3. Campaign Summary
• The demand generation for both the projects has been impressive.
• The number of enquiries shows the interest of the online audience for 3C
projects & ready-to-move in homes – End User Buyer
• Our cost per lead has also been good considering ready possession
inventory & premium pricing.
Project Lead Cost per lead
Lotus Panache 376 624.85
Lotus Boulevard 473 558.18
Total 849 587.71
4. Project 1- Lotus Boulevard
Google Report
Clicks Impressions Leads CPA
Conv.
Rate
7,161 87,20,840 238 912.26 3.32%
Facebook Report
Clicks Impressions Leads CPA
Conv.
Rate
4337 925827 235 199.58 5.42%
CPA – Cost per acquisition
Total
Spends Leads CPA
2,64,021.09 473 558.18
Total
Facebook
Google
0% 25% 50% 75% 100%
41%
38%
40%
59%
62%
60%
Web Form
Calls
5. Top Placement Websites
Placement Domain Campaign Visits
TOI / ET LB - Times/MC- Text - Delhi 613
firstpost.com LB - News - Text - NRI 443
TOI / ET LB - Times/MC- Banner - NRI 314
TOI / ET LB - Times/MC- Text - NRI 254
carwale.com LB - Reals Estate/Life/Auto - Text - Delhi 227
cardekho.com LB - Reals Estate/Life/Auto - Text - Delhi 130
moneycontrol.com LB - Times/MC- Text - Delhi 104
indiatimes.com LB - Times/MC- Text - Noida 99
ndtv.com LB - News - Banner - Noida 94
moneycontrol.com LB - Times/MC- Text - Noida 87
newstrackindia.com LB - News - Text - Delhi 72
thehindu.com LB - News - Text - Delhi 66
firstpost.com LB - News - Text - Delhi 56
indianexpress.com LB - News - Text - Delhi 52
TOI / ET LB - Times/MC- Banner - Noida 52
ndtv.com LB - News - Text - Delhi 46
bseindia.com LB - News - Banner - Noida 43
6. Top Keywords
3c lotus 188
3c noida projects 162
3c lotus boulevard 142
apartment in noida 126
projects in noida 81
apartments in noida 48
house in noida 38
3 c noida 32
real estate in noida 31
7. Project 2- Lotus Panache
Google Report
Clicks
Impression
s Leads CPA Conv. Rate
7764 15491567 202 988.44 2.60%
Facebook Report
Clicks
Impression
s Leads CPA Conv. Rate
3499 674801 174 202.76 4.97%
Total
Leads CPA
376 624.85
Total
Facebook
Google
0% 25% 50% 75% 100%
31%
45%
38%
69%
55%
63%
Web Form
Calls
8. Placement Domain Campaign Visits
TOI / ET LP - Times/MC- Text - Delhi 963
TOI / ET LP - Times/MC- Text - Noida 760
moneycontrol.com LP - Times/MC- Text - Delhi 621
carwale.com LP - Reals Estate/Life/Auto - Text - Delhi 527
TOI / ET LP - Times/MC- Text - NRI 428
cardekho.com LP - Reals Estate/Life/Auto - Text - Delhi 243
firstpost.com LP - News - Text - NRI 194
moneycontrol.com LP - Times/MC- Banner - Noida 157
ndtv.com LP - News - Banner - Noida 146
moneycontrol.com LP - Times/MC- Text - Noida 122
carwale.com LP - Reals Estate/Life/Auto - Text - Noida 114
financialexpress.com LP - News - Text - Delhi 91
TOI / ET LP - Times/MC- Banner - NRI 86
TOI / ET LP - Times/MC- Banner - Noida 57
business-standard.com LP - News - Text - Delhi 53
dailymail.co.uk LP - News - Banner - NRI 52
zigwheels.com LP - Reals Estate/Life/Auto - Text - Delhi 51
magicbricks.com LP - Reals Estate/Life/Auto - Text - Delhi 49
Top Placement Websites
13. Spread over 300 acres- Lotus Greens 35 Your Dream Apartment, Sec-150 Noida- Lotus Greens 49
With 70% area for sporang faciliaes 37 With world class sports academies 34
2/3 BHK flats in Futurisac smart city 38 2/3 BHK flats starang from Rs. 46L * 37
www.lotusgreens.in/Rs-46L-onwards 33 www.lotusgreens.in/smart-city 29
Integrated City in Noida- Lotus Greens 38 Star Rated Green Project- Lotus Greens 38
2/3 BHK flats in sector 150 noida 33 At prime locaaon of Sec-150, Noida 35
From Rs. 46L onwards. Check now 31 With world class sports academies 33
www.lotusgreens.in/smart-city 29 www.lotusgreens.in/ Rs-46L-onwards 34
FuturisWc Smart City- Lotus Greens 35 2/3 BHK apartments, Sec-150- Lotus Greens 41
Located adjacent to 43 Acres park 33 With 70% area for sporang complex 34
With 70% area for sporang faciliaes 37 From Rs. 46L onwards. Check now 31
www.lotusgreens.in/ Rs-46L-onwards 34 www.lotusgreens.in/smart-city 29
Sample Work- Google PPC Campaign- Ad copies
Star Rated Green Project- Lotus Greens 38 Real Estate Projects- Lotus Greens 34
2/3 BHK apartments at Sec-150, Noida 36 2/3 BHK Apartments From Rs. 46 Lacs* 36
With world class sports academies 33 In Prime Locaaon of Sec-150, Noida 35
www.lotusgreens.in/smart-city 29 www.lotusgreens.in/smart-city 29
Lotus Greens Flats- Noida 25 Housing Projects In Noida- Lotus Greens 39
2/3BHK Flats Starang Rs. 46 Lacs* 34 Star rated Green Project Spread 33
In a Prime Locaaon.Check Now! 30 Over 300 Acres in sec 150, Noida. Click Here! 45
www.lotusgreens.in/smart-city 29 www.lotusgreens.in/smart-city 29
Sector 150 Noida- Lotus Greens 30
Lotus Greens Futurisac Smart City 34
with 9 hole Golf Course.Click Here! 35
www.lotusgreens.in/smart-city 29
