Evaluation question 2 for media music video

1. Evaluation
Question 2
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND
ANCILLARY TEXTS?

2. At the beginning of my A2 course I came to the
decision that I wanted to intertwine and combine all
three of my media products – my video, digipack and
website – in such a way that there would be a visible
and consistent theme/house style throughout all three
of the products. This was due to my research into
similar existing media products of the same genre that
my music video is based on. To do this I knew that I
would have to keep a consistent theme running
throughout all of my products.

3. Colours
I tried to keep the products combined
by use of a similar colour scheme/house
style as my digipack has a bit more
colour than the music video and
website, however the vibrancy has
been withdrawn from the images so the
pictures are rather dull to match
throughout. Red is a stand out colour on
two of my products. We found this to be
an excellent marketing tool as red
contrasts very well with the dark brown
and black colours . I was able to try my
best to keep this colour scheme and
house style consistent throughout all
three of my products.

4. Costume
Costume was another quite important factor when looking at combining my three products
because I had to make sure that the band were kept consistent. I couldn’t have the band
wearing indie rock clothing during the music video and then neon pink and green shirts and
pants for the digipack. Therefore I had to consider careful what I wanted my artists to look like,
and we took this into mind when choosing our band, as we know that the people we picked suit
the role of an indie band very well and can dress accordingly.

5. Fonts
I feel like the MOST important way to keep a house style consistent
throughout all three products is to use the same font. I feel that this ties
all three products together and that you can therefore recognise that
they can all be linked together. The font used would become
important because as well as tying the products together well, the font
becomes sort of iconic for the band. This means that people will see
this font and think of The Secret Nothings album cover, or website, or
music video! As well as this is also shows that I was able to keep a
certain level of consistency across all three products which is what I
was going for in order to create 3, professional looking products.