Internal Measures taken by AIESEC in Delhi IIT to ensure External Relevance.

1. Local Committee Meetings Conducted with Sessions on Marketing
and Social Media
Synergy Blocks like the following are conducted right after Marketing Sessions, where in members
and Managers of Exchange Departments were made to sit with that particular Functions Department
that the former needed to synergize with. After some time, the groups would rotate in a way that by
the end of the Synergy Blocks Meet, each Exchange Department would have had a discussion with a
Functions Department. For example, following are the minutes of a similar Synergy Block Meeting
with respect to Marketing :
OGX
Needs from Marketing
Social Media
Promoting Countries
Reaching Out
Needs from OGX
Capitalizing on what Marketing brings in for
OGX
Delivery
Making Strategies More effective to get as
many conversions possible
Painting the Right Picture
Poster Drives
Information Seminars and YEs
Raising Cycles
Main Campaigns in October
Expansions
Needs from Marketing
Needs from Expansions

2. Webinar on Social Media
Webinar Training
Corporate Relations
Marketing Requirements/Training
oGIP
Needs from Marketing Needs from oGIP
Country and TN Specific Promotions Specific Job Description for Proper Promotion
iGIP
Needs from Marketing
Better Feedback
Market Research
Internal Communication
Open Graph Application Development
Needs from iGIP
Given Client Satisfaction
Communication Channels to be Open
iGCDP
Needs from Marketing Needs from iGCDP
Proper Knowledge of Make and Send Videos and Case Studies
Partnerships/Coupons/Cafes etc
External Communication of EP Videos and Feedback and Research
Project Reports
BUSINESS DEVELOPMENT
Needs from Marketing Needs from BD
Partnerships
UR with untapped colleges
Corporate Seminars
Showcasing Impact
Quora/Techbrunch/News Channels