Successfully reported this slideshow.

Social Listening Tools

163

Share

Loading in …3
×
1 of 21
1 of 21

Social Listening Tools

163

Share

Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen

This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.

Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen

This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Social Listening Tools

  1. 1. SOCIAL LISTENING TOOLS @rosiesiman // @cristina_simone
  2. 2. Social Listening Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.
  3. 3. Service vs. Software Consulting Services DIY Software At least 1 week lead time, likely 2-3 weeks Access to discuss & settle on a scope of work Immediate Variable. [Most services are trustworthy, but Good. [You re paying a premium for Quality trustworthy information.] make sure it s clear where the data comes from] Several hours, several days depending on Timing Several weeks scope Insights, key graphs. Lots of data to mine Output Client-ready report through before reaching client-ready report Paid tools average around $2k/month, but Cost Projects could run anywhere from $5k-$50k many free tools exist as well When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be realistic when discussing costs and output with your client or team. If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as team training time.
  4. 4. Consulting Services Company On the Web http://www.alterian.com Alterian http://www.twitter.com/alterian http://www.synthesio.com Synthesio http://www.twitter.com/synthesio http://www.converseon.com Converseon http://www.twitter.com/converseon http://www.visibletechnologies.com/ Visible Technologies http://www.twitter.com/visible http://collectiveintellect.com/ Collective Intellect http://twitter.com/collectual These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own. These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have someone fluent in that language available.
  5. 5. HOW YOU MIGHT USE

×