1.
SOCIAL LISTENING TOOLS
@rosiesiman // @cristina_simone

2.
Social Listening
Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you
conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.

3.
Service vs. Software
Consulting Services
DIY Software
At least 1 week lead time, likely 2-3 weeks
Access
to discuss & settle on a scope of work
Immediate
Variable. [Most services are trustworthy, but
Good. [You re paying a premium for
Quality
trustworthy information.]
make sure it s clear where the data comes
from]
Several hours, several days depending on
Timing
Several weeks
scope
Insights, key graphs. Lots of data to mine
Output
Client-ready report
through before reaching client-ready report
Paid tools average around $2k/month, but
Cost
Projects could run anywhere from $5k-$50k
many free tools exist as well
When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be
realistic when discussing costs and output with your client or team.
If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as
team training time.

4.
Consulting Services
Company
On the Web
http://www.alterian.com
Alterian
http://www.twitter.com/alterian
http://www.synthesio.com
Synthesio
http://www.twitter.com/synthesio
http://www.converseon.com
Converseon
http://www.twitter.com/converseon
http://www.visibletechnologies.com/
Visible Technologies
http://www.twitter.com/visible
http://collectiveintellect.com/
Collective Intellect
http://twitter.com/collectual
These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own.
These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have
someone fluent in that language available.

5.
HOW YOU MIGHT USE