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www.emeraldcoastbaths.com
Full Bathroom
Remodeling
FREEin-home
consultation
850-588-8466Locally owned and operated.
Bathe in luxury
without compromising safety
Visit our Showroom at
19201 Panama City Beach Parkway
Panama City, FL 32413
•	DuraBath® SSP
Shower Bases for
bathtub-to-shower
conversion
•	Shower Seats
•	Grab Bars
•	Wall Surround
Systems to
compliment your
new shower base
Convert your traditional bathtub or
shower into a Re-Bath®
Safety Bath.
Upgrade the look and safety of your bathroom.
Tub to Shower
Conversion
600
$
OFF
Not redeemable for cash. Not valid with any other offers. Valid only at the time
of appointment. Expires 8/31/13. Additional terms and conditions may apply.
See consultant for details.
Walk In Tub
Remodel
or 1000
$
OFF
Low Threshold
Shower Bases Call for details!
COMING SOON!
Time to update
your bathroom?
•	 Bathtub to shower conversions
•	 Walk In safety bathtubs
•	 Bathtub and shower bases
•	 Bathroom flooring systems
•	 Wall surrounds systems,
wainscoting & custom tile
•	 Vanity tops, cabinets and mirrors
High quality full bathroom remodeling,
in as little as a few days,
without disrupting life at home.
Visit our Showroom
1522 Old Country Road
Plainview, NY 11803
FREEin-home
estimates
866-854-1190
Nassau Lic # H0304320000 Suffolk Lic # 45412-H New York City LIC # 1303677
www.plainviewbathroomremodeling.com
Locally owned and operated.
See reverse side for special discount!
500OFF
your bathroom remodel
Not redeemable for cash. Not valid with any other offers. Valid only at the
time of appointment. Expires 8/30/13. Additional terms and conditions may
apply. See consultant for details.
$
Nassau Lic # H0304320000 Suffolk Lic # 45412-H New York City LIC # 1303677
BEFORE & AFTER
The largest selection of colors
and styles from factory-trained,
professional installers.
All from America’s most trusted name
in full bathroom remodeling: Re-Bath®
.
Call Today
and Save!
5
Complete Kitchen and Bathroom Remodeling
•	 Tub to Shower Conversions
•	 Walk-In Bathtubs
•	 Bathtub Liners & Replacements
•	 Shower Base Liners & Replacements
•	 Wall Surrounds & Wainscotting
•	 Shower Doors
-  fixtures
-  vanity cabinets & tops
-  flooring
-  toilets
-  pedestal sinks
-  accessories
3810 10th St. | Great Bend, KS 67530
Independently Owned & Operated
Visit our design center TODAY!
kitchenremodelgreatbend.com
Experience our Unique
Remodeling System
Design
Your own personal designer and see
AMAZING 3D color plans of your project
Product Selection
Choose your door style, countertops, backsplash
and flooring and more at our Design Center
Installation
No need to be torn up for weeks -
One contractor accountability
bathroomremodelinggreatbend.com
Complete Bathroom
Remodeling
620.792.2709
High quality bathroom remodeling, in as little
as a few days, without disrupting life at home.
The largest selection of colors and styles from
factory-trained, professional installers.
All from America’s most trusted name
in full bathroom remodeling: Re-Bath®
.
•	 Bathtub and shower bases and replacements
•	 Bathtub to shower conversions
•	 Wall surrounds and wainscoting
•	 Vanity tops, cabinets and mirrors
•	 Walk In safety bathtubs
•	 Flooring systems
FREEin-home
estimates
404.428.9167www.rebathatlanta.com
Independently Owned and Operated
Licensed, Bonded & Insured
Visit our showroom
620 West Crossville Rd.
Suite 200
Roswell, GA 30075
www.rebathatlanta.com Not redeemable for cash. Not valid with any other offers. Valid only at
the time of appointment.
Expires 6/30/13. Additional terms and conditions may apply. See
consultant for details.
