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Bootstrapped and I'm lovin' it - Mirraw.com

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M
Mitesh Agaria

Presented at The Rodinhoods Mumbai Open House, 2016

Small Business & Entrepreneurship
1 of 7
Bootstrapped And I’m Lovin’ It! TheRodinhoods Mumbai Open House Jan. 16, 2016
I am.. • SHAILESH JAIN, Co-founder – Mirraw.com • I Optimize Man-Hours and use technology to solve business problems.
My business 100 CRORE + Bootstrapped Marketplace for Ethnic Wear www.mirraw.com
WHY am I Bootstrapped? - By choice - Focus better on product & customer - Understand market dynamics - More challenging
How did I do it?? 1. Cutting costs (doing a lot of things yourself) 2. ROI focused Marketing: • Stayed away from “branding” • Did what could be measured 3. Focus on Product & customers: • Burn more & get 1000 more visitors OR • Convert more customers from the current band of visitors • Deep dive into DATA 4. Hiring like minded folks 5. Measuring Success & Failures TEMPLATE
Lessons that I’ve learnt! • Focus on customers & product everything else will fall in its place. • Measure your success & failures (very fruitful for a boostrapped venture) • “You can be a profitable 100 crore+ e- commerce venture” TEMPLATE
You can reach me at •shailesh.jain@mirraw.com •www.mirraw.com •@blacklife

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Bootstrapped and I'm lovin' it - Mirraw.com

  • 1. Bootstrapped And I’m Lovin’ It! TheRodinhoods Mumbai Open House Jan. 16, 2016
  • 2. I am.. • SHAILESH JAIN, Co-founder – Mirraw.com • I Optimize Man-Hours and use technology to solve business problems.
  • 3. My business 100 CRORE + Bootstrapped Marketplace for Ethnic Wear www.mirraw.com
  • 4. WHY am I Bootstrapped? - By choice - Focus better on product & customer - Understand market dynamics - More challenging
  • 5. How did I do it?? 1. Cutting costs (doing a lot of things yourself) 2. ROI focused Marketing: • Stayed away from “branding” • Did what could be measured 3. Focus on Product & customers: • Burn more & get 1000 more visitors OR • Convert more customers from the current band of visitors • Deep dive into DATA 4. Hiring like minded folks 5. Measuring Success & Failures TEMPLATE
  • 6. Lessons that I’ve learnt! • Focus on customers & product everything else will fall in its place. • Measure your success & failures (very fruitful for a boostrapped venture) • “You can be a profitable 100 crore+ e- commerce venture” TEMPLATE
  • 7. You can reach me at •shailesh.jain@mirraw.com •www.mirraw.com •@blacklife