Each and every Business (be it a dead serious or a fun filled one) can easily use the simple principles of Gamification to blow up usage and engagement! In this case study, I present how Linkedin uses Gamification magnificently to improve its business!

1. Lessons of Gamification
via Linkedin
Alok Kejriwal
Founder –
Games2win/Therodinhoods

2. Gaming and its principles can
accelerate your Business 100 X
times or more

3. Consider: The Profile Strength
Circle of Linkedin

4. Tell me seriously:
• Haven’t you clicked
on this circle to try
and maximize it?
• I’ve been trying for
years only to
discover that it
always remains
incomplete

5. Insight:
“Profile strength %” is a simple ‘game’ to
make YOU add extra ++++++++++ levels
of details to your own Linkedin profile….
So that Linkedin can make more money
by targeting (selling you better) thanks to
the very same data you voluntarily added!

6. Aha! The Linkedin Ranking %

7. Insight:
“Linkedin Ranking” is supposed to make
you feel competitive (and jealous).
It makes you go out there and get on a
connection addition spree so that you
move up the rank!
More connections = More Linkedin usage
= more revenues to Linkedin via ads and
upsell of InMail, etc

8. Gaming thrives on
3 core human principles
Fulfillment Achievement Vanity
Which can be applied to ANY
BUSINESS in the world

9. Everything you do in your business
can become a Game...!

10. Connect with me!
Linkedin
https://in.linkedin.com/in/alokkejri
wal
e-mail - alok@rodinhood.com
Facebook -
facebook.com/rodinhood
Twitter - @rodinhood
My social network for anyone
enterprising! therodinhoods.com
Presentations –
http:slideshare.net/rodinhood