Evaluation Question for for my music video coursework.

1. Evaluation Question 4
How did you use new media technologies in the construction
and research, planning and evaluation stages.
Rian Eades

2. Blogger
First of all, blogger is the most essential tool out of all the media technologies
that I had to learn to use as blogger is what I used to present my work and
show the evolution of my product over time. Blogger is very simple and easy to
use format ensured that I was able to upload pieces of my work in an organised
fashion and keep track of what I had posted. Blogger is also a great piece of
technology because it can be used to embed my work i.e. embed my music
video into a post so that people to not have to be re-directed from the page
that they are on and I find this a very useful tool because it is less hassle for
people who are viewing my blog.

3. YouTube
YouTube played a vital role in the research and planning stages of my work as well as
helping me discover issues with my products. It helped massively with my research and
planning because I was able to look at music videos of the same chosen genre and
identify connotations of this specific genre and therefore be able to implement these
into my own video. YouTube has endless content, and this means that I was able to
view an endless amount of similar products online for free meaning that I was only
enhancing my own knowledge on the genre of music that my video represents and
therefore YouTube played a large part in us being able to pick the initial concept for
our video and also the types of things we could infuse in our video.

4. YouTube
YouTube was the media technology which let us show of our work. We were
able to upload a first draft of our music video and this helped me gain crucial
feedback in order to make the necessary changes and improvements to my
video as well as showing off how well we had been able to reinforce the typical
codes and conventions of an indie music video. With this feedback taken after
people used YouTube to view our first draft of the music video, coupled with
my growing knowledge of the indie music genre, I was able to make the correct
changes to make my video look more professional.

5. Photoshop
Adobe Photoshop allowed me to create a digipack which I honestly feel is to a
high standard, and looks somewhat professional. This technology allowed me
to take photos that I had taken for the digipack and enhance them to look even
better. I was able to do this by using the wide variety of tools in Photoshop like
cropping tools, shaping tools, erasing tools (to hide unwanted things that would
hinder my product) and effects to bring out the best in the photos. Photoshop
allowed me to work in layers and I believe that this is why I was able to
organise my digipack so well rather than having a cluttered, tacky looking piece
of work.

6. Wix
Wix was the most instrumental piece of technology I used in order to create
my website. As part of my course I was required to create a website that could
sell the digipack and overall help promote the band. Wix allowed me to
integrate links to the bands Twitter and Instagram page which is a vital tool in
helping promote the band on social media.

7. iMovie
The last piece of technology that I learned to use was iMovie on the macs in school.
iMovie was the most creative piece of software that I could use as it allowed me to
actually compose the final music video. It was full of tools that let us edit each piece of
raw footage to make it suit our needs. For example, there was a colour editing tool
within the programme that allowed us to tone down the vibrant colour of the clothes
in each raw shot and almost drain the colour from everything to meet the required
‘grubby’ look we were aiming for. iMovie enabled us to also split raw footage which
was a very useful tool during production as we were able to cut sections of unwanted
footage out of the shot and use footage where and how we wanted to.