Old media vs new media vs new new media ;) One2one relationships emergingDifferent world – we do not define the brands.. Lets take closer look
Imagine your average day.. ExamplesInterruptive marketing – irritation leads to tuning outWith the internet – track and push boundaries – shouting is not the only way any more is it still the best strategy
NO..Basically, marketers have lost control.Customers now assert more control over the brand and fully expect companies to participate in dialogues with them.
Today, the goal is to create relationships that benefit customers as much or more than the marketers themselves. Listen vs speak – twitter..Marketers no longer the sole voice in building brands become the ambassadors to communities that build brands alongside them.To do so, you’ll need to seek out consumer feedback. By giving audiences the chance to respond and interact you’ll build brand loyalty and be a part of the thousands of conversations taking place online.
Focus on website and encourage…*Interesting fact: Just under a third of respondents to Econsultancy’s survey (30 percent) said the development of microsites help them keep Web-site visitors informed of new product offerings and services.
This is different from targeting. targeted marketing is an essential part of any savvy marketing plan, it’s no longer enough. As customers gain more control over the brand, it’s imperative to engage them too.
Using behaviour and email marketing to improve results
Using behaviour to improve email marke4ng results Riaz Kanani @riazkanani firstname.lastname@example.org