1. Developing Marketing Strategies
Group Activity

2. The 5 Ps of Marketing
• All marketing plans have the following “5 Ps”. They are:
The 5 PsPrice
Product
Place
Promotion
Packaging

3. Product
• Activity:
– Imagine that the charity drive event is next week
and you have to decide on a product/service to sell.
– Question 1: What product or service would you sell?
– Question 2: Why do you choose this product/service?
Why would the customers want it?

4. Price
• Activity:
– Question 1: What is the selling price of your product?
– Question 2: What did you consider before setting that
price?

5. Packaging
• Activity:
– Question 1: How does the product’s packaging look
like?
– Question 2: Why did you choose that packaging?

6. Promotion
• Activity:
– Question 1: Suggest THREE (3) strategies for successful
face-to-face selling.
– Question 2: What else can you do to promote/advertise
your product?

7. Place (or distribution)
• Activity:
– Question 1: Suggest THREE (3) ways to make it easy for
your customers to obtain the product.

8. Requirements
• Discuss the questions given in the allotted 45
minutes.
• At the end of the allotted time, each group will
present their findings.