1. Youtube marketing for musicians
In this file, you can ref free useful materials about youtube marketing for
musicians and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Guest post written by Brandon Seymour, musician, SEO analyst,
web designer, and social media marketer.
One aspect of online marketing that many have let fall by the wayside is
video marketing. But that's all about to change. With nearly 70% of
digital marketers incorporating some form of video into their marketing
strategies, video now ranks among the most popular mediums for online
marketing professionals. According to Moz, blog posts containing video
attract up to 3 times as many links as blog posts without video, and users
are also more likely to take action after watching a video about a product
or service. Plain and simple, videos work. It's just a matter of
figuring out how they can work for you.
+Tunecore Founder Jeff Price Talks Aboust Music Streaming
Services
Independent bands and musicians in particular stand to gain a great deal
of exposure if they put the time and effort into creating quality, engaging
videos and marketing themselves on popular video platforms like
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2. YouTube, Vimeo and others of the like. Although there are many
different sites that bands and musicians can use to publish their videos,
in this post we’re going to talk specifically about YouTube and how to
leverage your YouTube channel to gain exposure and grow your fan
base.
I put together 8 super easy tips to help you improve your band or artist
YouTube channel. I promise that everything I talk about below is highly
actionable and fairly easy to implement. If you have any questions, feel
free to drop me a comment below and I’d be more than happy to help
out.
1. Leverage YouTube’s domain authority
Since YouTube is such a high authority domain, YouTube videos tend to
rank very well in search engines. So when people are searching for your
band or artist name on major search engines like Google, Bing, Yahoo,
etc., your YouTube channel will more than likely show up somewhere
towards the top of the search engine results pages. In some cases, your
YouTube channel might even outrank your own website or blog for
some queries (just something to keep in mind). By creating profiles on
high authority domains, you can ensure that you dominate the
search results for your band/artist name.
+Artist Tools: Jamplify - Amplify and Empower your Fanbase!
2. Optimize video tags and descriptions
YouTube isn’t just a video sharing platform; it’s a search engine. And as
the world’s 2nd most popular engine, it can be an extremely effective
discovery tool for bands and musicians. One of the best ways to get
people to see your videos is to tag them with related keywords and
phrases so that they are more likely to appear in search
results. Keep in mind that the more tags you use, the more you dilute
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3. the value or weight of each individual tag – so in this case, less is more.
Remember, tags aren’t categories. Think particulars, not generalities.
The video descriptions aren’t so much for search value as much as they
are to provide the user with a brief overview of the video content and
ultimately increase click through rate and/or provide additional
information or a call to action (CTA).
3. Include site url on all video descriptions
Descriptions can also be used to include a link back to your website.
You can even throw in a nice CTA, like “Download our latest single
here!” followed by a listen/download link. YouTube does not “follow”
external links – meaning that sites you link out to from YouTube do not
pass along any page authority or SEO value. However, these links can
make it easy for your fans to find your main website. And if you don’t
have a website (which you should), you can also link to your Facebook,
Band Camp, or any other social/band-related page of your choosing.
4. Boost your YouTube channel page authority
In addition to using YouTube to drive traffic to your website, you can
also use your website to build up the page authority of your YouTube
channel, by adding a link to your channel from your website or blog.
One thing to keep in mind when doing this is to include the “user”
parameter in your url. For
instance, www.youtube.com/PrettyGirlsMusic would be entered
as www.youtube.com/user/PrettyGirlsMusic. The reason for this is
because Google and other search engines include the “user” parameter
when they crawl and index the page, therefore that’s the version that will
rank in search results. For more information, check out this post.
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4. 5. Upload covers. Lots of them
Hopefully you already rank well for “branded “ search queries - that is
search queries that contain your own band or artist name, titles to
original songs you’ve written and recorded, etc. But anyone who
searches for you by band name and/or song name already knows who
you are. A great way to grow your following is to record some cover
songs and tag them accordingly, so that when people search for popular
songs, your videos appear in the search results. Now I want to be clear,
this is NOT technically legal unless you obtain a synch license! In
fact, according to Entertainment attorney Michael I. Santucci, the need
for synchronization licenses is one of the most overlooked copyright
infringement issues. But so far I’ve never personally had any legal
issues, nor have I heard of anyone ever running into any issues.
+Will I get Sued on YouTube? Licensing a Cover Song
6. Use YouTube for more than just music videos
Just because you’re a band or musician using YouTube, it doesn’t mean
that everything you upload has to fall under the “music video” category.
You should try to vary the types of videos you incorporate into your
video library. Include some interview videos to connect with your fans
on a more intimate level. Maybe some live videos from past shows to
show your followers what they can expect when they see you live. You
can even take some audio tracks from an upcoming album and overlay
them with a static image or logo and upload it as a video. Be creative.
7. Using annotations for CTA’s
YouTube allows you to embed captions – or annotations – into your
videos with clickable CTA’s. You can use these annotations to engage
with users and encourage them to sign up to your mailing list or follow
you on other social networks, like Facebook, Twitter or Google+.
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5. Annotations are a great way to drive more people to buy your album or
band merch.
+Get your Music on iTunes, Amazon, Google Play, & More
8. Use YouTube insights
YouTube offers some really powerful analytics and reporting tools to
help you understand how your video content is performing, what you’re
doing right and what areas may need some improvement. YouTube
insights breaks down videos by view count, minutes watched,
engagement (comments, likes, dislikes, etc.), the time of day the
video was watched, and geographic locations for users. By comparing
your videos, you can see a quick overview of your best (and worst)
content and gain some valuable… um, insight - … into how your
channel is performing as a whole. It also doesn’t hurt that the YouTube
analytics platform is extremely user-friendly and you don’t need to be a
tech wiz to use it.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
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6. #2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
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7. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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