$
500offbathroom remodel
0%
DOWN 0%12 months
same as cash
00
plus
FREEin-home
estimates
404.428.9167
PUBLIC RELATIONS
Public Relations
1. Public Relations vs. Advertising
2. Press Releases
3. Social Media Uses
PUBLIC RELATIONS
Public Relations vs. Advertising
Public Relations is a field concerned with creating good will and keeping a company/product /person in front of
the public and top of mind with the media
Advertising is paid for with the intent to persuade or remind an audience about a product/service/company with
the intent of making a sale.
PUBLIC RELATIONS ADVERTISING
Free Coverage
Free publicity from news conferences to
press releases, focus on free media exposure
Paid Space
You pay for ad space;
you know when ad will air or be published
No Control
You have no control over how the media presents
your information, if they decide to use your info at all
Creative Control
Since you’re paying for the space, you have
creative control on what goes into that ad
Unpredicted Shelf Life
You have no control over how the media presents
your information, if they decide to use your info at all
Controlled Shelf Life
Since you’re paying for the space, you have
creative control on what goes into that ad
No Pressure/No Sell
Content written by a third-party is viewed
as information only, no sales gimmicks
Sales Promotion
Consumers know when they’re reading an
advertisement and trying to be sold something
Nose for News
You have to have a nose for news and generate
buzz through that news to engage consumer
Creativity
You get to exercise your creativity in creating
new ad campaigns and materials
Unlimited Contacts
Interact with the media and develop a relationship
with them; your contact is not limited to designers
Limited Contacts
Contact is limited to advertising account
representatives or designers
General Readers
You have no control over which publications will
choose to run your story/article
Target Audience
You pick which publication you want your
paid advertisement to run in
Pat On The Back
If you sponsor/participate in event, you will
receive better response as a press release
Ego Booster
It is not received well, to have a paid
advertisement promoting your good deeds
PUBLIC RELATIONS
Examples of Public Relations and Advertising
Press Release
AFTER
509-590-1971Spokane, Washington – New Showroom Coming Soon!
BEFORE
Relax,
Refresh,
Renew!
Offering Full
Bathroom
Remodeling
• Walk In Tubs
• Tub-To-Shower Conversions
• Durabath®
SSP Tub & Shower Bases
with Lifetime Warranty
• Replacement Bathtubs
• Variety of Styles & Colors
Re-Bath®
of Spokane
www.rebathnw.comLocally owned and operated
SAVE
$600Off Your Bathroom RemodelEXPIRES 12/31/2012
Not valid with any other coupons.Must be used at the time of in-home consultation.Some restrictions apply. See consultant for details.
CALL
TODAY!
Paid Advertisement
PUBLIC RELATIONS
Press Release
A Press Release is a written statement to the media. It can announce a range of news items, including scheduled
events, personnel promotions, awards, new products and services, sales accomplishments, etc. It can also be
used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press
release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use.
1. Write the headline. It should be brief, clear and to the point: an ultra-compact version of the
correspondence key point.
• News release headlines should have a “grabber” to attract readers.
• Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines
are present-tense and exclude “a” and “the” as well as forms of the verb “to be” in certain contexts.
• The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words
appear in lower-case letters. Do not capitalize every word.
2. Write the press release body copy. The press release should be written as you want it to appear in a news
story.
• Start with the date and city in which the press release is originated.
• The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then
expand upon the lead.
• The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and
over use of fancy language and jargon.
• A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate
it.
• Deal with actual facts - events, products, services, people, targets, goals, plans, projects. Try to provide maximum use
of concrete facts.
3. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points
below if pertinent.	
• What is the actual news?
• Why this is news.
• The people, products, items, dates and other things related with the news.
• The purpose behind the news.
• Your company - the source of this news.
• Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the
summary or introduction of the news > event or achievements > product > people > again the concluding summary >
the company.
• The length of a press release should be no more than one page.
Guidelines to Writing an Effective Press Release
PUBLIC RELATIONS
Guidelines to Writing an Effective Press Release..continued
4. Include information about the company.
• The title for this section should be - About Re-Bath.
• After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must describe your
company, its core business and the business policy.
• At the end of this section, point to your website.
