Updated 10/14/20

1. HOW TO
PREPARE FOR
GIVING
TUESDAY
CHISA PENNIX-BROWN, MBA
NC’S #1 SMALL BUSINESS FACILITATOR
LADYBIZNESS.COM

2. WELCOME
YOUR INSTRUCTOR
• CHISA PENNIX-BROWN,
MBA
• CEO OF LADY BIZNESS
• NC’S #1 SMALL BUSINESS
FACILITATOR
HI

3. GOALS
EVALUATE YOUR
CURRENT STATUS
1
TIMELINE
2
MEDIA
3
DONORS
&
VOLUNTEERS
4
INCREASE
ENAGEMENT
& REPEAT
5

4. EVALUATE
INSTAGRAM
BUSINESS
FACEBOOK
BUSINESS
WEBSITE NEWSLETTER VIDEO DONATION
METHOD

5. INSTAGRAM
BUSINESS
• USE YOUR
INSTAGRAM
STORIES &
INSTAGRAM

6. FACEBOOK
BUSINESS
• START YOUR OWN
FUNDRAISER OR HAVE
INDIVIDUALS FUNDRAISE

7. FACEBOOK
BUSINESS

8. FACEBOOK
FUNDRAISER

9. WEBSITE
• DONATION BUTTONS
• DONATION PAGE
• ADD A POP UP ON YOUR WESBITE
• CREATE A LANDING PAGE JUST FOR GIVING
TUESDAY
• MAILCHIMP.COM

10. LANDING PAGE
• PRODUCTS
• MARKET YOUR BUSINESS
• LANDING PAGE

11. LANDING PAGE
• PRODUCTS
• MARKET YOUR BUSINESS
• LANDING PAGE

12. SAMPLE
LANDING PAGE
EXPLAIN
THE NEED &
ASK FOR
THE
MONEY!https://mailchi.mp/47ba59bd6b7b/giving-tuesdray
OR BUY A DOMAIN NAME

13. VIDEO
• STORYTELLING
• PRE-RECORDED
• LIVESTREAM
• WEBINAR
• EXPLAINER VIDEO
• NEWS STORY

14. DONATION
METHODS
• PAYPAL.COM
• PAYPAL.ME/___________
• CASHAPP $____________
• STRIPE.COM
• GIFT CARD – SQUAREUP.COM
• CHECKS & CASH

15. THANK YOU
• FUTURE WORKSHOPS CAN BE FOUND AT
LADYBIZNESS.COM/EVENTS
• PLEASE LEAVE A 5 STAR REVIEW ON GOOGLE
• PLEASE LEAVE A 5 STAR REVIEW ON FACEBOOK
• FOLLOW ME ON INSTAGRAM.COM/CHISAPENNIXBROWN