This is a small presentation done by me and my friends on a new startup company that virtually is doing very good business.

3.  Early 2009 Sushil Munekar and team
ventured into Dhobhi ghats of Mumbai
 They were awed and at the same time
frightened at the sight
 water was murky green color due to overuse
 dry cleaning was more expensive and then
they came up with the idea of laundry service

4.  They give you a clean and efficient wash
 Very hygienic
 24 hour service

7.  SUSHIL MUNGEKAR - MANAGING
DIRECTOR & CEO
• Co-founding director of Index Advisory.
• Total work experience of 13 years.
• Sushil has spent more than 10 years with Tata
Motors and Groups.

8. HARI NAIR –DIRECTOR
• Currently serving as the Global Managing Director, for Kimberly-Clark’s
Innovation Center .
• Hari is a thought leader and expert in applying innovation thinking.
DANIEL GAY-DIRECTOR
• Currently Vice President at Kensington Capital Holdings LLC.
• Dan has been a veteran in venture capital & private equity.
• Dan has worked with Innosight .

9. JOSE PETER-DIRECTOR
• Co-founding director of Index Advisory Private
Limited.
• Jose has over 29 years of experience in finance &
corporate affairs .
• Jose served as CFO of Tata Motor Finance.
SCOTT ANTHONY-STRATEGIC ADVISOR
• Managing partner at Innosight since 2012.
• Scott has been worked as a advisor in Procter & Gamble,
Johnson & Johnson, Kraft, General Electric.

13. • COST TO CUSTOMERS- RS.135/KG, RS 12/CLOTH, RS.
60/CLOTH
• COST TO PROVIDER FOR PICKUP AND DELIVERY-ALMOST
NOTHING, RS. 5/CUSTOMER, RS.
10/CUSTOMER IF HOME SERVICE PROVIDED
• MATERIAL QUALITY- INEXPENSIVE SOAPS AND
FREE WATER, COST SAVING KIOSK TECHNIQUES,
GOOD QUALITY MATERIAL USED
• VALUE ADDED SERVICES- ON CALL AVAILABILITY,
ON CALL AND QUALITY PACKING, ON CALL AND
QUALITY PACKING
• MARKETING COSTS- NIL, HIGH, HIGH

15.  Laundry Specialist for your office wear.
 Delivery within 24hrs
 Free home pick up and delivery, available all 7
days of the week

16.  Use of disinfectants for a "Bacteria Free"
wash.
 Steam ironing with wrinkle free packaging

17. 6. Special care for white garments.
 High quality wash using state-of-art
machines, fabric-friendly detergents and
garment specific washing process
 Use of water softeners for maintaining
optimum water conditions

19.  Washing instead of dry cleaning
 More you give less you pay
 Steam ironing as a standard feature
 Wrinkle free packaging
 Service tax of 12.36% extra

20.  Proper expertise used
 Best process followed
 Finest chemicals used
 Provides hanger or fold options after steam
ironing of garments
 Competitive Per garment rate list
 Service tax of 12.36% extra

23.  No monthly limitations
 Completely cashless
 All in one pack
 Attractive Add on benefit
 SMS based intimation
 Hassle free renewal

24.  Executive: Laundry worth Rs 2222, now at Rs
2066
 Combo: Laundry worth Rs 4444, now at Rs
3910
 Family: Laundry worth Rs 8888, now at Rs
7377
 Grand: Laundry worth Rs 11111, now at Rs
8666

26.  Communication
 Cross contamination
 Wet linen storage
 Dust
 Car space
 Maintenance
 Rework
 Over services
 Tunnel jams

27.  VLS have some advantage because Chamak
is one of the unique examples of a
professional laundry services which offers-
 A hygiene wash
 Steam ironing
 Wrinkle free packaging
 Express services (24 hours delivery) as a
standard offerings and
 Convenience of home pick up & delivery of
laundry.

29.  VLS have some advantage because Chamak
is one of the unique examples of a
professional laundry services which offers-
 A hygiene wash
 Steam ironing
 Wrinkle free packaging
 Express services (24 hours delivery) as a
standard offerings and
 Convenience of home pick up & delivery of
laundry.

30.  Infrastructure
 Methods of Doing Laundry
 Tradition and Modernisation
 Charges
 Competition
 Value Chain