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Grow Rotary Online Workshop Series District 5890 Membership Marketing Pilot


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Flexibility and Innovation

20 August 2019
Grow Rotary Online Workshop Series
District 5890 Membership Marketing Pilot

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Grow Rotary Online Workshop Series District 5890 Membership Marketing Pilot

  1. 1. 1 WELCOME TO THE WEBINAR. TO CONNECT TO AUDIO: In the Audio section, select: Telephone - or - Mic & Speakers To improve sound quality, please close all unnecessary programs such as email, MS Office, etc. If you have a cellular device, please move it away from your computer.
  2. 2. FLEXIBILITY & INNOVATION 20August2019 GrowRotaryOnlineWorkshopSeries District5890MembershipMarketingPilot
  3. 3. 3 Your Host: Emily Tucker, Regional Membership Officer, RI IN CONVERSATION WITH: Donald Henderson Rotary Club of Los Fresnos, TX, District 5930 Sanjay Sharma, Rotary Club of Houston Skyline, District 5890
  4. 4. 4 HOW TO PARTICIPATE IN THE WEBINAR Open or close your control panel. If you can’t hear the audio, select a different speaker option on your computer.
  5. 5. 5 HOW TO PARTICIPATE IN THE WEBINAR Use the question pod to type in your name and location. It may appear differently depending on your device. Instant Join App Desktop application
  6. 6. REMINDER: All attendees will receive a link to the slides and a recording of today’s session via email within 48 hours.
  7. 7. 7 POLL
  8. 8. Why is practicing flexibility and innovation important?
  9. 9. Research shows flexible and innovative clubs are more appealing to prospective members and help keep current members engaged. WHAT’S THE BENEFIT?
  10. 10. • making changes frees up your club to have more time for service? • making changes allows more time to get to know each other? • making changes attracts people to your club who aren’t currently able to join?
  11. 11. 1. Change your meeting schedule 2. Vary your meeting format 3. Relax attendance requirements 4. Offer multiple membership types 5. Invite Rotaractors to be members of your club 6. Create a Satellite club 6 WAYS CLUBS CAN BE FLEXIBLE
  12. 12. BREAKING THROUGH BARRIERS TO MEMBERSHIP WHY DO MEMBERS LEAVE? Too expensive/ too much time Club environment Unmet expectations 31% 21% 15% 43% 35% Would NOT recommend their club Would NOT recommend Rotary
  13. 13. What clubs can we learn from?
  14. 14. ROTARY CLUB OF HOUSTON SKYLINE Listening is key to becoming an effective change agent
  15. 15. ROTARY CLUB OF HOUSTON SKYLINE Changes: √ Changed meeting time to 1st and 3rd Tuesdays (regular meeting with speaker) √ 2nd Tuesday always a service project √ 4th Tuesday a social (restaurant, bar, Rotarian’s home) √ Working to provide online presence at meetings (Facebook Live)
  16. 16. ROTARY CLUB OF HOUSTON SKYLINE Process: But how?
  18. 18. WHAT IS A SATELLITE CLUB? • Minimum of 8 members • Different meeting times/days • RI dues are paid through sponsor club • Different club direction and projects • Separate boards - Chair instead of Club President
  19. 19. ROTARY CLUB OF LOS FRESNOS, TX (District 5930) Vision Satellite Club More Rotarians
  21. 21. WHAT IF…?
  22. 22. What Resources are available to my club?
  23. 23. RESOURCES –
  24. 24. RESOURCES –
  25. 25. RESOURCES –
  26. 26. REMEMBER • Small changes can make a big difference • If you try something and it doesn’t work, you can always go back to the way things were • If your club is happy with the way things are, you don’t have to make changes!
  27. 27. Q & A Q & A