How this PPT works •
The TIP comes first as a slide. It is in this blue color and is in Italics • A real example comes after the tip slide. Its in Black and not in Italics. • If you get confused, go back & forth between the 2 slides of colors and you will get the point being made!
Credentials! Q: What makes me
worthy of this PPT? A: Over the past 15 years, I’ve presented over 100+ times. This includes Harvard University, B-Schools like IIM, ISB, SP Jain; Fortune 500 Companies, ad:tech, TEDx, TechCrunch, etc. Audiences everywhere have appreciated my presentations and that gives me the confidence to put this together for you!
How advertising works (follow the
lines) A candy bar sells for US$1 Advertising & Marketing = 30% Advertising = 30 cents Online ads = 10% of Advertising Online ads = 3 cents “Ad Network” takes 50% 1.5 cents remain Gets distributed to websites Website gets 1.5 cents of a 1$ Candy Bar
How in-app sales work! I
create a mobile game Errr – A candy Game Game is deep & long but free The game requires you to DIE or BUY Nobody likes to DIE So, we all BUY “In-Game Candy” = 0.99 cents Apple/Google gives me 70%! I get 70 cents from MY OWN CANDY SALE
Who is this meant for?
• Entrepreneurs who need guidance on ESOP ideas and policy for their Company. • Employees who need to understand what ESOPs are, and how they work. • People elsewhere in the business ecosystem, who may have questions on ESOPs and its core principles. • Anyone interested in learning about a very interesting and valuable capital idea that has been responsible for creating massive wealth for employees and employers!
Disclosures: • The principles and
guidelines spoken about in this presentation are used and adopted strictly for the 2win group of companies that I operate/have invested in. • There are various alternative interpretations of ESOP best practices that other companies and employers may adopt. • This document should serve as a guideline and reference - not as a rule book!
Summary • Think of Virality
as communication, and organic marketing, but not as advertising! • Let people talk. Good, Bad or Ugly. Just let them talk. • Snoop into the conversation ONLY when required. Don’t mess with the mess. • Erect viral triggers, but subtly.
Checklist • Have you: –
Blogged? – Been an influencer on Quora? – Presented at ad:tech, demo, pluggd.in, IITs, IIMs? – Written for leading publications? – Trended on Twitter? – Activated Pinterest? – Conducted “Hangouts”? – Been “Slideshared”? – “Tumbl’d”?
What we can do for
you • Be smart about your PR and help with the checklist • Create content, curate and host events • Influence digiterati and generate industry invitations • One stop shop for making sure you develop a digital ‘halo’!
Hygiene: • I always use
Arial and either a white or black template so that there is no distortion on large screens/SlideShare, etc. • MS PPT is the best option for me. Prezi is too complicated and distorts on screen. Keynote is cool but it gets messed up when moving between Mac and PC.
Hygiene: • SPEND HOURS ANIMATING
each slide of your PPT and getting the impact of each point across. • Try and create impact using 8-10 slides max. • ALWAYS TEST RUN your PPT when presenting at events. Check screen resolutions, edges that may cut your slides, etc. • I avoid sound files. The volume is always an issue and getting audio connections is always a challenge. • To improve your PPTs, keep checking the Top Presentations on SlideShare every week!
‘How to present’ tips •
If possible, mike-up, carry a remote control AND MOVE ACROSS THE FLOOR. Don’t get stuck like a statue whose feet are glued to the ground. • SPEAK LESS. Let the pictures and the headers TALK. • Be spontaneous. If the audience is cold ask them if they need sweaters…