5. Tie it together. Provide some extra information links that support your press release.
6. Add contact information. If your press release is really newsworthy, journalists would surely like more
information or would like to interview key people associated with it.
• Provide the details of your media/PR department in the “Contact” section. If you do not have dedicated team for this
function, you must appoint somebody who will act as a link between the media and your people.
• The contact details must be limited and specific only to the current press release. The contact details must include:
- The Company’s Official Name
- Media Department’s official Name and Contact Person
- Office Address
- Telephone and fax Numbers with proper country/city codes and extension numbers
- Mobile Phone Number (optional)
- E-mail Addresses
- Web site Address
7. Signal the end of the press release with three # symbols, centered directly underneath the last line of the
release. This is a journalistic standard.
PUBLIC RELATIONS
Samples of Press Release
Nine Re-Bath® franchises make Qualified Remodeler 2012 Top 500 list
Nine Re-Bath® franchises were named among the nation’s largest revenue-generating remodeling companies by an industry magazine
this month. The bathroom remodeling franchises were ranked based on the individual companies’ audited financial performance among
remodeler companies nationally.
The Re-Bath® franchisees that made the Qualified Remodeler Top 500 are Re-Bath of Pembroke, Mass., owned by Jennifer Bylo; Re-
Bath® of Utah and Re-Bath® of Colorado, both owned by Michael Allen and Jim Fitlow; Re-Bath® of Illinois, owned by Steve Zarndt;
Re-Bath® of Central Arkansas, owned by Adam Priest; Kentuckiana Re-Bath®, owned by David Duke; Re-Bath® of Meridian, ID, owned
by Spencer Shaw and Evan Wyke; Capital Re-Bath®, owned by Jerome Mullin; and Re-Bath® of Kennewick, WA, owned by Carl Bays and
Josh Neathery.
Qualified Remodeler is a remodeling industry trade magazine, and its Top 500 list is the longest running ranking list in the industry. To view
the complete list of Top 500 companies, visit http://www.forresidentialpros.com.
Re-Bath, LLC, based in Tempe, Ariz., is America’s largest bathroom remodeler. Re-Bath® makes remodeling a bathroom easy, convenient
and affordable with its line of replacement bathtubs, walk-in bathtubs, bathtub to shower conversions, bathroom vanities, bathroom flooring
and more, all with professional installation by factory-trained installers. Founded in 1979, Re-Bath® has over 200 franchise locations
nationwide. For more information regarding Re-Bath®, visit www.rebath.com.
# # #	
For more information, please contact Re-Bath® Marketing Communications Coordinator Lindsey Larson at llarson@rebath.com or (480)
844-1575 Ext. 129.
PUBLIC RELATIONS
Bathroom Remodeling Tips from Re-Bath®
As the leaves begin to change color this fall, it’s time to remodel that old bathroom before the hubbub of the upcoming holiday season.
Re-Bath®, America’s largest bathroom remodeler, has remodeled millions of bathrooms, and has some tips of how to make your project a
success.
Consider your budget
Keep a realistic budget in mind when starting your remodeling project, and work around it. A great way to save money – sometimes up
to 90% – is by resurfacing, rather than replacing, items like your bathtub, showers or walls. You won’t have to sacrifice looks or quality.
Re-Bath® invented the bathtub liner in the 1970s. Today, the Re-Bath® DuraBath® SSP™ is a beautiful, easy-to-clean and durable option
for refinishing your shower or bathtub. Its high-gloss finish will not dent, rust, peel, crack or fade, and is warm to the touch for a more
comfortable bathing experience. Re-Bath® can even convert your bathtub to a shower at a fraction of the cost of replacing it.
Plan and design
Don’t begin your remodeling job without a plan and design in mind. Ask yourself what kind of bathroom setting you want. Classic, modern
or elegant, design your bathroom to meet your style and family needs. Sometimes it’s hard to imagine what your finished bathroom will
look like, but there is a free online tool that can help! Head over to www.rebath.com and use the interactive bathroom design tool to design
your dream bathroom at a budget you can afford. Or, visit a showroom to see products in person. Re-Bath® has the country’s largest
network of bathroom remodeling showrooms, so there is likely one near you. Call 1-800-BATHTUB to find a location today.
