The FLY HIGH campaign was a 28-day campaign run by AIESEC in Delhi IIT to promote their Global Entrepreneur Program and AIESEC School of Languages. The campaign involved country-specific promotions on issues for 10 countries and increased registrations and engagement on social media. It helped raise awareness of AIESEC's programs and opportunities among more people.

1. FLY HIGH
Campaign Report

2. INTRODUCTION
FLY HIGH was initiated by the Online Communities and Partnership Team under the External Communications
Department of AIESEC in Delhi IIT. The Campaign spanned a period of 28 days focusing on Country Specific Issue
based Promotions to promote the Global Entrepreneur Program offered by AIESEC in Delhi IIT .
The campaign also aimed at enlightening the masses about AIESEC in Delhi IIT’s AIESEC School of Languages by
branding it as a winter course to learn authentic French or Spanish by International Faculty .
The Campaign helped in creating awareness among the people about the scope of AIESEC in Delhi IIT specifically,
two of its products that it offers. It helped in extending the reach of the Local Committee, and as a result AIESEC in
Delhi IIT fulfilled many dreams of people scouting for an experience of a lifetime
FLY HIGH

3. CAMPAIGN LAUNCH
Launch Date : 16th October
FLY HIGH

4. COUNTRY SPECIFIC – ISSUE BASED PROMOTIONS
71 Likes and 91 Shares 7 Registerations
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5. RUSSIA – ISSUE BASED PROMOTIONS
85 Likes and 98 Shares 12 Registrations
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6. MAURITIUS – ISSUE BASED PROMOTIONS
80 Likes and 99 Shares 14 Registrations
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7. KENYA – ISSUE BASED PROMOTIONS
72 Likes and 93 Shares 4 Registrations
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8. COMBODIA – ISSUE BASED PROMOTIONS
5 Likes and 65 Shares 5 Registrations
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9. SOUTH AFRICA – ISSUE BASED PROMOTIONS
51 Likes and 81 Shares 4 Registrations
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10. SRI LANKA – ISSUE BASED PROMOTIONS
57 Likes and 76 Shares 3 Registrations
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11. MOROCCO – ISSUE BASED PROMOTIONS
47 Likes and 75 Shares 2 Registrations
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12. INDONESIA– ISSUE BASED PROMOTIONS
24 Likes and 36 Shares 4 Registrations
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13. MALAYSIA– ISSUE BASED PROMOTIONS
42 Likes and 49 Shares 4 Registrations
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14. 15,000 LIKES
It was during the FLY HIGH Campaign that AIESEC in Delhi IIT hit a whopping
number of 15,000 Likes
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15. OUR REACH – POST REACH
The number of people who saw any activity during the FLY HIGH Campaign. This includes posts, posts by other people, Page
like ads, mentions, and check-ins.
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16. OUR REACH – LIKES, COMMENTS & SHARES
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17. OUR OUTREACH – GENDER AND AGE
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18. CAMPAIGN END
End Date : 2nd November
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19. FLY HIGH – AT A GLANCE
Duration: 16th October – 2nd November 2013
Countries Promoted: Mauritius, China, Russia, Kenya, Philippines, Indonesia, South Africa,
Morocco, Sri Lanka & Cambodia
Fly HIGH also Enlightened the masses about AIESEC in Delhi IIT’s AIESEC School of Languages.
OUTPUT:
Global Entrepreneurs Program: 67 Registrations
12 Conversions
5 Pipeline Realizations for December
10 Pipeline Realizations for January
AIESEC School of Languages: 58 Registrations
Excel Sheets attached for more Details ☺
FLY HIGH