How to maintain students in an online environment from the business point of view.

1. ONLINE STUDENT RETENTION
for
TTO
rob howard
july 2014

2. Private classes
Conversation classes
Platform/Live classes
Pre-recorded classes

4. Sales Manager /Technology

5. Sales Manager /Technology
Professional Musician / Producer

6. Sales Manager /Technology
Professional Musician / Producer
Teacher / EFL

7. THE SALE
Professional Musician / Producer
Teacher / EFL

8. THE SALE
THE SHOW
Teacher / EFL

9. THE SALE
THE SHOW
THE STUDENT

10. SUCCESS

11. $UCCE$$

13. Share how we could
feel more connected to
each other while taking
this TTO course.

15. WHAT TO DO

16. Empathize
Tedious
Unfriendly
Schedule

17. Analyze
Them
Their needs
Their personality

18. Communicate
Social networking
Make them use it
Show them they CAN use it

19. Rapport
Have fun
Turn on the cameras
Build a community

20. Personalization
Their lives
Their jobs
Talk about themselves

21. Timely
Freshen up materials
Current events as examples
Yellow Card

22. Feedback
Give ideas
Give added value
Suggest ways to improve

23. Emails
Short
Specific
Offer help

24. Content
Send articles
Send links
Personalize the message

25. Support
Follow up
Check in on them
Show them you care

26. The Results
Better retention
Better learning
Referrals

27. What
is
wrong

28. What
is
wrong

29. boring
slow
lifeless

30. boring
slow
lifeless

31. Which teacher do you want?

33. Look
ups
Find-a-
?
Other
people

34. Look
ups
Find-a-
?
Other
people

35. Web
search
Watch
this
Break
-outs*

36. Web
search
Watch
this
Break
-outs*

37. GIVE ‘EM WHATTHEY
NEED

39. E-MAILING

40. Just because the World Cup is over doesn’t mean your time
is.There is still time to catch up and get back on the field to
your goals. Come back to online and score.We are all here
cheering for you and proud to have you on our team.
Thanks for being part of OUR selection.

41. POORLY
• help
• suggest
• extras
OK
• reinforce
• give more
• conversation
• extra help
GREAT
• awesome
• ask how
• solicit do’s
• awards
REFERRALS
• friends
• family
• colleagues
• testimonials

42. Improvement - how & where

43. HAVE FUN
BE FUN
BE SUCCESSFUL

46. rob-howard@outlook.com
rob.howard.efl@gmail.com
Facebook: robinhohoward
www.onlinelanguagecenter.com

47. E-MAILING

48. While looking at your grades I was really
impressed with the determination and
dedication you have toward your own
success. Keep up the awesome work and
thanks for letting me be a part of it.You are
an inspiration to all.

49. In the words of the Black-eyed Peas, "Let's get it started in here"!
We are very pleased that you have chosen online and I am here
waiting to get you going on the platform, in conversation classes
and with your free online orientation class.
All I need is to hear from you to help you get started. Do you need
the log-in information again?
Do you need help?

50. I have noticed that you still haven't started on the
platform classes yet. Is there anything I can do to help?
Remember, I am here to have a private one2one class
with you to point out the system and will be your tutor to
follow your progress.
Looking forward to hearing from you and seeing you
online.

51. I have noticed that you haven't been on the platform for
your classes for a few weeks. Is there anything I can do to
help? Remember, I am here to have a private orientation
class with you to help you with any doubts and will be
your tutor to follow and guide your progress.
Looking forward to hearing from you and seeing you
online

52. Just wanted to touch base with you and tell you that you’ve
been doing great! Keep up the good work and let me know if you
have any questions.
Have you been doing Conversation classes?They are important
for your development and to build up your confidence with
speaking fluency.
Looking forward to hearing from you and seeing you online.

53. I have noticed that you are having some
problems with _______ and wanted to see
what I can do to help. I suggest some extra
attention to _______ and redo the section to
get a better understanding of the material.

54. I have noticed that some students are falling behind a little in their studies.
To achieve maximum success from your classes, here is a rule of thumb you
might want to consider: the course is for six months and calculates down to
4 sections per week. With only 3 to 5 hours a week dedicated to your English,
you should be right on track. Don’t worry if you’re behind. Remember,
whether you need a coach, a cheerleader, a teacher or a friend... we are here
to help you.
Don’t forget conversation classes and our Facebook group!

55. Come join our NEW Facebook community. Social networking is such a large
part of lives today and here is another opportunity to practice your English
skills on our private online page.The purpose is simple. Practice, read, learn,
share and have fun! Dani, Michelle, Priscila and Rob will be sharing ideas to
help you, articles to learn from, questions to answer and fun stuff too!!
Please take a moment and join the group and get to know us and each other
better.

56. Everything looks great with your progress. I’m pleased to
see your grades. Attached, please find an article about how
to achieve continued success in an online environment. I
think it sheds some light about the challenges students
face and on how to avoid the pitfalls of failure.

57. With the holidays coming, make sure you don’t fall behind. It is easy to
forget to study with all the parties with family and friends.You have been
doing such a great job that I hate to see you lose focus.Try to commit to at
least one day per week between presents and good cheer. The result will be a
present from me... better English (I know, you wanted a pony).
If you haven’t seen it yet, I have put a chart of over 100 irregular verbs on our
private Facebook group page. Come join and see! It is printable to study
during those boring office gatherings (heehee).
Best wishes and Happy Holidays,

58. Too much chocolate over Easter? Have we got great news for you!!! Studies
have shown that sitting and studying English can burn up to 50 calories an
hour! But wait… there’s more… sitting and talking in English can burn up to
100 calories an hour! So what are you waiting for? Join us in Conversation
class and get back into shape! Act now and take your one2one orientation
class, study 3 hours and join us for a Conversation and you can burn a total
of up to 350 calories from the comfort of your home or office without pills
or supplements! With online, you’ll not only speak better, but you’ll look
better too.
Teachers are standing by!

59. I'm organizing myself and doing the
exercises more slowly and studying
the publications in the group too.
Send you inquiries soon, hahaha!!
Thanks for your attention and
patience, Rob. Is very good to have
you.
Gabriela

60. I didn´t know about the Facebook
group, I'll look for it.
My problem isn´t about conversation…
when I try to read books or articles I'm
very weak. But don´t worry, I'll try to
schedule a conversation class to show
you my progress ;-)
Vanessa

61. Thank you for your words. They
are an incentive to keep trying
to speak, read and understand
English. I won´t give up! I am
sure I will do my best.
Fátima

62. …another important thing for
students is to always have
feedback, especially what are
your weak points.Thank you for
your email.
Marcelo

63. rob-howard@outlook.com
rob.howard.efl@gmail.com
Facebook: robinhohoward
www.onlinelanguagecenter.com