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1. Foundation of Natural & Built Environments (FNBE)
FINAL PROJECT: CHARITY DRIVE EVENT
Charity Drive Project Report
Lecturer: Chang Jau Ho
Group Members :
Tan Chin Yin 0320800 (Project Manager)
Khoo Zer Kai 0320500 (Marketing and Advertising Executives)
Lam Wee Wee 0320129 (Accountant)
Hau Hui Yee 0320283 (Sales executive)
Introduction to Business [BUS30104]

2. 1
Contents
A. EXECUTIVE SUMMARY ....................................................................... 2
B. OBJECTIVES.......................................................................................... 3
C. TARGET MARKET.................................................................................. 4
D. COMPETITION ANALYSIS....................................................................5-6
E. PRODUCT AND PACKAGING...............................................................7-9
F. PRICING............................................................................................. 10
G. PROMOTION.................................................................................11-13
H. SPONSORS ....................................................................................14-15
I. DISTRIBUTION.................................................................................... 16
J. GREEN MEASURES.............................................................................. 17
K. HUMAN RESOURCE PLANNING........................................................... 18
L. EVALUATION of RESULT.................................................................19-21
M.APPENDIX .......................................................................................... 22

3. 2
Paws Animal
Welfare Society
Paws Animal
Welfare Society
A. EXECUTIVE SUMMARY
The final projectofIntroduction to Business is giving studenta chance to run a business .And,
through the process,students can gain the practical experiences that cannot learned from the
book .For the lastpurpose, all the profit that the students earned will donate to charitable organization
of their choice.
After discussing , our group decided to sell roses and dessert. We doing a lotofresearch aboutthe
popular dessert currently. Our target not just uni student but also outside comer ofthe campus . After
that , we found Softsrve Ice-cream. It is drawing another ice-cream fever across the town
after Milkcow and Inside Scoop. They were intrested and willing to partnership with us after we gave
them a call . We were having a discussion with one the shareholder ofthe business, which is Mr.Jack
by visiting his shop that located at Kota Damansara. The result is Soft-serve will sponsor all the things
that needed to make their ice-cream and covered our expanses for the ice-cream. Butwe need to find
an ice-cream machine by ourselves because they were outofmachine and after our ice-cream profitis
reaching the target , all the extra money will return to them .This problem was solve after we found
Mr.Phillip who can rent us the machine . Not just the machine, he also rent us a kiosk to place machine.
For the roses , we also found a florist which can provide us with low price roses and packaging material.
All the profit we earn will be given to Paws Animal Welfare Society. A society look after stray cats and
dogs and to re-home them. We choose this society is because Paws need to raise funds for the
eventual relocation and rebuilding ofthe shelter at the new land.
Before the days charity drive, we were pre-selling the roses aboutseven days as the backup plan if
we do not reach our target. We selling roses within campus. While the days ofcharity drive , we setup
our Softsrve Ice-cream booth opposite to the StudentLife Central (SLC) .
The total profit is RM3579.00 and donated to Paw Animal Welfare Society .
Flow of cash of ice-cream
Flow of cash of ice-cream
CUSTOMERS AND
DONATION
TEAM SECRET
ROSES Softsrve Ice-cream
CUSTOMERS AND
DONATION
TEAM SECRET
ROSES
Ta Jie Florist

4. 3
B. OBJECTION
The main reason we choose Paws Animal Welfare Society ( PAWS ) is because we love animals.
Secondly , Paws animal shelter is having a land ownership problem and overcrowded issue as well as
financial problem. They don’thave any extra income , all their expenses depends entirely on the
generosity ofthe public through donations or proceeds from charitable events organised and run by
some volunteers. Hence , we decided to help outby giving them all the profits that we had earn during
the charity drive week. The minor reason is because Paws is very near to Taylor’s Univeristy. It’s just
less than 15 minutes of ride from campus to Paws.
We aim to raise a fund of more than RM3500 during the charity drive week and donate the 100% of
profit to Paws Animal Welfare Society by selling our products instead ofRM2500. This is because we
are quite confidentofour products and we had partnership with our sponsor which is Softsrve Ice
Cream. We sell roses in packaging and Softsrve ice cream. One stalk ofrose is RM10 and Softsrve ice
cream is RM8 in average price. The sales unit we targeted for rose is 40 stalks a day and total of
200stalks of roses for a week before the presale. While for the Softsrve ice cream , we targeted 100
cups ofice cream per day and total of 500 cups during the charity week.

