Originally presented at AWNY, November 2012
A Day in the Life of a Social Strategist: What Does It Mean to Be One and How Can You Enter the Field? by Rosie Siman, Senior Strategist at 360i
The social strategist as it exists today wasn’t even a job function a mere five years ago. As major brands continue to grow their social presence on everything from Facebook to YouTube to Tumblr, the role of the social strategist will continue to evolve and mature into a necessary job function for most any company looking to be a first mover in the digital space. Rosie Siman, senior strategist at digital agency 360i, will provide a brief overview of her day-to-day and detail the responsibilities and skill sets required of someone in her role. She’ll also share a few examples of how social strategy played a significant part in that of a gum brand’s content creation approach and an iconic cookie brand’s real time digital execution. Rosie will wrap up the session with specific steps you can take today to land your dream job in social strategy tomorrow.