Be honest about your do-it-yourself skill level
Bathroom remodeling is not an easy job. If you’re not experienced with remodeling work, you could make costly and unsafe installation
errors, and your family won’t be able to use your bathroom while it’s under construction for weeks. Forget the hassle; the professionals at
Re-Bath® can finish some bathroom remodeling jobs in just one day. Call them for a free, in-home consultation to discuss your project.
Go green and lower utility bills
When you’re remodeling, consider lowering your utility bills and helping Mother Nature at the same time! A toilet uses more water than
any other appliance in your home. The average person flushes 20 gallons of drinking water each day. Talk to your local Re-Bath® installer
about stylish, eco-friendly toilets and faucets that use less water at a great price.
Add beauty and protection with wall coverings
A simple and relatively inexpensive way to add personality to your bathroom without tearing out walls is with wall surroundings. These
come in a variety of colors and patterns to perfectly match the rest of your bathroom, and add protection against moisture. Re-Bath® has
one of the largest selections of wall surrounds and wainscoting, all made with the same state-of-the-art DuraBath® SSP™ technology they
use in their showers and bathtubs – not the acrylic materials used by other remodeling companies. Re-Bath’s wall surrounds are easy to
clean and prevent mold and mildew, and, best of all, come with a manufacturer’s limited lifetime warranty against product defects.
Make your bathroom bigger – or smaller
If your bathroom is too small, use light or cream colors, add lighting to make it appear larger, and include a dimmer to set the mood. (Many
people underestimate the importance of lighting in bathrooms; the right lighting can make a world of difference in the appearance and feel
of the room.) A large mirror would also help make a cramped bathroom feel more spacey. Talk to an experienced Re-Bath® remodeler
about these lighting and color options, or visit a showroom for ideas.
Some homes have the opposite problem: too much space! That could be a blessing in disguise, as it is a great opportunity to get creative.
Add in bathroom vanities, cabinets, furniture or vanity sinks. Re-Bath® has a full line of vanities that would be a perfect fit for your home.
Talk to your local Re-Bath® professionals for ideas.
Make your bathtub or shower a spa, and keep safety in mind
There are a world of bathtub and shower options out there that can improve your mood, health and state-of-mind. Had a long day at work?
Come home to a soothing whirlpool or air bathtub to massage away stiff muscles, aches and pains. It’s more affordable than you might
think, and Re-Bath’s line can fit in the space of your existing bathtub.
If you need a bathtub that is safe and convenient, the Re-Bath® line of walk-in bathtubs is what you’re looking for, especially as you get
older. With amenities like an ADA compliant seat and multiple grab bars, Re-Bath’s walk-in bathtubs provide a safe, comfortable alternative
to traditional bathtubs. The swing door allows for easy access for individuals while the available jetted system provides relief from arthritic
pain and muscle aches.
These ideas should get you started in creating your dream bathroom this fall. Don’t go into a remodeling project alone! Talk to a
professional who can help you from start to finish, design to installation, like your local Re-Bath® team. Reach out to them for a free, in
home consultation at www.rebath.com or 1-800-BATHTUB.
# # #
For additional information regarding this subject, please contact Re-Bath® Marketing Communications Coordinator Lindsey Larson at
llarson@rebath.com or (480) 844-1575 Ext. 129.
