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SOCIAL LISTENING TOOLS	

     @rosiesiman // @cristina_simone
Social Listening	

Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you
 conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.
Service vs. Software	

                                                   Consulting Services	

                               DIY Software	

                                               At least 1 week lead time, likely 2-3 weeks
               Access	

                        to discuss & settle on a scope of work	

                                                                                                               Immediate	


                                                                                              Variable. [Most services are trustworthy, but
                                                   Good. [You re paying a premium for
               Quality	

                              trustworthy information.]	

                                                                                               make sure it s clear where the data comes
                                                                                                                  from]	


                                                                                               Several hours, several days depending on
               Timing	

                                      Several weeks	

                                                                                                                 scope	


                                                                                                Insights, key graphs. Lots of data to mine
              Output	

                                    Client-ready report	

                                                                                              through before reaching client-ready report	


                                                                                               Paid tools average around $2k/month, but
                 Cost	

                      Projects could run anywhere from $5k-$50k	

                                                                                                      many free tools exist as well	




    When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be
                                    realistic when discussing costs and output with your client or team. 	

                                                                      	

If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as
                                                             team training time.
Consulting Services	

                    Company	

                                            On the Web	

                                                                          http://www.alterian.com
                        Alterian	

                                   http://www.twitter.com/alterian 

                                                                              http://www.synthesio.com	

                       Synthesio	

                                       http://www.twitter.com/synthesio 	


                                                                        http://www.converseon.com 
                    Converseon	

                                   http://www.twitter.com/converseon 
                                                                                     

                                                                   http://www.visibletechnologies.com/
             Visible Technologies	

                                  http://www.twitter.com/visible 



                                                                       http://collectiveintellect.com/
              Collective Intellect	

                                  http://twitter.com/collectual 


These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own.
These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have
                                             someone fluent in that language available.
HOW YOU MIGHT USE
  THESE TOOLS…	

     Share a deeper perspective	

             Find new insights	

         Galvanize participation	

    Create stimuli for brainstorms	

       Justify work you’re selling	

 Show a partner agency they’re wrong	

         Inspire creative teams	

   Better understand a trend/theme
SPEZIFY	

                                                                                 HTTP://WWW.SPEZIFY.COM 	

Spezify	
  is	
  a	
  freeform	
  search	
  tool	
  that	
  incorporates	
  websites,	
  videos,	
  images,	
  microblog	
  posts	
  (think	
  Twier)	
  and	
  more	
  into	
  a	
  grid	
  of	
  
 results.	
  It's	
  not	
  going	
  to	
  beat	
  Google	
  at	
  finding	
  some	
  specific	
  thing	
  you're	
  looking	
  for,	
  but	
  it's	
  impressive	
  if	
  you're	
  looking	
  to	
  get	
  an	
  
overview	
  of	
  a	
  topic,	
  especially	
  if	
  you're	
  a	
  visual	
  person.	
  Spezify	
  also	
  provides	
  a	
  list	
  of	
  related	
  words	
  at	
  the	
  top	
  of	
  the	
  results	
  screen,	
  
                                                                       which	
  can	
  help	
  you	
  explore	
  a	
  topic	
  further.	
  	
  
TWEET FEEL	

HTTP://WWW.TWEETFEEL.COM 	

Using	
  a	
  proprietary	
  algorithm,	
  the	
  TweetFeel	
  API	
  computes	
  senIment	
  for	
  any	
  given	
  keyword	
  using	
  tweets.	
  A	
  good	
  tool	
  for	
  a	
  quick	
  
 read	
  on	
  what	
  people	
  think	
  about	
  your	
  brand,	
  a	
  specific	
  product	
  or	
  even	
  a	
  cultural	
  event.	
  The	
  tool	
  allows	
  you	
  to	
  see	
  posiIve	
  and	
  
negaIve	
  tweets	
  in	
  a	
  stream	
  (which	
  you	
  can	
  also	
  pause),	
  but	
  doesn t	
  let	
  you	
  filter	
  data.	
  For	
  best	
  results,	
  sIck	
  to	
  broad	
  topics	
  -­‐	
  You ll	
  
                                              likely	
  have	
  a	
  hard	
  Ime	
  geMng	
  a	
  good	
  read	
  on	
  very	
  niche	
  subjects.	
  	
