Agile Marketing:An Introduction                 Riaz Kanani, Founder                         @riazkanani           riaz@co...
CHANGING LANDSCAPES
People
Access to Knowledge
Whether were shopping for corn flakes, concerttickets or a honeymoon in Paris, the Internet haschanged how we decide what ...
The Buying Process (B2B)Source: Inflexion Point
Mobile GrowthData collection moves from online world into offlineworld
I feel more like a CIO than a CMO!  I have marketing automation, CRM, listeningplatforms — Im up to my eyeballs in technol...
Customer Experience
The Organisation
Rigidity
The Waterfall method    Requirements                   Design                            Implement                        ...
WHAT IS AGILE?
The Agile Marketing Approach
Measurement over opinion
Authenticity over posturing
Social Media mistakes
Responding to change over followinga plan
Many small experiments over a fewarge bets
Individuals and interactions overprocesses and tools
THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
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Agile Marketing

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An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

Published in: Business, Technology

Agile Marketing

  1. 1. Agile Marketing:An Introduction Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk
  2. 2. CHANGING LANDSCAPES
  3. 3. People
  4. 4. Access to Knowledge
  5. 5. Whether were shopping for corn flakes, concerttickets or a honeymoon in Paris, the Internet haschanged how we decide what to buy.
  6. 6. The Buying Process (B2B)Source: Inflexion Point
  7. 7. Mobile GrowthData collection moves from online world into offlineworld
  8. 8. I feel more like a CIO than a CMO! I have marketing automation, CRM, listeningplatforms — Im up to my eyeballs in technology. Source: CMO at Forrester CIO/CMO summit via Chiefmartec
  9. 9. Customer Experience
  10. 10. The Organisation
  11. 11. Rigidity
  12. 12. The Waterfall method Requirements Design Implement Test Deliver
  13. 13. WHAT IS AGILE?
  14. 14. The Agile Marketing Approach
  15. 15. Measurement over opinion
  16. 16. Authenticity over posturing
  17. 17. Social Media mistakes
  18. 18. Responding to change over followinga plan
  19. 19. Many small experiments over a fewarge bets
  20. 20. Individuals and interactions overprocesses and tools
  21. 21. THANK YOU.. QUESTIONS?Riaz Kanani, Founder@riazkananiriaz@connectedpaths.co.uk

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