Samples of Press Release..continued
PUBLIC RELATIONS
Social Media
Social Media includes web- and mobile-based technologies which are used to turn communication into
interactive dialogue among organizations, communities, and individuals
LinkedIn > The Office
• Business networking
• Personal and business profiles
• Ability to create groups, ask questions, build content
How Re-Bath® uses it
• List products and services
Facebook > The Bar-B-Que
• Connect with friends
• Create and join groups
• Share links, pictures, videos
• Personal profiles and business pages
• Can be shared on mobile devices
How Re-Bath® uses it
• Post articles/tips/product information regarding Re-Bath® and
Re-Bath® products and general bathroom maintenance/products
Twitter > The Bar
• Communicate through short messages of 140 characters or less
• Post what you are doing
• Used extensively through mobile devices
• Create conversations through #hashtags
How Re-Bath® uses it
• Post articles/tips/product information regarding Re-Bath® and
Re-Bath® products and general bathroom maintenance/products
YouTube > Video
• Video sharing site
• Create video channels and contests
How Re-Bath® uses it
• Post videos/commercials in reference to Re-Bath® and Re-Bath® products
PUBLIC RELATIONS
Social Media...continued
Pinterest > Photos
• Pinboard-style photograph sharing for inspiration
• Create and manage theme-based image collections
• Able to “re-pin” images
How Re-Bath® uses it
• Pinned photos of Re-Bath® vignettes
• Re-pin photos of bathrooms and bathroom products
WordPress > Blogs
• Regular commentary, descriptions of events
• Online diary for your community or business
• Helps others find your site
How Re-Bath® uses it
• Re-Bath, LLC currently doesn’t have an account yet
Flickr > Pictures
• Photograph sharing
How Re-Bath® uses it
• Re-Bath, LLC currently doesn’t have an account yet
Re-Bath, LLC partners with Holdeman Elementary School for School Supply Drive
Re-Bath, LLC is proud to announce that it has partnered with Holdeman Elementary School of Tempe,
Ariz. for a School Supply Drive for grades K through 5. Re-Bath® employees gathered three boxes full of
school supplies over the last month ranging from crayons, markers, colored pencils, folders, construction
paper, computer paper, glue sticks, pencils and erasers to socks and T-shirts for the grade school.
The School Supply Drive was an opportunity for Re-Bath® employees to help fill the void of school
supplies that often run short before the school year ends as well as provide supplies for summer classes
and programs.
“I am extremely proud of the Re-Bath® family for stepping up and providing these school supplies for
Holdeman Elementary School. It’s a true testament of its pride and loyalty for this community,” states
Mark Dawson, president and CEO of Re-Bath, LLC.
If you would like to partner with Holdeman Elementary School or learn how you can help, contact
MeShell Wilson at 480-966-9934 Ext. 6090.
About Re-Bath®
Re-Bath, LLC, based in Tempe, Ariz., is America’s largest bathroom remodeler. Re-Bath® makes
remodeling a bathroom easy, convenient and affordable with its line of replacement bathtubs,
walk-in bathtubs, bathtub to shower conversions, bathroom vanities, bathroom flooring and
more, all with professional installation by factory-trained installers. Founded in 1979, Re-Bath®
has over 200 franchise locations worldwide. For more information regarding Re-Bath®, visit
www.rebath.com or call 1-800-BATHTUB.
# # #
For additional information regarding this subject, please contact Re-Bath® Marketing
Communications Coordinator Lindsey Larson at llarson@rebath.com or (480) 754-8946.
Like us on Facebook: www.facebook.com/officialrebath
Follow us on Twitter: www.twitter.com/officialrebath
Seven tips to a better bathroom with Re-Bath®
October is National Kitchen and Bath Month; celebrate by improving your bathroom. As the leaves begin
to change color this fall, it’s time to remodel that old bathroom before the hubbub of the upcoming
holiday season. Re-Bath®, America’s largest bathroom remodeler, has remodeled millions of bathrooms,
and has some tips of how to make your project a success.
Consider your budget Keep a realistic budget in mind when starting your remodeling project, and work
around it. A great way to save money – sometimes up to 90% – is by resurfacing, rather than replacing,
items like your bathtub, showers or walls. You won’t have to sacrifice looks or quality. Re-Bath®
invented the bathtub liner in the 1970s.
Today, the Re-Bath® DuraBath® SSP™ is a beautiful, easy-to-clean and durable option for refinishing
your shower or bathtub. Its high-gloss finish will not dent, rust, peel, crack or fade, and is warm to the
touch for a more comfortable bathing experience. Re-Bath® can even convert your bathtub to a shower
at a fraction of the cost of replacing it.
