First, LinkedIn marketing expert Kristina Jaramillo shows why sales and marketing leaders are unable to generate leads and develop customer/client relationships using LinkedIn. Then she shows how to open closed doors (and keep them open) with a new approach to social prospecting and lead development using LinkedIn & inbound marketing. This presentation is part of a complete LinkedIn training webinar that can be found at: http://www.freelinkedinmarketingtraining.com/webinar

1. Open Closed Doors Webinar– New Approaches to
Social Prospecting & Customer Development Using
LinkedIn & Inbound Marketing
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2. Why B2B Sales & Marketing Executives Fail to
Generate Leads and Opportunities on LinkedIn
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3. Sales Marketing
Sales & Marketing NEEDS to Be in Alignment
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4. You Need to Go Beyond Brand Awareness and Focus on
Lead Generation
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6. You Need to Keep the Inbound Content Engine Running
at High Speed!
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7. 736 Group Members
75 to 200+ visits per week
from LinkedIn
Very few leads and
opportunities outside those
that that said “yes” to an
outreach message
You Need an Integrated Marketing Approach & the
Necessary Inbound Marketing Systems
…According to Dell’s
Digital Marketing Director
at the 2013 B2B Digital
Conference 2013 in New York
A Client Who Will
Remain Anonymous to
Protect the Guiltyat the
2013 B2B Digital
Conference 2013 in New York
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8. A New Approach to Customer
Development

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10. Increase Your LinkedIn Presence….
Gains $36,000 Opportunity Immediate
After Prospect Reads the President’s
LinkedIn Profile Which Communicates
Her Value & Educates Prospects
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11. Strong, result-driven headline
Uses every character to share
her story, demonstrate her
results and most importantly
lead people to other portions of
the profile.
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12. More Profile Examples:
Notice a strong headline that pulls key decision makers in…
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13. More Profile Examples:
Notice the story-telling elements
in this snapshot – and the rest of
Randy Kobat’s LinkedIn profile
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14. Profile Examples: Before & After StyleResume-driven Results Driven
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15. Build Thought Leadership….
Changed content from
“simply reminders” to
challenging the common
practices being used by tech
marketers. Increased traffic
and gained 10 new clients in
one year
Went from a newsfeed
“push out content
approach” to discussion
groups to “pull readers in
with value approach and
increased LinkedIn traffic
in 6 weeks by 3620%
Forward thinking content gives
this tech firm 2,000+ views of
this LinkedIn content platform
post in just days
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B2B Content Marketing Firm
Digital Advertising Technology
Company Recruiting Firm

16. Intelligent Prospecting…
Start thinking beyond the
numbers and start connecting
with the right people, inspire
change and get them to
TAKE ACTION.
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17. Community Building…
450+ Sales and
Marketing Leaders From
Organizations Like:

18. Lead Generation…
More leads and opportunities
using LinkedIn and inbound
content marketing strategies
than all other marketing
initiatives combined
20% to 30% more
webinar registrations
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Leading healthcare
communications technology firm

19. Lead Engagement….
How GetLinkedInHelp.com is
shortening the sales cycle by
using LinkedIn and inbound
content marketing to nourish
leads until they are ready to
invest.
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22. Download Our Webinar to See the
Complete Presentation
http://www.FreeLinkedInMarketingTraining.com/webinar
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23. Additional LinkedIn Marketing Resources
FREE LinkedIn Strategy Session – Up to 30 Minutes
• Get your LinkedIn Marketing Questions answered
• See what needs to be changed, added or tweaked on your LinkedIn profile so you
have a positioning and marketing tool
• Uncover the opportunities you’re missing to generate leads and develop client
relationships
Email: Kristina@GetLinkedInHelp.com
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24. About GetLinkedInHelp.com &
Kristina Jaramillo
We are passionate marketers focused on harnessing the power of the LinkedIn network to
generate leads, develop prospects and establish thought leadership positions for our clients.
We’ve been doing it since 2009 – using our proven process to produce amazing results.
Kristina Jaramillo (Founder of Get LinkedIn Help) is…
• New York Times Recognized Social Media Expert
• Featured in LinkedIn’s Guide for Sophisticated Marketers
• Published in publications like:

25. Kristina Jaramillo
Partner & Chief LinkedIn Strategist - Get LinkedIn Help
www.getlinkedinhelp.com
kristina@getlinkedinhelp.com
LinkedIn URL:
www.linkedin.com/in/kristinajaramillo
LinkedIn Group: Get Help with Linked Strategies
http://www.JointheLinkedInMarketingDiscussion.com