  
ICE ROCKET	

                                                                      HTTP://WWW.ICEROCKET.COM 	

IceRocket	
  is	
  a	
  real-­‐Ime	
  social	
  search	
  engine	
  from	
  Meltwater	
  Buzz.	
  You	
  can	
  isolate	
  by	
  several	
  plaRorms	
  (blogs,	
  Twier,	
  Facebook,	
  
  images,	
  video)	
  or	
  you	
  can	
  look	
  at	
  the	
   Big	
  Buzz 	
  which	
  takes	
  into	
  account	
  all	
  plaRorms.	
  Other	
  filters	
  include	
  language	
  and	
  date	
  
  range.IceRocket	
  also	
  offers	
  a	
  trend	
  tool	
  where	
  you	
  can	
  compare	
  volume	
  of	
  posts	
  of	
  up	
  to	
  five	
  queries	
  (or	
  find	
  examples	
  of	
  hot	
  
                                       trends	
  at	
  the	
  moment.)	
  The	
  output	
  isn t	
  exactly	
  prey,	
  but	
  it	
  does	
  look	
  official.	
  
ADDICT-O-MATIC	

            HTTP://WWW.ADDICTOMATIC.COM 	

Addict-­‐o-­‐maIc	
  builds	
  a	
  one-­‐page	
  summary	
  of	
  results	
  from	
  18	
  sites	
  including	
  Digg,	
  Flickr,	
  Twier,	
  Delicious,	
  TechnoraI,	
  YouTube,	
  
Google	
  Blog	
  Search,	
  Yahoo,	
  MSN	
  Live,	
  Bing	
  and	
  Ask	
  amongst	
  others.	
  Unfortunately,	
  the	
  search	
  feels	
  very	
  basic.	
  You	
  aren t	
  able	
  to	
  
   use	
  boolean	
  logic	
  or	
  understand	
  aggregate	
  results.	
  You	
  can,	
  however,	
  bookmark	
  your	
  search	
  page	
  and	
  come	
  back	
  to	
  see	
  a	
  
dashboard	
  on	
  the	
  subject	
  you ve	
  chosen.	
  A	
  great	
  tool	
  to	
  search	
  mulIple	
  places	
  at	
  once,	
  or	
  keep	
  track	
  of	
  Imely	
  topics,	
  but	
  results	
  
                                                                                  are	
  very	
  top-­‐line.	
  
TWAZZUP	

                                                                      HTTP://WWW.TWAZZUP.COM	

Twazzup	
  is	
  an	
  aggregaIon	
  of	
  real-­‐Ime	
  results	
  for	
  a	
  specific	
  topic.	
  You	
  can	
  see	
  #	
  of	
  tweets/hour,	
  a	
  real-­‐Ime	
  stream	
  of	
  tweets,	
  
 influencers,	
  most	
  acIve	
  people	
  on	
  a	
  certain	
  topic,	
  keyword	
  tags	
  and	
  news.	
  There	
  aren t	
  many	
  filters	
  and	
  the	
  results	
  are	
  very	
  
                                 topline,	
  but	
  for	
  a	
  quick	
  grab	
  of	
  influencers	
  or	
  tweets,	
  this	
  would	
  work	
  well.	
  	
  
TWEETBEEP	

      HTTP://TWEETBEEP.COM 	

TweetBeep	
  is	
  a	
  Twier	
  alerts	
  service.	
  You	
  can	
  keep	
  track	
  of	
  conversaIons	
  that	
  menIon	
  your	
  brand,	
  a	
  potenIal	
  PR	
  problem	
  or	
  
                              even	
  a	
  website.	
  A	
  great	
  tool	
  for	
  reputaIon	
  monitoring	
  and	
  new	
  business	
  pitches.	
  
FAME COUNT	

        HTTP://WWW.FAMECOUNT.COM 	

Fame	
  Count	
  showcases	
  the	
  most	
  popular	
   stars 	
  on	
  each	
  social	
  network	
  and	
  provides	
  a	
  special	
  page	
  for	
  brands.	
  The	
  research	
  tools	
  
 are	
  limited,	
  but	
  it s	
  a	
  great	
  way	
  to	
  find	
  brands	
  and	
  people	
  who	
  are	
  following	
  best	
  pracIces	
  and	
  taking	
  the	
  social	
  media	
  world	
  by	
  
                                                                                                  storm.	
  
TWITTER COUNTER	

        HTTP://WWW.TWITTERCOUNTER.COM 	

TwierCounter	
  shows	
  topline	
  Twier	
  stats	
  including	
  your	
  followers,	
  retweets,	
  original	
  tweets	
  and	
  even	
  a	
  comparison	
  secIon.	
  This	
  
         primarily	
  shows	
  popularity	
  over	
  Ime,	
  but	
  can	
  also	
  be	
  used	
  to	
  idenIfy	
  top	
  users	
  and	
  lists	
  or	
  even	
  influencers.	
  