Plan and design
Don’t begin your remodeling job without a plan and design in mind. Ask yourself what kind of bathroom
setting you want. Classic, modern or elegant, design your bathroom to meet your style and family
needs. Sometimes it’s hard to imagine what your finished bathroom will look like, but there is a free
online tool that can help! Head over to www.rebath.com and use the interactive bathroom design tool
to design your dream bathroom at a budget you can afford. Or, visit a showroom to see products in
person. Re-Bath® has the country’s largest network of bathroom remodeling showrooms, so there is
likely one near you. Call 1-800-BATHTUB to find a location today. Be honest about your do-it-yourself
skill level
Bathroom remodeling is not an easy job.
If you’re not experienced with remodeling work, you could make costly and unsafe installation errors,
and your family won’t be able to use your bathroom while it’s under construction for weeks. Forget the
hassle; the professionals at Re-Bath® can finish some bathroom remodeling jobs in just one day. Call
them for a free, in-home consultation to discuss your project.
Go green and lower utility bills When you’re remodeling, consider lowering your utility bills and helping
Mother Nature at the same time! A toilet uses more water than any other appliance in your home. The
average person flushes 20 gallons of drinking water each day. Talk to your local Re-Bath® installer about
stylish, eco-friendly toilets and faucets that use less water at a great price.
Add beauty and protection with wall coverings
A simple and relatively inexpensive way to add personality to your bathroom without tearing out walls is
with wall surroundings. These come in a variety of colors and patterns to perfectly match the rest of
your bathroom, and add protection against moisture. Re-Bath® has one of the largest selections of wall
surrounds and wainscoting, all made with the same state-of-the-art DuraBath® SSP™ technology they
use in their showers and bathtubs – not the acrylic materials used by other remodeling companies. Re-
Bath’s wall surrounds are easy to clean and prevent mold and mildew, and, best of all, come with a
manufacturer’s limited lifetime warranty against product defects.
Make your bathroom bigger – or smaller
If your bathroom is too small, use light or cream colors, add lighting to make it appear larger, and
include a dimmer to set the mood. (Many people underestimate the importance of lighting in
bathrooms; the right lighting can make a world of difference in the appearance and feel of the room.) A
large mirror would also help make a cramped bathroom feel more spacey. Talk to an experienced Re-
Bath® remodeler about these lighting and color options, or visit a showroom for ideas. Some homes
have the opposite problem: too much space! That could be a blessing in disguise, as it is a great
opportunity to get creative. Add in bathroom vanities, cabinets, furniture or vanity sinks. Re-Bath® has a
full line of vanities that would be a perfect fit for your home. Talk to your local Re-Bath® professionals
for ideas.
Make your bathtub or shower a spa, and keep safety in mind
There are a world of bathtub and shower options out there that can improve your mood, health and
state-of-mind. Had a long day at work? Come home to a soothing whirlpool or air bathtub to massage
away stiff muscles, aches and pains. It's more affordable than you might think, and Re-Bath’s line can fit
in the space of your existing bathtub. If you need a bathtub that is safe and convenient, the Re-Bath®
line of walk-in bathtubs is what you're looking for, especially as you get older. With amenities like an
ADA compliant seat and multiple grab bars, Re-Bath’s walk-in bathtubs provide a safe, comfortable
alternative to traditional bathtubs. The swing door allows for easy access for individuals while the
available jetted system provides relief from arthritic pain and muscle aches.
These ideas should get you started in creating your dream bathroom this fall. Don’t go into a remodeling
project alone! Talk to a professional who can help you from start to finish, design to installation, like
your local Re-Bath® team. Reach out to them for a free, in home consultation at www.rebath.com or 1-
800-BATHTUB. # # # For additional information regarding this subject, please contact Re-Bath®
Marketing Communications Coordinator Lindsey Larson at llarson@rebath.com or (480) 844-1575 Ext.
129.
Re-Bath® of San Antonio generates $1 Million in Sales
Congratulations to Jason Hicks and David Driskill and the Re-Bath® of San Antonio, Texas
team for generating sales of $1 million for the month of March.
The milestone figure, which encompassed [number of jobs] remodeling projects, was achieved
during the month of March by a sales team of [number of sales team]. The team consists of
[sales team members].
