7. Positive Reinforcement
Presenting the subject with
something that it likes.
Negative Reinforcement
Reward – in the sense of
removing or avoiding some
aversive (painful) stimulus..
8. Punishment
Imposing an aversive or
painful stimulus.
Primary Reinforcers
These are stimuli which are
naturally reinforcing because
they directly satisfy a need.
9. Albert Bandura’s Social
Learning Theory
Occurs when a person is
motivated to learn by watching
someone else work and be
rewarded
Vicarious Learning
10. Self-Reinforcers
Desired outcomes a person
can give themselves
Self-Efficacy
Refers to a person’s belief
about their ability to perform a
behavior successfully