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Engagement marketing:
Using data science to go further
72hrs of you tube video
571 new websites
100m new emails
277,000 tweets
.. created every minute
The age of context
Channel agnostic
A clear picture?
What should you think about?
What do you know?
Fast data versus slow data
Engagement scoring
Source: Miu
What we
speak about
becomes
the house
we live in
- Hafiz
› Think about the touch points with your customers
across the various channels
› Start with what you know
› Use slow data ...
Thank you
Using data science to make engagement marketing go further
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Using data science to make engagement marketing go further

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The age of context is here. Whilst content remains king, if you don't understand the what, where and how of your audience, it will fall flat.

Published in: Business
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Using data science to make engagement marketing go further

  1. 1. Engagement marketing: Using data science to go further
  2. 2. 72hrs of you tube video 571 new websites 100m new emails 277,000 tweets .. created every minute
  3. 3. The age of context
  4. 4. Channel agnostic
  5. 5. A clear picture?
  6. 6. What should you think about?
  7. 7. What do you know?
  8. 8. Fast data versus slow data
  9. 9. Engagement scoring Source: Miu
  10. 10. What we speak about becomes the house we live in - Hafiz
  11. 11. › Think about the touch points with your customers across the various channels › Start with what you know › Use slow data to better understand your customers to then tailor more messaging to more customers › Do start slow › Be careful about how your communicate Key takeaways
  12. 12. Thank you

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