Social psychology comic strip slides

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
AUGUST INTAKE 2014
SEMESTER 2
Session: Monday 2-4pm
Module: Social Psychology (PSY30203105704)
Lecturer: Mr. Shankar Thiruchelvam
Group Members: Alia Nisa Binti Raflly (0320774)
Amanda Chiong (0320328)
Erica Lo (0319005)
Hau Hui Yee (0320283)
Jonathan Lim (0321119)
Submission Date: June 1st
, 2015
SOCIAL PSYCHOLOGY [PSY30203105704]

2. 5 CONCEPTS
STEREOTYPES & DISCRIMINATION
PROSOCIAL BEHAVIOR
COVARIATION THEORY SITUATIONAL (EXTERNAL)
PERSUASION
ATTITUDE FORMATION

3. The
Honest
Thief

4. STORYLINE
A family saw an Indian old man was beating by a young man on the way approaching to their
hometown because the old man had stolen a row of bread from his grocery shop. There was quite
lot of spectators on the spot watching the dramatic scene. However, no ones are willing to lend
their help to the old man as everyone knew about the fact that the old man always caught
stealing and he is from the different racial group.
[STEREOTYPE & DISCRIMINATION]

5. The conflict ended when the police arrived and they figured out the reason that the old man
steal is because of his inability to acquire income to feed his grandson who has been
starving for few days.
[PROSOCIAL BEHAVIOUR]

6. At the same time, there is a kid hiding at the other side of the scene in his tears dropping as
he saw his grandfather being beaten by the man and can’t make anything to help his
grandfather. He felt anger of his inability to fight back and help his grandfather and
furthermore he shifted his anger towards the spectators and the young man who didn’t have
any sympathize towards his old grandfather and start to become racism.
[COVARIATION THEORY SITUATIONAL (EXTERNAL)]

7. The grandparent and grandchild are living in the tent made up of plastic bags beside the
garbage area. After the incident, the old man realize the changes of his grandchild and even
tried to change his extreme thinking towards the other races.
[PERSUASION]

8. After a few months, the grandfather had passed away. The young man felt owed to the
grandchild as he shouldn’t treat an old man in that manner although he had stole his
groceries. As a compensate, he was willing to paid the expenses for the funeral and helped to
settle down the grandchild to an orphanage and often visit him in the weekend. The child was
finally aware of his mistakes and changed his attitude.
[ATTITUDE FORMATION]

9. #1 Stereotypes & Discrimination
Stereotypes Discrimination
A general belief about a group of people which
involving gender, race, national origin and other
factors.
Can have positive or negative connotations.
May results in becoming prejudicial and leading to
discrimination
The unjust or prejudicial treatment of different
groups of people, especially in the grounds of race,
age or gender.
Directs to racism, ageism and sexism

10. #2 Prosocial Behavior
Egoistic model
when behaviors are done for
selfish reasons
Altruistic model
when behaviors are done for
selfless reasons
Positive social action
intended to help others which
include emphatic and concern for
others

11. #3 Covariation Theory Situational
a person has information from multiple observations, at different times and situations, and
can perceive the covariation of an observed effect and its causes.
FACTORS OF COVARIATION
1. CONSENSUS
would other peoples behave in the same way
2. DISTINCTIVENESS
would the same person acts differently in other situations?
3. CONSISTENCY
does the individual respond in the same way to the same stimulus but in different contexts?
INTERNAL ATTRIBUTIONS
CONSENSUS
LOW
DISTINCTIVENESS
LOW
CONSISTENCY
HIGH
EXTERNAL ATTRIBUTIONS
CONSENSUS
HIGH
DISTINCTIVENESS
HIGH
CONSISTENCY
HIGH

12. #4 Persuasion
Attempts to influence others’ attitudes or behaviors
Central route
attend to evaluate a given message
Peripheral route
attends to the external cues
e.g. the attratitiveness of the speaker

13. #5 Attitude Formation
Implicit attitudes
form without our conscious awareness
occur automatically
unconscious
Explicit attitudes
an attitude that one recognizes and can control
is formed deliberately
conscious
COMPONENTS OF AN ATTITUDE
AFFECTIVE
what one feels (feelings or emotions)
BEHAVIORAL
what one does (actions)
COGNITIVE
what one think or know (knowledge)

14. THANK YOU !