5. 4
C. TARGET MARKET :
1. University student
University students are our main target . Students are occupy the mostpercentage ofour
income . First, roses are specific to couples. And some ofthe students will purchasing as a gift
for their lecturer. Secondly , ice-cream is a suitable snacks between meals especially after
lunch. The price ofour productis affordable for Taylors’ student . They will buy it as long as
they like it.
2. Outside comers and relatives
Ice-cream is a popular snacks between meals especially after lunch . No matter which age, itis
suitable for everyone. Beside, outsiders , especially a family with kids, they will more likely to
purchase it . For roses, outsider will more likely to purchase itrather than student, because
they have fixed income.

6. 5
D. COMPETITION ANALYSIS
Our two main competitors are Ben’s group and 4Genies’ group .
1. 4GENIES’ GROUP
This group is selling doughnuts , fresh fruit juice and milk shake . Their booth is located atthe no.18
which is infront of the stair case .
Advantage :
As their booth located infrontof the staircase, the customer will approach their booth while going down
stairs. This give them a chance to persuade customers to buy their products. Beside, the doughnuts
they are selling are from famous company which is “Big Apple”. Next, they are selling variety of product.
Weakness :
The prices oftheir productis quite high due to their cost. Beside,they started to sell their productat late
afternoon. A lot oftheir income relied on donation.
The distance between our booth and theirs are far . Thus, there was only slightly affected our sales.
Beside, the selling point(smoking effect) ofour ice-cream is able us to attract more customers
purchase our product.

7. 6
2. BEN’S GROUP
This group is also pre-selling their flowers before the charity drive.
Advantages:
They are selling the flowers on celebration date (Mothers’s day) . Thus, the purchasing rate of
consumers are higher than us .
Weakness:
They only selling carnation flower one day before mother’s day due to the carnation flowers is only
suitable for the specific celebration date. Besides,their price is higher than ours.
Our group were selling roses.Roses are a suitable choice as a gift for various kind ofsituation and
person. Beside,we were selling on differentdate. Thus, it only have a slightly affect of our customers
rate.

8. 7
E. PRODUCT AND PACKAGING
Product
We are selling roses and Softsrve Ice cream for the charity drive.
Roses
Firstly we getthe roses, thorn remover, ribbon and sleeves from Te Jia Trading and the owner
is one ofChristine’s friend’s grandmother, so we geta lower price for the roses. After that, we use thorn
remover to remove the torn of roses and use the sleeves and ribbon for the packaging ofroses.After
we finished our packaging then we start to promote the roses and selling it. We are having a free
delivery service within campus. The roses are having a nice looks and itcan let customers to give itto
others as a gift.
Approach
to Te Jia
Trading
Remove
Torn of
roses
Packing
roses
Tie
ribbon
Promote
HoneyChips Theater

9. 8
Softsrve Ice cream
Firstly, we approach softsrve and asking for sponsor ice cream from them butthey told us that
he does nothave enough machine for lending us. Hence, We approach to Hitech Electrical Engineering
and marketing sdn bhd to rent an ice cream machine and kiosk. After we getto rent the macine, we
also need to find a transport for it. After getting the transport from Hitech Electrical Engineering, we
approach to Softsrve again and we getthe sponsored by them. The owner will give us the fresh
ingredients, topping,cups,spoon and dry ice everyday. We also go to their shop traning for 2 days. All
we need to do is justmake the ice cream adding topping and also make the dry ice effect. We are
selling the 4 type ofcereal milk flavor, which are plain, light breakfast, honey chips and theater. Fo r the
Softsrve ice cream, the special feature is the dry ice effectmakes it looks attractive and delicious. The
ice cream can make customers cooler in a hotweather.
Approach to
Softsrve
Approach to
Hitech
Electrical
Engineering
Lokkingfor
transpport
Back to
Softsrve
Trainingfor
makingice
cream
Charity
drive
Plain Light Breakfast

