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3. ADVERTISEMENT ?
Definition:
• Advertisement is an announcement in public media to promote a
product, services, event or organization to the society which is made
in the form of audio & visual.
Social Function:
•  To persuade or convince the reader or listener to use/buy the
product/service being advertised
•  To announce a product or service to the consumer
Parts of Advertisement:
• Visual
• Logo
• Headline
• Sub-headline (more detail than the headline)
• Body (explanation which is more detail than the sub-headline)

4. Exercise 1
No Words Meaning
1. Big Besar
2. New Baru
3. Price Harga
4. Best Terbaik
5. Offer Penawaran
6. Sale Obral
7. Discount Potongan
8. Up to sampai dengan
9. 60% off 60% potongan
10. Product Produk

5. Exercise 2
GENERIC STRUCTURE ADS 1 ADS 2
Visual  
Logo  
Headline  
Sub-Headline  
Body  -

6. Exercise 3
ITEM ADS 1 ADS 2 ADS 3
Brand The Watch Co Coca-Cola Faber Castel
Goods
Watch Coke
Coloring
Pencils
Price/Sale Up to 60% off - 35% off
Time 6 Nov-31 Dec
2017
- -
Selling points/
Promoting
words
End of Year Sale
Refresh
yourself with
the original
Coca-Cola
Over 35% off