techniques for emphasizing written communication with examples

1. TECHNIQUES OF EMPHASIZING IN
WRITTEN COMMUNICATION
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PRESENTATION ON
BY
ROOPESH V. NAMBOODIRI ROLL NO.: 40
VISAKH A. ROLL NO.: 51
SAYOOJ V. P . ROLL NO.: 45

2. Emphasizing - Meaning
 Emphasizing means “to show or state that
something is very important or worth giving
attention, to make something more obvious.”
(Cambridge Advanced Learner’s Dictionary)
 Emphasizing means “give special importance or
value to(something) in speaking or writing”
(Oxford Advanced Learner’s Dictionary)
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3. NEED FOR EMPHASIZING
 To project core idea
 To make communication effective
To establish purpose
To ensure attention and retention
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4. Tips For Emphasizing
 Use Italics, bold, underscores, color
etc.
 Don’t use in excess
 Use consistently to prevent readers
from being confused
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5. TECHNIQUES OF EMPHASISING
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Emphasizing by Position
Emphasizing by Repetition
Emphasizing by Space
Emphasizing by Sentence structure
Emphasizing by Mechanical means

6.  Beginnings and Endings carry more emphasis
 Place central idea in beginning and ending
 Emphasize these key ideas through sentence styles,
paragraph
EXAMPLE :
1) I can write letters much more quickly using a computer.
“The computer enables me to write letters much more
quickly”.
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Emphasizing by Position

7. Emphasizing by Repetition
 Repetition of the last word of one line or clause to begin
next.
Example :
 My conscience hath a thousand several tounges,
And every tongue brings in a several tale,
And every tale condemns me for a villain.”
(William Shakespeare, Richard
III)
 Repetition of a word or phrase at the beginning of
successive clauses
Example :
 “I want her to live. I want her to breathe. I want her to
aerobicize.”
(Weird Science,1985) 7

8.  Giving more space to central idea.
 The more space one gives a topic, the more emphasis the
topic receives.
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Emphasizing by Space

9.  Place important information in short phrases/simple sentences
so that it will not have to compete with other information for
the readers attention.
This can be done by :
a) Careful choice of words
b) Use of strong words
c) Use of active voices
Example :
Harry ate six shrimp at dinner. (active)
At dinner, six shrimp were eaten by harry. (Passive)
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Emphasizing by Sentence
structure

10. USING ITALICS
Gives light emphasis. Use for sophisticated stressing of words.
Example :
The opera Vanessa is written by Samuel Barber.
UNDERLINING
More insistent. Works well for emphasis of complete phrase.
Underlining will bring attention.
Example :
Answer all the questions.
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Emphasizing by Mechanical
means

11. Emphasizing by Mechanical means (contd....)
BOLDING
 Is clearly visible when you first look at the whole page.
 The emphasized text strongly stands out from the rest of the text.
SETTING SIZE
 Bigger fonts stand out more and small fonts recede.
 But beware of reducing readability by mixing font sizes too much.
UPPERCASE AND LOWERCASE
 Uppercase characters are capital letters.
 Lowercase characters are small letters.
Example :
pen – lowercase
PEN - Uppercase
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12. Emphasizing by Mechanical means (contd....)
COLOUR
 Colour plays a vitally important role in the world in which we live.
Color can sway thinking, change actions, and cause reactions.
 Colours communicate invisibly
Yellow – warm, exciting, happy
Blue – deep, peaceful, supernatural
Green – peace, stillness, nature
White – harmony, silence, cleanliness
Black – grief, dark, unknown
Red – glowing, confidence, alive
Orange – radiant, healthy, serious (Wassily
Kandinsky)
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13. CONCLUSION
In every writing project, a clear
plan,emphasizing and strong
knowledge of your audience will help
you make the most effective way to
communicate
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14. REFERENCES
 Sinha K.K :Business Communication
 ‘EFFECTIVE BUSINESS COMMUNICATION’ – Herta
A.Murphy, Herbert W. Hildebrandt, Jane P. thomas – seventh
edition
 http://wikipedia.english/grammer./passive/active
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15. QUESTIONS IF ANY ??
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