Colors on Parade Presentation 2-12-2011


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This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" part of new media that we use is fundamental to its success.

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  • Social Media YouTube Video
  • “True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.”
  • Need to discuss the years events on how shifting from PPC to organic had an overall effect
  • Use alamo example and JC hart
  • Colors on Parade Presentation 2-12-2011

    1. 1. Welcome to the Social Media Seminar- It’s not just about the cars. It’s about the people who drive them.<br />
    2. 2. The<br />Heart<br />Of the Matter<br />
    3. 3. Optimize Conversion Rates<br />Acceptable Margin of Network Growth<br />Determine True Reach of Conventional Marketing<br />Determine True Reach of Online Marketing<br />Goals<br />
    4. 4. Web Follow up Forms<br />“Like” button on your website<br />“Like” button for your products and services<br />Follow us on Twitter<br />Connect on Company LinkedIn profile<br />Make Your Conversions Easier<br />
    5. 5. ROI-Return on Investment<br />ROE-Return on Engagement<br />ROI-numbers, stats, percentages, budgets<br />ROE-conversations, network growth, WOMM<br />Difference Between ROI and ROE<br />
    6. 6. Klout Score<br />
    7. 7. Automate the whole process<br />Hire Companies to do it for them<br />Consult a Social Media “Guru”<br />Forget about all other marketing<br />Rely solely on stats to drive decisions<br />Where Companies with Social Media<br />Go Wrong <br />
    8. 8. Comprehensive strategy<br />Use social media as a value add<br />Test and analyze<br />Use social media to enhance other marketing and outreach programs<br />Use stats as a guide for making decisions<br />Where Companies with Social Media<br />Succeed<br />
    9. 9. Statistics to Bank On<br />
    10. 10. Stats<br />
    11. 11. Stats via<br />
    12. 12. Transition from Conventional to Social,What are the Benefits?<br />Two way versus one way conversations<br />You become a people business<br />Conversations initiate trust<br />Lower Costs<br />Move from a single transaction to multiple transaction business model<br />
    13. 13. Maximize Your Vehicle Real Estate<br />
    14. 14. Better Ways of Tracking Print Using QR Codes and Landing Pages<br />Text Message Marketing <br />How does Conventional Still Fit?<br />
    15. 15.<br /><br /><br /><br />Can you think of ways this tool can be used for your business?<br />QR Code Generators<br />
    16. 16. The Art of Conversation<br />
    17. 17. What’s In a Handshake?<br />
    18. 18. Making Eye Contact in a Digital World<br />
    19. 19. You Can’t be an Antisocial Company in a Social World<br />
    20. 20. Identify Your Brand Advocates<br />Solid Follow up Program<br />Volunteer to Write Guest Articles of Posts<br />Video Testimonials<br />Sponsor Local Events- (car washes, food drives)<br />Get People Talking About You<br />
    21. 21. Industry Examples<br />
    22. 22. It’s not about the hits it’s about the hellos <br />It’s not about the traffic it’s about who parked<br />It’s not about the mailboxes you got into it’s about the cars you got into<br />What Really Matters<br />
    23. 23. Outbound for Brand Recognition<br />Outbound for Region Testing<br />Inbound for Metric driven decisions<br />Inbound for Community Building<br />Inbound for Solid SEO Strategy<br />Outbound vs Inbound<br />
    24. 24. List negative words associated with a dent or scratch<br />Build on positive experiences<br />Highlight People with their Cars<br />Connect To Emotions<br />
    25. 25. Use Google Wonder Wheel<br />Google Trends<br />Google Keyword search<br />Long Tail vs Short Tail<br />
    26. 26. I Hope You Enjoyed the Class!Thank you so much.<br />Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You!<br /><br />Be part of the SociusNerdius club.<br /><br />