HOOTSUITE / TWEETDECK	

        HTTP://WWW.HOOTSUITE.COM / HTTP://WWW.TWEETDECK.COM 	

HootSuite	
  and	
  TweetDeck	
  are	
  Twier	
  clients	
  which	
  allow	
  you	
  to	
  manage	
  mulIple	
  Twier	
  accounts,	
  pre-­‐schedule	
  and	
  filter	
  tweets	
  
 as	
  well	
  as	
  measure	
  your	
  success.	
  Both	
  are	
  great	
  tools	
  for	
  real-­‐Ime	
  monitoring	
  of	
  tweets	
  -­‐	
  Set	
  up	
  your	
  keywords	
  and	
  watch	
  the	
  
                      stream	
  come	
  in.	
  Unfortunately,	
  there	
  isn t	
  a	
  way	
  to	
  look	
  at	
  previous	
  tweets	
  or	
  filter	
  beyond	
  keywords.	
  
KLOUT	

                                                                       HTTP://WWW.KLOUT.COM 	

Klout	
  is	
  an	
  influencer	
  idenIficaIon	
  system.	
  You	
  can	
  work	
  with	
  them	
  to	
  create	
  paid	
  brand	
  partnerships	
  to	
  giveaway	
  product,	
  but	
  
you	
  can	
  also	
  research	
  individuals	
  or	
  topics	
  through	
  their	
  search	
  funcIonality.	
  Find	
  a	
  tweet	
  about	
  a	
  brand	
  and	
  want	
  to	
  know	
  how	
  
                                                           influenIal	
  the	
  person	
  is?	
  Head	
  on	
  over	
  to	
  Klout.	
  	
  
GOOGLE TRENDS	

                  HTTP://GOOGLE.COM/TRENDS	

Google	
  Trends	
  is	
  an	
  extension	
  of	
  the	
  Google	
  Search	
  engine	
  useful	
  for	
  idenIfying	
  trends	
  in	
  search	
  behavior	
  around	
  keywords.	
  
Outputs	
  include	
  volume,	
  new	
  reference	
  volume,	
  search	
  frequency	
  by	
  region,	
  city,	
  language	
  and	
  more.	
  Also	
  highlighted	
  on	
  the	
  
                                                             welcome	
  page	
  are	
  current	
  trending	
  topics.	
  
GOOGLE SCHOLAR	

                  HTTP://SCHOLAR.GOOGLE.COM 	

  Google	
  Scholar	
  isn t	
  the	
  best	
  for	
  idenIfying	
  trends	
  or	
  themes,	
  but	
  a	
  great	
  resource	
  if	
  you	
  want	
  to	
  look	
  at	
  those	
  trends/themes	
  
from	
  an	
  academic	
  perspecIve.	
  If	
  you	
  want	
  to	
  monitor	
  a	
  topic	
  on	
  an	
  ongoing	
  basis,	
  you	
  can	
  even	
  setup	
  an	
  email	
  alert	
  to	
  noIfy	
  you	
  
                                                               when	
  something	
  new	
  has	
  been	
  published.	
  
TECHNORATI	

          HTTP://TECHNORATI.COM 	

TechnoraI	
  is	
  a	
  great	
  tool	
  to	
  idenIfy	
  influenIal	
  blogs	
  and	
  bloggers.	
  (Perfect	
  for	
  building	
  a	
  blogger	
  outreach	
  list!)	
  You	
  can	
  browse	
  by	
  
    topic	
  or	
  search	
  for	
  a	
  specific	
  blog	
  and	
  find	
  their	
  authority,	
  recent	
  influenIal	
  reacIons,	
  user	
  reviews	
  and	
  other	
  site	
  details.	
  
SEMRUSH	

    HTTP://SEMRUSH.COM	

While	
  SEM	
  Rush	
  is	
  free,	
  it	
  does	
  require	
  that	
  you	
  register	
  your	
  email	
  address.	
  Find	
  out	
  what	
  people	
  are	
  searching	
  for	
  in	
  relaIon	
  to	
  
your	
  topic	
  by	
  entering	
  a	
  search	
  topic/keyword.	
  You	
  can	
  filter	
  by	
  country,	
  find	
  out	
  the	
  average	
  volume	
  of	
  results	
  and	
  even	
  the	
  CPC	
  
associated	
  with	
  the	
  keyword	
  you ve	
  entered.	
  You	
  can	
  also	
  look	
  at	
  a	
  specific	
  website	
  to	
  understand	
  their	
  rank,	
  traffic,	
  compeItors,	
  
                                                                                                    etc.	
  
