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The Seven Deadly Sins 4 Mobile App Downloads!

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Looking for clever, organic ideas to generate massive app downloads? Check out our approach that let us garner 86 million downloads without spending even 1 US$!!

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The Seven Deadly Sins 4 Mobile App Downloads!

  1. 1. Alok Kejriwal CEO Games2win How we got 86 million downloads with ZERO spends
  2. 2. Disclosure: • I am not an MBA • I am not an Engineer • I am not a CA • I am not an LLB • I am not a PHD • I am not IIT • I am not IIM/abcdefg • I am nobody.. • I am just an Entrepreneur 
  3. 3. So, First of all… For coming to hear this
  4. 4. What makes us deserving of this bhaashan? • 86+ million mobile games downloads & adding 2 million each month! • 7.0 million mobile monthly players • 3.0 million unique players • 50+ unique mobile titles • Including the #1 Top Ranking games like “Parking Frenzy” & “Power Cricket T20”
  5. 5. ALL ORGANIC & VIRAL! 86
  6. 6. 1 Billion Minutes of engagement delivered in 2015 438 1,020 WorldWide Engagement 2014 2015
  7. 7. Almost 1 million minutes entertained in India daily! 111 341 India Engagement 2014 2015
  8. 8. We are not a one-trick pony
  9. 9. We have many successful titles! Power Cricket BFF High School Fashion Trailer Parking Kursi Cricket SuperMom Fashion Love Story Fab Tattoo Artist Parking Frenzy Top 25 Sports games on Google 20million+ downloads 500k+ downloads 500k+ downloads 5million+ downloads 1million+ downloads Top 50 RPG games on Google Top 100 RPG games on Google
  10. 10. Including a #1 and #2 game in the world (USA iTunes Top Free App)
  11. 11. #1, #2, #3 Game USA iTunes ! (Dec 2016)
  12. 12. We are a Google “Top Developer”
  13. 13. Enough of the boasting and Gyaan Daan & more of sharing now..
  14. 14. I suffer from...
  15. 15. Huh??
  16. 16. That’s a Historical Picture* depicting The Seven Deadly SINS! *By Hieronymus Bosch
  17. 17. What are they?
  18. 18. Since We ALL commit them, we leveraged them in our games!
  19. 19. SLOTH = LAZY
  20. 20. Consider our game Parking Frenzy that has 20+ million downloads
  21. 21. What’s our best selling ‘in-app’ in the game? (over 50k US$)
  22. 22. What does ‘REVIVE’ do in the game?
  23. 23. This is a car you drive in the game
  24. 24. When you CRASH your Car…
  25. 25. REVIVE instantly REPAIRS it!
  26. 26. And makes it NEW 
  27. 27. That became a Yahoo! Case Study!
  28. 28. Similarly, ‘Instant Finish’ in our Dress Up Games are also our best selling ‘lazy’ in-apps
  29. 29. Takeaway: People are LAZY and will PAY & ENGAGE to remain LAZY…
  30. 30. PRIDE
  31. 31. Consider our game:
  32. 32. 40% of users are signed in to the LEADERBOARD; 15% are ADDICTS
  33. 33. Takeaway: People love VANITY. Provide them opportunities to be VAIN in your app and watch them engage!
  34. 34. WRATH
  35. 35. WARNING: The images you are about to see are DISTURBING. If you are a baby, have heart issues etc., then please LEAVE NOW…
  36. 36. Our Best RPG Online Game (5 million plays) KILL OSAMA BIN LADEN
  37. 37. Check out the Super SUCCESS of Sniper Games on the Play Store
  38. 38. Takeaway: Revenge is a sweet dish… best served as an app.
  39. 39. GREED
  40. 40. In bat2win, we give away Rs. 500, 3 times day…
  41. 41. Massive data pointing to…? Game plays per user per month = 105! Retention post 7 days = 40% Top players playing 200 times per day
  42. 42. Greed also means “its never enough”
  43. 43. Takeaway: If you can fulfill GREED, you will be able to employ SLAVES…
  44. 44. ENVY
  45. 45. Girls and their Moms love playing ‘Dress Up’ Games
  46. 46. Ranks of one of our Dress Up Games
  47. 47. Linkedin gamifies vanity and how!
  48. 48. Takeaway: Like in Dress Up Games, use ENVY to create MASSIVE engagement in your apps/games
  49. 49. GLUTTONY = CAN’T HAVE ENOUGH
  50. 50. Check the top sports games in India (Android) Top Sports Games India = Cricket!
  51. 51. Case Study : Celebrity Gaming
  52. 52. About “Miranda Sings” • Miranda Sings a.k.a Colleen Ballinger is a multiple award wining Comedian and one of Top 10 YouTube Stars in the world. • Miranda has a York Times #1 best- selling book titled Selp-Helf. • On the social front, Miranda Sings has: – 5 million + YouTube subscribers – 2 million + Twitter followers – 2.7 million + Instagram followers – 1.3 million + Facebook fans
  53. 53. Game Case Study
  54. 54. We created a hidden object game in which ‘Mirfandas’ (Miranda’s fans) help her search for her stuff which the Haterz have hidden!
  55. 55. Deep, deeeep, deeeeeeeep integration with the Celebrity and the game
  56. 56. Lots of game dev effort = Lots of consumer love
  57. 57. #1, #2, #3 Game USA iTunes ! (Dec 2016)
  58. 58. Takeaway: Never Say Never. Sometimes, it’s never enough…
  59. 59. LUST = FANTASY
  60. 60. Doing things YOU CAN’T DO…
  61. 61. Which kinda cars do Girls in the USA want really bad?
  62. 62. And we make ‘em drive ‘em
  63. 63. Or even “Special Cars”
  64. 64. Or driving an INDIAN BEST BUS!! (One of our best sellers!!)
  65. 65. Takeaway: What you CAN’T do, you WANNA DO… so… make it happen… Virtually at least!
  66. 66. Summary • Sloth • Envy • Pride • Greed • Lust • Wrath • Lust
  67. 67. Connect with me! & Q • e-mail - alok@rodinhood.com Facebook - facebook.com/rodinhood Twitter - @rodinhood • LinkedIn - alokkejriwal My social network for anyone enterprising! therodinhoods.com • Presentations – www.slideshare.net/rodinhood

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