists
or
even
inﬂuencers.

HOOTSUITE / TWEETDECK

HTTP://WWW.HOOTSUITE.COM / HTTP://WWW.TWEETDECK.COM

HootSuite
and
TweetDeck
are
Twier
clients
which
allow
you
to
manage
mulIple
Twier
accounts,
pre-‐schedule
and
ﬁlter
tweets

as
well
as
measure
your
success.
Both
are
great
tools
for
real-‐Ime
monitoring
of
tweets
-‐
Set
up
your
keywords
and
watch
the

stream
come
in.
Unfortunately,
there
isn t
a
way
to
look
at
previous
tweets
or
ﬁlter
beyond
keywords.

KLOUT

HTTP://WWW.KLOUT.COM

Klout
is
an
influencer
idenIficaIon
system.
You
can
work
with
them
to
create
paid
brand
partnerships
to
giveaway
product,
but

you
can
also
research
individuals
or
topics
through
their
search
funcIonality.
Find
a
tweet
about
a
brand
and
want
to
know
how

influenIal
the
person
is?
Head
on
over
to
Klout.

GOOGLE TRENDS

HTTP://GOOGLE.COM/TRENDS

Google
Trends
is
an
extension
of
the
Google
Search
engine
useful
for
idenIfying
trends
in
search
behavior
around
keywords.

Outputs
include
volume,
new
reference
volume,
search
frequency
by
region,
city,
language
and
more.
Also
highlighted
on
the

welcome
page
are
current
trending
topics.

GOOGLE SCHOLAR

HTTP://SCHOLAR.GOOGLE.COM

Google
Scholar
isn t
the
best
for
idenIfying
trends
or
themes,
but
a
great
resource
if
you
want
to
look
at
those
trends/themes

from
an
academic
perspecIve.
If
you
want
to
monitor
a
topic
on
an
ongoing
basis,
you
can
even
setup
an
email
alert
to
noIfy
you

when
something
new
has
been
published.

TECHNORATI

HTTP://TECHNORATI.COM

TechnoraI
is
a
great
tool
to
idenIfy
influenIal
blogs
and
bloggers.
(Perfect
for
building
a
blogger
outreach
list!)
You
can
browse
by

topic
or
search
for
a
specific
blog
and
find
their
authority,
recent
influenIal
reacIons,
user
reviews
and
other
site
details.

SEMRUSH

HTTP://SEMRUSH.COM

While
SEM
Rush
is
free,
it
does
require
that
you
register
your
email
address.
Find
out
what
people
are
searching
for
in
relaIon
to

your
topic
by
entering
a
search
topic/keyword.
You
can
filter
by
country,
find
out
the
average
volume
of
results
and
even
the
CPC

associated
with
the
keyword
you ve
entered.
You
can
also
look
at
a
specific
website
to
understand
their
rank,
traffic,
compeItors,

etc.

BIT.LY

HTTP://BIT.LY

Bit.ly
is
a
URL
shortener,
but
can
be
used
(sneakily)
to
find
out
how
influenIal
a
brand
or
person
actually
is.
By
adding
a
+
to
the

end
of
a
bit.ly
link,
you ll
be
taken
to
a
stats
page
where
you
can
see
how
many
people
have
clicked
on
that
specific
link,
where

they
were
when
they
clicked
on
the
link
(physical
locaIon
and
site
locaIon)
and
when
these
clicks
happened
(dates)
amongst

other
things.
If
you
have
a
client
with
a
Facebook
page,
you
could
have
them
share
a
link,
shortened
by
bit.ly
about
themselves

and
one
about
something
else
to
see
what
their
fans
are
most
interested
in.
Or
if
you re
looking
at
a
brand
or
a
compeItors

Twier
feed,
you
can
see
how
many
people
click
on
the
links
that
they re
sharing
(if
they
share
links
using
Bit.ly.)

Love,

@rosiesiman
/
@crisIna_simone

Shout-‐outs
to
some
peeps
from
Twier
who
contributed
their
favorite
resources:

Melissa
Albers
/
hp://twier.com/melissa_albers

Stephanie
King
/
hp://twier.com/steph_king

Michael
Litman
/
hp://twier.com/litmanlive

Mark
Pollard
/
hp://twier.com/markpollard

Jinal
Shah
/
hp://twier.com/jinal_shah

Carolyn
Trawinski
/
hp://twier.com/cjtra

Faris
Yakob
/
hp://twier.com/faris

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