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Roshan Mani
11ECTEC047
B.Tech. VIII Sem
E.C.E. Deptt.
GCET, Bikaner
7-May-15 1Roshan Mani
“A Plant should be located at a place where
inhabitants are interested in its success, the
product can be sold profitably and production cost
is minimum.”
- Dr. Vishweshwarya.
7-May-15 2Roshan Mani
 Location Theory is concerned with the
geographical location of economic activities.
 It is synonymous to Micro-economic Theory.
 Micro-economics is a branch of economics
that studies the behavior of individuals and
small impacting organizations in making
decisions on the allocation of limited
resources.
7-May-15 3Roshan Mani
 Demand, Supply and Equilibrium
 Elasticity
 Theory of Production
 Cost of Production
7-May-15 4Roshan Mani
 Proximity to customers
 Business Climate
 Total Costs
 Infrastructure
 Quality of Labor
 Suppliers
 Political Risks
 Government Barriers
 Trading Blocks
 Environmental Regulation
 Competitive Advantage
7-May-15 5Roshan Mani
Man
Money
Material
Means of Power
Momentum to
early start
Market
Motive
 Means of
Communication
Management
Machinery
7-May-15 6Roshan Mani
 Heavy-manufacturing facilities
◦ large, require a lot of space, and are
expensive
 Light-industry facilities
◦ smaller, cleaner plants and usually less
costly
 Retail and service facilities
◦ smallest and least costly
7-May-15 7Roshan Mani
 Government stability
 Government
regulations
 Economic stability and
growth
 Exchange rates
 Culture
 Climate
 Export import
regulations, duties and
tariffs
 Raw material
availability
 Number and
proximity of
suppliers
 Transportation and
distribution system
 Labor cost and
education
 Available technology
 Technical expertise
 Cross-border trade
regulations
7-May-15 8Roshan Mani
 Labor
 Proximity of
customers
 Number of customers
 Construction costs
 Land cost
 Financial services
 Climate
 Modes and quality of
transportation
 Transportation costs
 Proximity of
suppliers
 Education system
 Raw material
availability
 Commercial travel
7-May-15 9Roshan Mani
 Construction costs
 Land costs
 Raw material and finished goods
shipment modes
 Proximity to raw materials
 Utilities
 Labor availability
E.g. machines, engines parts
7-May-15 10Roshan Mani
 Transportation costs
 Proximity to markets
 Frequency of delivery required by
customer
 Land costs
 Easily accessible geographic region
 Education and training capabilities
E.g. Manufacture of clothes,
furniture, consumer electronics and
home appliances
7-May-15 11Roshan Mani
 Population
 Accessibility
 Visibility
 Parking
 Competition
 Safety & Security
7-May-15 12Roshan Mani
 Most efficient way to perform the task.
 Develop a valid assessment of the current
operations.
 Improve Utilization & Productivity.
 Present Workflow Process is seen clearly.
7-May-15 13Roshan Mani
For establishing any service unit we should
take into consideration of all the previous
factor which can affect the business unit &
according to that select the location which
can satisfy our most of the needs to run a
service unit.
7-May-15 14Roshan Mani
7-May-15 15Roshan Mani

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Factors to Consider When Selecting an Optimal Business Location

  • 1. Roshan Mani 11ECTEC047 B.Tech. VIII Sem E.C.E. Deptt. GCET, Bikaner 7-May-15 1Roshan Mani
  • 2. “A Plant should be located at a place where inhabitants are interested in its success, the product can be sold profitably and production cost is minimum.” - Dr. Vishweshwarya. 7-May-15 2Roshan Mani
  • 3.  Location Theory is concerned with the geographical location of economic activities.  It is synonymous to Micro-economic Theory.  Micro-economics is a branch of economics that studies the behavior of individuals and small impacting organizations in making decisions on the allocation of limited resources. 7-May-15 3Roshan Mani
  • 4.  Demand, Supply and Equilibrium  Elasticity  Theory of Production  Cost of Production 7-May-15 4Roshan Mani
  • 5.  Proximity to customers  Business Climate  Total Costs  Infrastructure  Quality of Labor  Suppliers  Political Risks  Government Barriers  Trading Blocks  Environmental Regulation  Competitive Advantage 7-May-15 5Roshan Mani
  • 6. Man Money Material Means of Power Momentum to early start Market Motive  Means of Communication Management Machinery 7-May-15 6Roshan Mani
  • 7.  Heavy-manufacturing facilities ◦ large, require a lot of space, and are expensive  Light-industry facilities ◦ smaller, cleaner plants and usually less costly  Retail and service facilities ◦ smallest and least costly 7-May-15 7Roshan Mani
  • 8.  Government stability  Government regulations  Economic stability and growth  Exchange rates  Culture  Climate  Export import regulations, duties and tariffs  Raw material availability  Number and proximity of suppliers  Transportation and distribution system  Labor cost and education  Available technology  Technical expertise  Cross-border trade regulations 7-May-15 8Roshan Mani
  • 9.  Labor  Proximity of customers  Number of customers  Construction costs  Land cost  Financial services  Climate  Modes and quality of transportation  Transportation costs  Proximity of suppliers  Education system  Raw material availability  Commercial travel 7-May-15 9Roshan Mani
  • 10.  Construction costs  Land costs  Raw material and finished goods shipment modes  Proximity to raw materials  Utilities  Labor availability E.g. machines, engines parts 7-May-15 10Roshan Mani
  • 11.  Transportation costs  Proximity to markets  Frequency of delivery required by customer  Land costs  Easily accessible geographic region  Education and training capabilities E.g. Manufacture of clothes, furniture, consumer electronics and home appliances 7-May-15 11Roshan Mani
  • 12.  Population  Accessibility  Visibility  Parking  Competition  Safety & Security 7-May-15 12Roshan Mani
  • 13.  Most efficient way to perform the task.  Develop a valid assessment of the current operations.  Improve Utilization & Productivity.  Present Workflow Process is seen clearly. 7-May-15 13Roshan Mani
  • 14. For establishing any service unit we should take into consideration of all the previous factor which can affect the business unit & according to that select the location which can satisfy our most of the needs to run a service unit. 7-May-15 14Roshan Mani