Guerrilla marketing

1. AD-O-HOLIC
BY-NEERAJ PANJWANI

3. ‘OUT OF THE BOX’
WHY THIS THEME-
• A new unconventional method of Advertising will lead to increase of sales
• It can be low cost and reduce Advertising costs.
• It can create a memorable impression on minds of people and create a large
amount of social buzz.
• It can be used by small companies and can be used to target specific
audience.

4. CASE STUDY
• ABC Ltd, a FMCG company is witnessing a decline in Sales for past two
years and wants to try new methods of marketing which are not only cost
effective but create a lasting impression on the minds of the people. It wants
to increase the profits this year at any cost.
• Devise Some “Out of the Box” Advertising Strategies for the brand.

5. CASE STUDY
• After devising the strategies now you want an Advertisement that will engage
the people physically .Devise such a strategy and describe your target
audience.
• (Such as the VW’s Piano Keys campaign,Coca Cola Share a Coke Campaign)

6. DESIGN
POSTER-

7. VIDEO
• We can include all the Unconventional Advertisements such as Coca Cola’s
share a coke campaign,VW’s paino keys campaign,the 3d campaigns.
• We can show how the sales were going down earlier and then the companies
planned these advertisements which increased the sales and there was a huge
turnaround for these advertisements.

8. SMM
• We would be posting one picture from an advertisement on the social media
and ask the people to provide a caption for it. It can be a weekly contest
• We can ask the people to upload their pic which depicts the advertisement
for any brand. The pic can include a tagline or a caption
• We can ask the people to provide a new tagline for the different brands and
choose the best one amongst them
• We can make a video showing the most creative ways of unconventional
marketing

9. THANK YOU