BIT.LY	

    HTTP://BIT.LY 	

Bit.ly	
  is	
  a	
  URL	
  shortener,	
  but	
  can	
  be	
  used	
  (sneakily)	
  to	
  find	
  out	
  how	
  influenIal	
  a	
  brand	
  or	
  person	
  actually	
  is.	
  By	
  adding	
  a	
   + 	
  to	
  the	
  
 end	
  of	
  a	
  bit.ly	
  link,	
  you ll	
  be	
  taken	
  to	
  a	
  stats	
  page	
  where	
  you	
  can	
  see	
  how	
  many	
  people	
  have	
  clicked	
  on	
  that	
  specific	
  link,	
  where	
  
  they	
  were	
  when	
  they	
  clicked	
  on	
  the	
  link	
  (physical	
  locaIon	
  and	
  site	
  locaIon)	
  and	
  when	
  these	
  clicks	
  happened	
  (dates)	
  amongst	
  
 other	
  things.	
  If	
  you	
  have	
  a	
  client	
  with	
  a	
  Facebook	
  page,	
  you	
  could	
  have	
  them	
  share	
  a	
  link,	
  shortened	
  by	
  bit.ly	
  about	
  themselves	
  
   and	
  one	
  about	
  something	
  else	
  to	
  see	
  what	
  their	
  fans	
  are	
  most	
  interested	
  in.	
  Or	
  if	
  you re	
  looking	
  at	
  a	
  brand	
  or	
  a	
  compeItors 	
  
                 Twier	
  feed,	
  you	
  can	
  see	
  how	
  many	
  people	
  click	
  on	
  the	
  links	
  that	
  they re	
  sharing	
  (if	
  they	
  share	
  links	
  using	
  Bit.ly.)	
  
 


                      Love,	
  
	
  
       @rosiesiman	
  /	
  @crisIna_simone	
  
                                                                      	
  
                                                                      	
  
                                                                      	
  
            Shout-­‐outs	
  to	
  some	
  peeps	
  from	
  Twier	
  who	
  contributed	
  their	
  favorite	
  resources:	
  
                                                                      	
  
                                   Melissa	
  Albers	
  /	
  hp://twier.com/melissa_albers	
  
                                    Stephanie	
  King	
  /	
  hp://twier.com/steph_king	
  
                                    Michael	
  Litman	
  /	
  hp://twier.com/litmanlive	
  	
  
                                    Mark	
  Pollard	
  /	
  hp://twier.com/markpollard	
  	
  
                                        Jinal	
  Shah	
  /	
  hp://twier.com/jinal_shah	
  
                                      Carolyn	
  Trawinski	
  /	
  hp://twier.com/cjtra	
  	
  
                                           Faris	
  Yakob	
  /	
  hp://twier.com/faris	
  
	
  