10. 9
During charity drive
Packaging
For the packaging of rose, we bought sleeves and ribbon to makes the rose looks better and also able
to sell in a higher price.
We do not have a packaging for Softsrve ice cream due to the ice cream are meant to eat it freshly
before they melt.
Receive
order &
payment
Make ice
cream
Add
toppping
Dry ice
effect
Give out
ice
cream
Honey ChipsTheater

11. 10
F. Pricing
Rose
Cost Price: RM1.40 per unit
Selling Price: RM10.00 per unit
The selling price 7.14 times ofthe costprice, it’s a very good profitwhen sold.
Not many customers would like to buy the roses because flowers will wilt easily. Mostof the customers
boughtthe flower are because they want to donate to charity.
The price of one rose is set at RM10, as no change is required in most money transaction processes
between the buyer and seller. This makes the process ofselling and receiving money smoother.
Softsrve Ice Cream
Cost Price: Sponsored
Selling Price: RM7 for plain ice cream, Rm9 for ice cream with topping per unit.
We got an agreement with Softsrve is that they give us Rm2400, after we hit target, all other profit will
give back to Softsrve to cover back their cost.
The price is set at Rm7 and Rm9, we need to have lots of Rm1 for change but we place our donation
box at the counter, hence, many people would donate when they get their change. This makes our
donation increase.

12. 11
G. PROMOTION
Ourmainmarketingmassageisdonateto paws.
1. Social network
We created facebook page—SecretRoses to show our flower’s packaging to customers before the
charity drive. Customers can make their order by inbox us. We have variety ofpackaging and design
for customers. We even provide free delivery service within the campus.

13. 12
Softsrve had also help us promoting in their official instagram account. A lot of“ likes ” from the pictures
shown above that means a lotof people had seen the photos and they know we are selling Softsrve ice
cream infront of Student Life Centre.
2. Posters
Few A3 posters are designed and printed . These posters are allow the pass byer had a quick glance to
know what we are selling, price and which charity organization we are partner with .

14. 13
3. Advertising tool and donation box
The big white board and ice-cream model is allow us to catch customer’s attention and delivered the
message clearly to the customers. Beside, the donation boxes are also special designed to attract
people to donate , especially animal and petlovers.
4.Face to face conversation
This will applied when we approach the potential customers . We will explaining aboutour productand
the reason that we are selling it. This method is critical when people are sitting down there and they are
not in rush or just taking a break, especially couples.This is a greatchance to extend our presentation
time to selling our flowers.
Videolink:https://www.youtube.com/watch?v=mto3p6-1W8s&feature=youtu.be

15. 14
H. SPONSORS
We approach Softsrve Ice Cream and Dessertbar as our sponsor. Sortsrve is a very new ice cream ,
they just open for few months and they have a lot of customers in such a short period. Mostoftheir
customers’ background are youngster and those that often tried on new stuff. Secondly, we admire their
creative products which is the unordinary smoking ice cream.
Address :
Softsrve Ice Cream and Dessert Bar
31 , Jalan SS21/1A
Damansara Utama, Damansara Uptown
Petaling Jaya
The reason we had choosen Softsrve is because we are very confidentwith their products. They are
quite famous in Klang Valley area and they had been rated as Top 10 ice cream in Selangor and Kuala
Lumpur area. With their famous profile , we don’thave to do a lotof promotion to getthe customers .
Contrary , the customers will automatically approaches us.
The reason we think that the chances Softsrve Ice Cream will Sponsor us is because we have the very
similar customer’s background. Secondly , Softsrve Ice Cream is a very new ice cream , everyone that
trendy would always look for new food and mostof them would just try for a single time. So , Softsrve
would like to search for some regular customers. Next, they would like to promote their products in
Taylor’s University Lake Side campus due to the customer’s background which mostofthem are
affordable for the pricy ice cream.
After our few times visitto Softsrve Ice Cream , they are willing to sponsor us everything include all the
ingredient, material and so on exceptfor ice cream machine. They fully sponsor us for everything but
they will getback the extra earning after we reach the target ofRM2500 and with the deduction ofcost.
Major costlike rental of machine and kiosk , typhoid vaccine , transportation ofmachine and kiosk

