2. ABRAHAM MASLOW
• born in New York in 1908
• studied psychology and Gestalt
psychology at the University of
Wisconsin and the New School for
Social Research, respectively
• Developed the Hierarchy Of Needs
Reference: Selva, Joaquin (2019). Abraham Maslow, His Theory And Contribution To Psychology.
Retrieved February 16, 2020, from https://positivepsychology.com/abraham-maslow/.
Image From: http://2.bp.blogspot.com/-
15Fe_9Ibddo/UQkUOV4dYPI/AAAAAAAAA3A/0KEdA3R1lxw/s1600/abraham-maslow-01.jpg
3. ABRAHAM MASLOW
The hierarchy of needs comes from Maslow’s belief that:
“the fundamental desires of human beings are similar
despite the multitude of conscious desires.”
”Reference: Selva, Joaquin (2019). Abraham Maslow, His Theory And Contribution To Psychology. Retrieved February 16, 2020, from
https://positivepsychology.com/abraham-maslow/.
4. HIERARCHY OF NEEDS
• It is a motivational theory in psychology
comprising a five-tier model of human needs,
• often depicted as hierarchical levels within a
pyramid.
• Needs lower down in the hierarchy must be
satisfied before individuals can attend to
needs higher up.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
5. HIERARCHY OF NEEDS
Image From:
Seva, Joaquin
(Composer). (2019,
November 20). Abraham
Maslow’s Hierarchy Of
Needs [Web Photo].
Retrieved February 16,
2020, from
https://positivepsycholog
y.com/abraham-maslow/.
6. HIERARCHY OF NEEDS
DEFICIENCY NEEDS VS. GROWTH NEED
Deficiency Needs – first 4 levels
Growth Need – the top level
- also known as the being need
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
7. DEFICIENCY NEEDS
• arise due to deprivation
• Are said to motivate people when they are unmet.
motivation to fulfill such needs will become
stronger the longer the duration they are denied.
Example:
the longer a person goes without food, the more
hungry they will become.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
8. HIERARCHY OF NEEDS
• A deficit need will go away when it has been ‘more
or less' satisfied
- our activities become habitually directed
towards meeting the next set of needs that
we have yet to satisfy.
-These become the salient needs.
• Growth needs continue to be felt and may even
become stronger once they have been engaged.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
10. PHYSIOLOGICAL NEEDS
• The biological requirements for human survival,
e.g. air, food, drink, shelter, clothing,
warmth, sex, sleep.
• if these are not satisfied the human body cannot
function optimally.
• These needs are the most important as all the other
needs become secondary until these needs are met.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
11. SAFETY NEEDS
• protection from elements, security, order, law,
stability, freedom from fear.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
12. LOVE AND BELONGINGNESS NEEDS
• This human need is social
• It involves feeling of belongingness.
• The need for interpersonal relationships motivates behaviour
Example:
include friendship, intimacy, trust, and
acceptance, receiving and giving affection and love.
Affiliating, being part of a group (family, friends,
work).
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from https://www.simplypsychology.org/maslow.html_.
13. ESTEEM NEEDS
Two categories:
1. esteem for oneself (dignity, achievement, mastery,
independence)
2. the desire for reputation or respect from others (e.g.,
status, prestige).
Maslow indicated that the need for respect or
reputation is most important for children and
adolescents and precedes real self-esteem or dignity.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from https://www.simplypsychology.org/maslow.html_.
14. SELF ACTUALIZATION NEEDS
• realizing personal potential, self-
fulfillment, seeking personal growth and
peak experiences.
• desire “to become everything one is capable
of becoming”(Maslow
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
15. Summary
1. human beings are motivated by a hierarchy of
needs.
2. needs are organized in a hierarchy of prepotency
in which more basic needs must be more or less
met (rather than all or none) prior to higher
needs.
3. the order of needs is not rigid but instead may
be flexible based on external circumstances or
individual differences.
4. most behaviour is multi-motivated, that is,
simultaneously determined by more than one
basic need.
Reference: McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.
16. Reference
Selva, Joaquin (2019). Abraham Maslow, His Theory And Contribution
To Psychology. Retrieved February 16, 2020, from
https://positivepsychology.com/abraham-maslow/.
McLeod, Saul (2018). Maslow’s Heirarchy Of Needs. Retrieved
February 16, 2020, from
https://www.simplypsychology.org/maslow.html_.