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Social Listening Tools

  • 1. SOCIAL LISTENING TOOLS @rosiesiman // @cristina_simone
  • 2. Social Listening Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.
  • 3. Service vs. Software Consulting Services DIY Software At least 1 week lead time, likely 2-3 weeks Access to discuss & settle on a scope of work Immediate Variable. [Most services are trustworthy, but Good. [You re paying a premium for Quality trustworthy information.] make sure it s clear where the data comes from] Several hours, several days depending on Timing Several weeks scope Insights, key graphs. Lots of data to mine Output Client-ready report through before reaching client-ready report Paid tools average around $2k/month, but Cost Projects could run anywhere from $5k-$50k many free tools exist as well When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be realistic when discussing costs and output with your client or team. If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as team training time.
  • 4. Consulting Services Company On the Web http://www.alterian.com Alterian http://www.twitter.com/alterian http://www.synthesio.com Synthesio http://www.twitter.com/synthesio http://www.converseon.com Converseon http://www.twitter.com/converseon http://www.visibletechnologies.com/ Visible Technologies http://www.twitter.com/visible http://collectiveintellect.com/ Collective Intellect http://twitter.com/collectual These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own. These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have someone fluent in that language available.
  • 5. HOW YOU MIGHT USE THESE TOOLS… Share a deeper perspective Find new insights Galvanize participation Create stimuli for brainstorms Justify work you’re selling Show a partner agency they’re wrong Inspire creative teams Better understand a trend/theme
  • 6. SPEZIFY HTTP://WWW.SPEZIFY.COM Spezify  is  a  freeform  search  tool  that  incorporates  websites,  videos,  images,  microblog  posts  (think  Twier)  and  more  into  a  grid  of   results.  It's  not  going  to  beat  Google  at  finding  some  specific  thing  you're  looking  for,  but  it's  impressive  if  you're  looking  to  get  an   overview  of  a  topic,  especially  if  you're  a  visual  person.  Spezify  also  provides  a  list  of  related  words  at  the  top  of  the  results  screen,   which  can  help  you  explore  a  topic  further.    
  • 7. TWEET FEEL HTTP://WWW.TWEETFEEL.COM Using  a  proprietary  algorithm,  the  TweetFeel  API  computes  senIment  for  any  given  keyword  using  tweets.  A  good  tool  for  a  quick   read  on  what  people  think  about  your  brand,  a  specific  product  or  even  a  cultural  event.  The  tool  allows  you  to  see  posiIve  and   negaIve  tweets  in  a  stream  (which  you  can  also  pause),  but  doesn t  let  you  filter  data.  For  best  results,  sIck  to  broad  topics  -­‐  You ll   likely  have  a  hard  Ime  geMng  a  good  read  on  very  niche  subjects.    
  • 8. ICE ROCKET HTTP://WWW.ICEROCKET.COM IceRocket  is  a  real-­‐Ime  social  search  engine  from  Meltwater  Buzz.  You  can  isolate  by  several  plaRorms  (blogs,  Twier,  Facebook,   images,  video)  or  you  can  look  at  the   Big  Buzz  which  takes  into  account  all  plaRorms.  Other  filters  include  language  and  date   range.IceRocket  also  offers  a  trend  tool  where  you  can  compare  volume  of  posts  of  up  to  five  queries  (or  find  examples  of  hot   trends  at  the  moment.)  The  output  isn t  exactly  prey,  but  it  does  look  official.  
  • 9. ADDICT-O-MATIC HTTP://WWW.ADDICTOMATIC.COM Addict-­‐o-­‐maIc  builds  a  one-­‐page  summary  of  results  from  18  sites  including  Digg,  Flickr,  Twier,  Delicious,  TechnoraI,  YouTube,   Google  Blog  Search,  Yahoo,  MSN  Live,  Bing  and  Ask  amongst  others.  Unfortunately,  the  search  feels  very  basic.  You  aren t  able  to   use  boolean  logic  or  understand  aggregate  results.  You  can,  however,  bookmark  your  search  page  and  come  back  to  see  a   dashboard  on  the  subject  you ve  chosen.  A  great  tool  to  search  mulIple  places  at  once,  or  keep  track  of  Imely  topics,  but  results   are  very  top-­‐line.  
  • 10. TWAZZUP HTTP://WWW.TWAZZUP.COM Twazzup  is  an  aggregaIon  of  real-­‐Ime  results  for  a  specific  topic.  You  can  see  #  of  tweets/hour,  a  real-­‐Ime  stream  of  tweets,   influencers,  most  acIve  people  on  a  certain  topic,  keyword  tags  and  news.  There  aren t  many  filters  and  the  results  are  very   topline,  but  for  a  quick  grab  of  influencers  or  tweets,  this  would  work  well.    
