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Sample work- Digital marketing

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Sample work- Digital marketing

  1. 1. THE 3C COMPANY Digital Campaign report
  2. 2. Online Campaign
  3. 3. Campaign Summary • The demand generation for both the projects has been impressive. • The number of enquiries shows the interest of the online audience for 3C projects & ready-to-move in homes – End User Buyer • Our cost per lead has also been good considering ready possession inventory & premium pricing. Project Lead Cost per lead Lotus Panache 376 624.85 Lotus Boulevard 473 558.18 Total 849 587.71
  4. 4. Project 1- Lotus Boulevard Google Report Clicks Impressions Leads CPA Conv. Rate 7,161 87,20,840 238 912.26 3.32% Facebook Report Clicks Impressions Leads CPA Conv. Rate 4337 925827 235 199.58 5.42% CPA – Cost per acquisition Total Spends Leads CPA 2,64,021.09 473 558.18 Total Facebook Google 0% 25% 50% 75% 100% 41% 38% 40% 59% 62% 60% Web Form Calls
  5. 5. Top Placement Websites Placement Domain Campaign Visits TOI / ET LB - Times/MC- Text - Delhi 613 firstpost.com LB - News - Text - NRI 443 TOI / ET LB - Times/MC- Banner - NRI 314 TOI / ET LB - Times/MC- Text - NRI 254 carwale.com LB - Reals Estate/Life/Auto - Text - Delhi 227 cardekho.com LB - Reals Estate/Life/Auto - Text - Delhi 130 moneycontrol.com LB - Times/MC- Text - Delhi 104 indiatimes.com LB - Times/MC- Text - Noida 99 ndtv.com LB - News - Banner - Noida 94 moneycontrol.com LB - Times/MC- Text - Noida 87 newstrackindia.com LB - News - Text - Delhi 72 thehindu.com LB - News - Text - Delhi 66 firstpost.com LB - News - Text - Delhi 56 indianexpress.com LB - News - Text - Delhi 52 TOI / ET LB - Times/MC- Banner - Noida 52 ndtv.com LB - News - Text - Delhi 46 bseindia.com LB - News - Banner - Noida 43
  6. 6. Top Keywords 3c lotus 188 3c noida projects 162 3c lotus boulevard 142 apartment in noida 126 projects in noida 81 apartments in noida 48 house in noida 38 3 c noida 32 real estate in noida 31
  7. 7. Project 2- Lotus Panache Google Report Clicks Impression s Leads CPA Conv. Rate 7764 15491567 202 988.44 2.60% Facebook Report Clicks Impression s Leads CPA Conv. Rate 3499 674801 174 202.76 4.97% Total Leads CPA 376 624.85 Total Facebook Google 0% 25% 50% 75% 100% 31% 45% 38% 69% 55% 63% Web Form Calls
  8. 8. Placement Domain Campaign Visits TOI / ET LP - Times/MC- Text - Delhi 963 TOI / ET LP - Times/MC- Text - Noida 760 moneycontrol.com LP - Times/MC- Text - Delhi 621 carwale.com LP - Reals Estate/Life/Auto - Text - Delhi 527 TOI / ET LP - Times/MC- Text - NRI 428 cardekho.com LP - Reals Estate/Life/Auto - Text - Delhi 243 firstpost.com LP - News - Text - NRI 194 moneycontrol.com LP - Times/MC- Banner - Noida 157 ndtv.com LP - News - Banner - Noida 146 moneycontrol.com LP - Times/MC- Text - Noida 122 carwale.com LP - Reals Estate/Life/Auto - Text - Noida 114 financialexpress.com LP - News - Text - Delhi 91 TOI / ET LP - Times/MC- Banner - NRI 86 TOI / ET LP - Times/MC- Banner - Noida 57 business-standard.com LP - News - Text - Delhi 53 dailymail.co.uk LP - News - Banner - NRI 52 zigwheels.com LP - Reals Estate/Life/Auto - Text - Delhi 51 magicbricks.com LP - Reals Estate/Life/Auto - Text - Delhi 49 Top Placement Websites
  9. 9. Top Keywords 3c projects noida 232 3c lotus panache 120 lotus panache 99 lotus panache noida 53 projects in noida 30 noida projects 24 lotus panache price 22 3c projects noida 21 apartment in noida 21 apartments in noida 18 lotus panache noida 18
  10. 10. LOTUS GREENS Sample work- Digital marketing
  11. 11. E-Mailer delivery analysis (via iContact)
  12. 12. Sample work- Display Ad Campaign- Screenshots
  13. 13. Spread over 300 acres- Lotus Greens 35 Your Dream Apartment, Sec-150 Noida- Lotus Greens 49 With 70% area for sporang faciliaes 37 With world class sports academies 34 2/3 BHK flats in Futurisac smart city 38 2/3 BHK flats starang from Rs. 46L * 37 www.lotusgreens.in/Rs-46L-onwards 33 www.lotusgreens.in/smart-city 29 Integrated City in Noida- Lotus Greens 38 Star Rated Green Project- Lotus Greens 38 2/3 BHK flats in sector 150 noida 33 At prime locaaon of Sec-150, Noida 35 From Rs. 46L onwards. Check now 31 With world class sports academies 33 www.lotusgreens.in/smart-city 29 www.lotusgreens.in/ Rs-46L-onwards 34 FuturisWc Smart City- Lotus Greens 35 2/3 BHK apartments, Sec-150- Lotus Greens 41 Located adjacent to 43 Acres park 33 With 70% area for sporang complex 34 With 70% area for sporang faciliaes 37 From Rs. 46L onwards. Check now 31 www.lotusgreens.in/ Rs-46L-onwards 34 www.lotusgreens.in/smart-city 29 Sample Work- Google PPC Campaign- Ad copies Star Rated Green Project- Lotus Greens 38 Real Estate Projects- Lotus Greens 34 2/3 BHK apartments at Sec-150, Noida 36 2/3 BHK Apartments From Rs. 46 Lacs* 36 With world class sports academies 33 In Prime Locaaon of Sec-150, Noida 35 www.lotusgreens.in/smart-city 29 www.lotusgreens.in/smart-city 29 Lotus Greens Flats- Noida 25 Housing Projects In Noida- Lotus Greens 39 2/3BHK Flats Starang Rs. 46 Lacs* 34 Star rated Green Project Spread 33 In a Prime Locaaon.Check Now! 30 Over 300 Acres in sec 150, Noida. Click Here! 45 www.lotusgreens.in/smart-city 29 www.lotusgreens.in/smart-city 29 Sector 150 Noida- Lotus Greens 30 Lotus Greens Futurisac Smart City 34 with 9 hole Golf Course.Click Here! 35 www.lotusgreens.in/smart-city 29
  14. 14. 5/23/16 5/25/16 5/27/16 5/29/16 5/1/16 5/3/16 5/5/16 5/7/16 5/9/16 5/11/16 342 450514571545603572 427 591537557 783 691674 536528 671 5622 1189 994 Sessions Daily Traffic on Website (using Google AnalyWcs)
  15. 15. 1%4% 4% 5% 16% 17% 16% 37% moneycontrol.com Direct google search google paid googleads.g.doubleclick.net ndtv.com amesofindia.indiaames.com hindi.moneycontrol.com khabar.ndtv.com / referral Source of traffic

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