16. 15
petrol fee. Further more, we requestofa salary of RM30 for a day for each of us , so there should be
RM600 for 5 days. The money ofthe salary would also donate to Paws Animal Welfare Society. Hence,
they can only getthe extra earning after RM3100. They agreed with our request.
For the first time , we approach them by face to face meeting , telephone calls , sms , as well as
provide sponsorship letter and proposal. We have been there for few times for proposing our plan and
setup some agreement. We had also been there for 8 hours in 2 days for ice cream making tutorial.
The person in charge to contact with us is Mr. Jack Liau whose is the operating manager in
Softsrve.( The guy with the grey shirt)
Agreementbetween Softsrve Ice Cream and DessertBar and Us as below :
- Softsrve would provide fully sponsorship for us exceptfor the machine
- Softsrve would take the extra earning after RM3100 and our costexclueded
- Softsrve senta person which is Mr.Redmond (co.founded) to look after us.
- We need to attend ice cream making training.
- We requestofadjusted ofprice ofice cream due to our customer’s background
- We requestofpromotion ofbuy 3 get1 free during the end ofthe day to avoid wastage.

17. 16
I. DISTRIBUTION
Roses
We deliver the roses from Ta Jie florist by using car. The roses are carry by using plastic bag . While
we selling the roses, itis carrying by basketso itis more convenientwhen we carry around different
venues at Taylor Lakeside Campus. We will be traveling around the campus. We deliver the roses to
customers by using hand. Also , we travel in pairs so that one person is carrying a basket and another
person is manage the donation and receipts. Averagely we approach 40 people per day and usually 30
person will either donate and buy the flowers.
Customers can make an order by using facebook and inbox us. Beside we also provide deliver service
to customers . They will receive the productafter one day they made their order.
Softsrve Ice-cream
We deliver the ice-cream ingredients and topping by using car everyday.After we washing the machine
and finish some cleaning work (wipe table and kiosk ) . One ofour group member will pouring the
ingredientinto the machine and waiting for temperature reaching the point(-6.5°C).
We start selling itafter the preparation work is done . We selling the ice-cream opposite studentlife
central (SLC) at lunch time until evening (1.30p.m.-4.00p.m) . Customers need to settle the paymentat
the cashier first after they make their order. They will receive a coupon with number to redeem the ice -
cream.
We need four persons to make the ice-cream.The first one will taking the order and manage the
receipts . Next, the second one will prepared the topping based on the order. The third one will in
charge squeeze the ice-cream into the cup. The last one will place the dry ice , pouring the boiling
water into the bigger cup and deliver the ice-cream to the customers. The group members thatin
charge to make ice-cream are wearing gloves as the hygiene purpose. They need to waitaround 20
minutes to receive the ice-cream. Averagely, we sold 80 cups ofice-cream per day. We deliver the
productto customers by using hand .

18. 17
J. GREENMEASURES
 Our productare safe and will not cause any hazardous effect.
 It is environmentfriendly as it consistofminimal waste. For example, our rose only have the
wrapping and ribbon while our ice-cream have 1 small plastic spoon and 2 mini paper cups.
 Carpooling when going to find sponsorship and PAWS.
 The productwaste are in the care of the consumer as all the productare taken away. So, it is
their responsibility to dispose ofthe waste into the rubbish dump after usage.
 We reduce waste by putting tissue paper on the table and the consumer have to take it on their
own if they wish to use it.

19. 18
K. HUMAN RESOURCE PLANNING :
The division ofrole and job responsibility was based on the personal strength and abilities.
Overall Job scope
Members Job Scope
Tan Chin Yin Projectmanager , Public Relation , Agenda Planner , Saleswomen ,
Treasurer
Khoo Zer Kai Marketing and Advertising Executives , Salesman , social media
manager , Photographer , Public Relation
Lam Wee Wee Accountant , Salesman , Treasurer , Photographer
Hau Hui Yee Sales executive , Chiefsaleswoman , Designer , Assistantaccountant
Organization Structure Chart :
Job Scope during Charity Drive Event :
Hau Hui Yee Cashier
Khoo Zer Kai Ice Cream Maker
Tan ChinYin Topping Maker
Lam Wee Wee Dry Ice guy
Tan Chin Yin
Project Manager
Hau Hui Yee
Sales executive
Lam Wee Wee
Accountant
Khoo Zer Kai
AdvertisingExecutive