  • 11. TWEETBEEP HTTP://TWEETBEEP.COM TweetBeep  is  a  Twier  alerts  service.  You  can  keep  track  of  conversaIons  that  menIon  your  brand,  a  potenIal  PR  problem  or   even  a  website.  A  great  tool  for  reputaIon  monitoring  and  new  business  pitches.  
  • 12. FAME COUNT HTTP://WWW.FAMECOUNT.COM Fame  Count  showcases  the  most  popular   stars  on  each  social  network  and  provides  a  special  page  for  brands.  The  research  tools   are  limited,  but  it s  a  great  way  to  find  brands  and  people  who  are  following  best  pracIces  and  taking  the  social  media  world  by   storm.  
  • 13. TWITTER COUNTER HTTP://WWW.TWITTERCOUNTER.COM TwierCounter  shows  topline  Twier  stats  including  your  followers,  retweets,  original  tweets  and  even  a  comparison  secIon.  This   primarily  shows  popularity  over  Ime,  but  can  also  be  used  to  idenIfy  top  users  and  lists  or  even  influencers.  
  • 14. HOOTSUITE / TWEETDECK HTTP://WWW.HOOTSUITE.COM / HTTP://WWW.TWEETDECK.COM HootSuite  and  TweetDeck  are  Twier  clients  which  allow  you  to  manage  mulIple  Twier  accounts,  pre-­‐schedule  and  filter  tweets   as  well  as  measure  your  success.  Both  are  great  tools  for  real-­‐Ime  monitoring  of  tweets  -­‐  Set  up  your  keywords  and  watch  the   stream  come  in.  Unfortunately,  there  isn t  a  way  to  look  at  previous  tweets  or  filter  beyond  keywords.  
  • 15. KLOUT HTTP://WWW.KLOUT.COM Klout  is  an  influencer  idenIficaIon  system.  You  can  work  with  them  to  create  paid  brand  partnerships  to  giveaway  product,  but   you  can  also  research  individuals  or  topics  through  their  search  funcIonality.  Find  a  tweet  about  a  brand  and  want  to  know  how   influenIal  the  person  is?  Head  on  over  to  Klout.    
  • 16. GOOGLE TRENDS HTTP://GOOGLE.COM/TRENDS Google  Trends  is  an  extension  of  the  Google  Search  engine  useful  for  idenIfying  trends  in  search  behavior  around  keywords.   Outputs  include  volume,  new  reference  volume,  search  frequency  by  region,  city,  language  and  more.  Also  highlighted  on  the   welcome  page  are  current  trending  topics.  
  • 17. GOOGLE SCHOLAR HTTP://SCHOLAR.GOOGLE.COM Google  Scholar  isn t  the  best  for  idenIfying  trends  or  themes,  but  a  great  resource  if  you  want  to  look  at  those  trends/themes   from  an  academic  perspecIve.  If  you  want  to  monitor  a  topic  on  an  ongoing  basis,  you  can  even  setup  an  email  alert  to  noIfy  you   when  something  new  has  been  published.  
  • 18. TECHNORATI HTTP://TECHNORATI.COM TechnoraI  is  a  great  tool  to  idenIfy  influenIal  blogs  and  bloggers.  (Perfect  for  building  a  blogger  outreach  list!)  You  can  browse  by   topic  or  search  for  a  specific  blog  and  find  their  authority,  recent  influenIal  reacIons,  user  reviews  and  other  site  details.  
  • 19. SEMRUSH HTTP://SEMRUSH.COM While  SEM  Rush  is  free,  it  does  require  that  you  register  your  email  address.  Find  out  what  people  are  searching  for  in  relaIon  to   your  topic  by  entering  a  search  topic/keyword.  You  can  filter  by  country,  find  out  the  average  volume  of  results  and  even  the  CPC   associated  with  the  keyword  you ve  entered.  You  can  also  look  at  a  specific  website  to  understand  their  rank,  traffic,  compeItors,   etc.  
  • 20. BIT.LY HTTP://BIT.LY Bit.ly  is  a  URL  shortener,  but  can  be  used  (sneakily)  to  find  out  how  influenIal  a  brand  or  person  actually  is.  By  adding  a   +  to  the   end  of  a  bit.ly  link,  you ll  be  taken  to  a  stats  page  where  you  can  see  how  many  people  have  clicked  on  that  specific  link,  where   they  were  when  they  clicked  on  the  link  (physical  locaIon  and  site  locaIon)  and  when  these  clicks  happened  (dates)  amongst   other  things.  If  you  have  a  client  with  a  Facebook  page,  you  could  have  them  share  a  link,  shortened  by  bit.ly  about  themselves   and  one  about  something  else  to  see  what  their  fans  are  most  interested  in.  Or  if  you re  looking  at  a  brand  or  a  compeItors   Twier  feed,  you  can  see  how  many  people  click  on  the  links  that  they re  sharing  (if  they  share  links  using  Bit.ly.)  
  • 21.   Love,     @rosiesiman  /  @crisIna_simone         Shout-­‐outs  to  some  peeps  from  Twier  who  contributed  their  favorite  resources:     Melissa  Albers  /  hp://twier.com/melissa_albers   Stephanie  King  /  hp://twier.com/steph_king   Michael  Litman  /  hp://twier.com/litmanlive     Mark  Pollard  /  hp://twier.com/markpollard     Jinal  Shah  /  hp://twier.com/jinal_shah   Carolyn  Trawinski  /  hp://twier.com/cjtra     Faris  Yakob  /  hp://twier.com/faris