An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

1. Agile Marketing:
An Introduction
Riaz Kanani, Founder
@riazkanani
riaz@connectedpaths.co.uk

2. CHANGING LANDSCAPES

3. People

4. Access to Knowledge

5. Whether we're shopping for corn flakes, concert
tickets or a honeymoon in Paris, the Internet has
changed how we decide what to buy.

6. The Buying Process (B2B)
Source: Inflexion Point

7. Mobile Growth
Data collection moves from online world into offline
world

9. I feel more like a CIO than a CMO!
I have marketing automation, CRM, listening
platforms — I'm up to my eyeballs in technology.
Source: CMO at Forrester CIO/CMO summit
via Chiefmartec

10. Customer Experience

11. The Organisation

12. Rigidity

13. The Waterfall method
Requirements
Design
Implement
Test
Deliver

14. WHAT IS AGILE?

17. The Agile Marketing Approach

18. Measurement over opinion

20. Authenticity over posturing

21. Social Media mistakes

22. Responding to change over following
a plan

23. Many small experiments over a few
arge bets

24. Individuals and interactions over
processes and tools

25. THANK YOU.. QUESTIONS?
Riaz Kanani, Founder
@riazkanani
riaz@connectedpaths.co.uk