Conversational AI is revolutionizing the way companies interact with their customers. A recent study found that nearly 61% of U.S. adults use voice assistance daily, with this number expected to continue growing in the coming years. As audiences become more and more comfortable with conversational AI and voice assistants, what does this mean for your marketing content today and tomorrow? In this talk, author and conversational AI strategist Susan Westwater will share how conversational AI can help marketing executives improve customer experience and drive revenue growth. She will also share some use cases, best practices and strategies to implement conversational AI within your marketing, sales and customer support efforts and how to leverage conversational AI to create a competitive advantage for your organization. Using real-world examples and data points, Susan will explain: + How conversational AI and voice technology is changing consumer behavior and what that means for your sales and marketing efforts. + Why you should add voice SEO to your existing SEO strategy. + Successful use cases and strategies to implement conversational AI in marketing, sales and customer support. + Insights on how to create a competitive advantage for your company with conversational AI through a measured conversational AI and voice program

1. MASTER
CLASS
Susan Westwater
CEO/AUTHOR
PRAGMATIC DIGITAL, LLC
Conversational AI for Marketers:
Elevate Your Brand and Drive
Customer Engagement
CHICAGO, IL ~ MAY 3 - 4, 2023
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest

2. Conversational AI
for Marketers
5/3/23
Elevate Your Brand and Drive Customer Engagement
Presented by Susan Westwater, Pragmatic Digital
www.pragmatic.digital

3. What is Conversational AI (CAI)?
Why should Conversational AI
matter to brands?
What can marketers do with it?
How can I get started?
Questions to
answer today

4. AI that enables human-like
interactions with machines
using natural language
What is
Conversational AI?

5. Chatbots
Social messaging bots
Voice assistants
Virtual assistants
IVR systems
Examples of CAI

6. ChatGPT is an AI chatbot
trained on vast data, but like
most LLMs, it's not perfect.
And of course, ChatGPT

7. Why should
Conversational AI
matter to brands?

8. Source: 2022 Voice Consumer Index, Vixen Labs
Voice
assistants
are used on
a daily basis

9. Source: 2022 Voice Consumer Index, Vixen Labs
All age
groups
use Voice
assistants

10. Source: 2022 Voice Consumer Index, Vixen Labs
And that usage
starts with
Voice search

11. Voice search
means your
SEO should
include long-
tail phrases

12. Voice
activities
align with the
marketing
funnel
Source: 2022 Voice Consumer Index, Vixen Labs

13. So, what can
marketers do with
Conversational AI?

14. Conversational
AI can enhance
your customer
experience

15. Hands free option
for familiar tasks
Create a brand
ambassador and
personal assistant
In-car command
control and more
Personal support
for your banking

16. Blend the
physical, digital
and out of store
experiences

17. Interactive promotion
extension
Extend the
omnichannel brand
experience
Hands-free help in
the kitchen
Magical adventures
with breakfast

18. Skip the line
and order ahead
Make it easy to
place an order and
get information Agents and account info
just an ask away

19. Clear purpose and intent
Balance of brand + utility
Creative & technical excellence
Analysis & iteration
Traffic drivers
What makes
these brand
experiences
good?

20. How to get
started with
Conversational AI

21. The information
needs of your
audience is the
same regardless
of touchpoint

22. The good news
is you’re not
starting over
from scratch

23. The Conversational AI
Maturity Model
Optimization Creation Integration
Optimize
existing content
Innovation
pilot
App
creation
Centralized
ecosystem

24. Acknowledge
and embrace
your audience’s
current mindset

25. Know your audience’s needs
Keep it simple but relevant
Don’t ignore the UX
Be consistent
Drive traffic and awareness
Considerations
for success

26. Enhances brand engagements
across platforms and channels
Provides critical intelligence
on the customer’s purpose
Humanizes the journey across
digital and physical touch points
When done right,
Conversational AI

27. Have a plan
to create and
launch the best
experience for
your brand and
audience

28. Thank you
www.pragmatic.digital

29. Questions?
www.pragmatic.digital
Susan Westwater
susan@pragmatic.digital

30. Conversational AI works by using
natural language processing (NLP) and
machine learning (ML) algorithms to
understand and respond to human
language.
How Conversational AI
works