My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
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