20. 19
L. EVALUATION RESULT
In this charity drive event, we successfully earn the net profit ofRM3579 and donate to Paws Animal
Welfare Society. The pie chart representmostofthe profit comes from the sponsorship.
At the end ofthe assignment, we found out that selling roses is very profitable as our costis about
RM1.30 and we sell itat the price ofRM10. The choice ofselling roses is smartbutit would be smarter
if we sell itat the right time for example like Valentine’s day. Atthe first day which is the day we test out
our marketin the campus , the response is quite overwhelming as we sold outall 39 roses in 2 hours
time. It was surprisingly response from our customers. Butwhen it goes to the second day , itis harder
for us to sell the roses as the customers is almostsame and we usually walk around at the campus
during the break time. Then . it was getting harder for the following days. Atthe 5th day , we could’nt
even reach 20 roses for selling duration ofwhole day. We realized that we have limited customers that
would buy our roses. So , the decision ofselling roses is smartonly at the beginning.
While for the Softsrve ice cream, definitely we were on the right way. During the charity drive , we had
a really overwhelming response from our customer. For every single day ofthe charity drive , we sold
out at 2 or 3 hours time after we operate our business. We sold out80 to 90 cups ofice cream per day.
Although we can earn a lotof money by selling popular products , butwe need to work under Softsrve
and as their temporary staff . Unlike other group, they are selling their own products so the they are the
boss. The nextproblem we faced is the ice cream machine. The machine is very troublesome and had
work not that well which is out from our expectation. The machine is expensive , so we need to take
care of the safety of machine , it is also heavy which is 150kg , we need to think ofhow to move it
around . Lastly , we need to bring the machine from Hi Tech electrical engineering and marketing sdn
bhd from Balakong. Lastly , the electric ofcampus in front ofthe Student Life Centre is quite low as a
lot ofpeople sharing the electric. So our customers have to wait for long time to geta cup ofice cream.
Sales
Ice Cream
Roses
Donation

21. 20
At the end ofthe charity drive week, we had a small issue which was Softsrve did notwant to give the
salary ofRM600 as we agreed earlier. Futher more , they did notwant to responsible for the ice cream
machine’s technician’s handling fee(RM100). If they were responsible , we could reach RM4500 in the
very end ofassignment.
Although we exceed the targetRM2500 for this assignment, we found out there’s still a lotmore
spaces ofimprovement. However , ifwe were given a chance to repeatthe event, we would still sell a
branded productbutwith a so troublesome equipment. For example Magnum ice cream and Baskin
Robbin ice cream . Those 2 ice cream are hard ice cream and would just need a freezer to store them.
We don’thave to worry aboutthe safety , movementang electrical supply of softice cream machine.
Table of profit and loss :
Revenue RM
Sales 1,100
Less:Cost of Goods Sold 153
Gross Profit 947
Add:Donations
Add:Ice-cream
Sponsorship
419
2,400
AdjustedGrossProfit 3,666
Less:OperatingExpenses
Ribbons
Sleeves
Thorn Remover
Taxiransportation
MachineryHandingFee
13
46
11
17
100
Total OperatingExpenses 187
NetProfit 3579

22. 21
Income Statement of Group A Charity Drive Event
Revenue
Sales $1,100
Less: CostofGoods Sold $153
Gross Profit $947
Add: Donations
$41
9
Add: Ice-cream Sponsorship $2,400
Adjusted Gross Profit $3,766
Less: Operating Expenses
Ribbons $13
Sleeves $46
Thorn Remover $11
Taxi Transportation $17
Machinary Handling $100
Total Operating Expenses $187
Net Profit $3,579
Videolink:https://www.youtube.com/watch?v=MEGAMBjFL5Q&feature=youtu.be

23. 22
M. APPEN DIX
Receipt from charity organization:
Receipt from machine and koisk rental :