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Pcrf chapters-2014
The document outlines strategies for enhancing the PCRF's visibility and engagement through online platforms and social media, aiming to mobilize youth and raise awareness. It emphasizes the importance of inspiring narratives, diverse content, and collaboration with community figures to challenge stereotypes regarding disability. Key goals include increasing volunteer participation, expanding social media presence, and improving storytelling techniques to resonate with target audiences.
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Pcrf chapters-2014
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- 3. what we’ll cover •how we’re doing • online giving • how to mobilize everyone • engaging the future of the PCRF…
- 4. engage YOUTH globally.. inPCRF conversations .. to raise awareness, mobilize volunteers, fund from the crowd and delivering value for all.
- 6. social media enablesvolunteer marketing armies. #PCRF4life
- 8. establish presence . relevance. awareness . engagement
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- 20. how we usedto communicate
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- 22. A shift inperspective
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- 27. Living like anyother
- 28. Taking on newchallenges
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- 35. Appreciate Volunteers -Ali Bin Thaleth. Sheikh Hamdan’s Photographer & Videographer
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- 38. Focus on theheroes
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- 40. Engage Star CommunityFigures - Joi Ito MIT Media Lab Director
- 41. convey messages throughemotional shots
- 42. show collaboration wcommunity
- 43. journalists came joinedtraining sessions
- 44. first US-blog featurereach=100,000+ readers
- 45. 10+ blogs &news articles
- 46. Challenge Stereotypes onDisability Engagethe Media & Public Figures
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- 48. • Photos -Blog - Calls to action w community members & twitter traffic back to the site..
- 49. • Content -Photos (hundreds), video (1), Blogs & News Articles (10+), Tweets (daily), TV Interviews (3), Presentations to schools, businesses, universities, social events, keynote addresses (20+), Film Festival Entry (Dubai) • Messages & Tone- inspire, engage, shift perception of disability, bewilder, excite, collaborate • Calls to action w community members & twitter to drive traffic back to the site to see other campaigns
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- 52. Big Picture Twitter FB Main2262 14888 UAE 2045 4949 Chicago 211 1048 Houston 162 1131 Cincinnati 456 Southern Cal 587 Melbourne 143 Toledo 519 Cleveland 519 Spanish 2807 San Fran 732 San Diego 456 Jordan 211 2502 NY 39 428 Boston 49 137 Total 4979 31302
- 57. stakeholders message & content vision & objectives strategy& budget process timelines data analysis channels engagement feedback your strategy building blocks theme & brand
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- 62. PCRF holiday seasoncampaign targets.. Goal Target Volunteers Financial Target PCRF owners Increase social media presence by 3000% Universities Schools ? Grow celebrity endorsement ? Corporate Sponsors ? ? your input
- 63. talk to me!stakeholders 2
- 64. who are weaddressing? Youth Volunteers PCRF Donors THE DIGITAL CROWD Individuals Int’l NGOs Corporates Int’l Gov Beneficiaries ages 12 - 18 Universities Youth Associations Schools PCRF Chapters’ Youth Lebanon Palestine Jordan Research Media Chapters
- 65. Digital Society Two-thirds of 4to 7 year olds have used an iPhone or iPod
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- 76. the content microcycle shorter attention spans Hyper-connectivity Fragmentation of demand and supply Miniaturization of content, products, and services Hyper-transparency
- 77. messaging for the shrinkingattention span • CRAFT a strong narrative and have it reverberate across social news streams.* • SHRINK • format • time • distribution • authority • ENGAGE
- 78. your message - contentbasics • personality! • visual • authenticity - in writing • relevance - to our audience • consistency - in delivery • collaborative - mentions • simplicity - in layout
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- 81. Ripple effect -drive traffic back to your domain
- 82. include traditional communicationchannels +
- 83. Other channels Public speaking Mechanizing Events Other?? Your input slideshare onlinemagazines tumbler medical journals youtube 360 campaign
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- 87. what would thePCRF be if it was a person?
- 88. what would thePCRF brand be if it was a family? serious fun formal happy innovative sad creative simple optimistic peaceful complicated youthful engaging
- 91. Entertain me - EngagementTools 6
- 92. engagement tools • Polls •Surveys • Sweepstakes • Coupons • User-Generated Photo, Essay, and Video Contests • Pick your Favorites • Quizzes • Trivia • Blogs • Games
- 96. PCRF Online Toolkit •New chapter orientation • Existing Chapter documentation • Public Toolkit • University Toolkit • School Toolkit • Corporate Toolkit • Other?
- 97. Our To Do…. CreativeCampaign Ideas - Monthly calls Brand Consistency Audit- Sep 15 Target Specific Groups - Sep 30 Holiday Campaign Ideas - Aug 30 Communications Strategy Input - Sep. 30
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