Owners Jason Hicks and David Driskill, attribute the high sales figure to the dedication and
learning of the Re-Bath® Sales System. All sales team members possess the knowledge and
apply it to every sales call and in-home sales consultation, resulting in record high closing ratios
as well.
[Quote from Jason or David]
Re-Bath®, LlC President and CEO Mark Dawson praises Re-Bath® of San Antonio for reaching
such a milestone sales figure. “Re-Bath® of San Antonio is a great example of what can be
accomplished by implementing the Re-Bath® Sales System into your daily operations. We are
very excited and proud of Jason and David’s team for reaching this milestone and wish the best
for continued strong sales performance.”
Pictured above, L to R: Jason Hicks,
If you have a success story feel free to send it to llarson@rebath.com.

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ReBath portfolio

  • 1. www.emeraldcoastbaths.com Full Bathroom Remodeling FREEin-home consultation 850-588-8466Locally owned and operated. Bathe in luxury without compromising safety Visit our Showroom at 19201 Panama City Beach Parkway Panama City, FL 32413 • DuraBath® SSP Shower Bases for bathtub-to-shower conversion • Shower Seats • Grab Bars • Wall Surround Systems to compliment your new shower base Convert your traditional bathtub or shower into a Re-Bath® Safety Bath. Upgrade the look and safety of your bathroom. Tub to Shower Conversion 600 $ OFF Not redeemable for cash. Not valid with any other offers. Valid only at the time of appointment. Expires 8/31/13. Additional terms and conditions may apply. See consultant for details. Walk In Tub Remodel or 1000 $ OFF Low Threshold Shower Bases Call for details! COMING SOON!
  • 2. Time to update your bathroom? • Bathtub to shower conversions • Walk In safety bathtubs • Bathtub and shower bases • Bathroom flooring systems • Wall surrounds systems, wainscoting & custom tile • Vanity tops, cabinets and mirrors High quality full bathroom remodeling, in as little as a few days, without disrupting life at home. Visit our Showroom 1522 Old Country Road Plainview, NY 11803 FREEin-home estimates 866-854-1190 Nassau Lic # H0304320000 Suffolk Lic # 45412-H New York City LIC # 1303677 www.plainviewbathroomremodeling.com Locally owned and operated. See reverse side for special discount!
  • 3. 500OFF your bathroom remodel Not redeemable for cash. Not valid with any other offers. Valid only at the time of appointment. Expires 8/30/13. Additional terms and conditions may apply. See consultant for details. $ Nassau Lic # H0304320000 Suffolk Lic # 45412-H New York City LIC # 1303677 BEFORE & AFTER The largest selection of colors and styles from factory-trained, professional installers. All from America’s most trusted name in full bathroom remodeling: Re-Bath® . Call Today and Save!
  • 4. 5 Complete Kitchen and Bathroom Remodeling • Tub to Shower Conversions • Walk-In Bathtubs • Bathtub Liners & Replacements • Shower Base Liners & Replacements • Wall Surrounds & Wainscotting • Shower Doors - fixtures - vanity cabinets & tops - flooring - toilets - pedestal sinks - accessories 3810 10th St. | Great Bend, KS 67530 Independently Owned & Operated Visit our design center TODAY! kitchenremodelgreatbend.com Experience our Unique Remodeling System Design Your own personal designer and see AMAZING 3D color plans of your project Product Selection Choose your door style, countertops, backsplash and flooring and more at our Design Center Installation No need to be torn up for weeks - One contractor accountability bathroomremodelinggreatbend.com Complete Bathroom Remodeling 620.792.2709
  • 5. High quality bathroom remodeling, in as little as a few days, without disrupting life at home. The largest selection of colors and styles from factory-trained, professional installers. All from America’s most trusted name in full bathroom remodeling: Re-Bath® . • Bathtub and shower bases and replacements • Bathtub to shower conversions • Wall surrounds and wainscoting • Vanity tops, cabinets and mirrors • Walk In safety bathtubs • Flooring systems FREEin-home estimates 404.428.9167www.rebathatlanta.com
  • 6. Independently Owned and Operated Licensed, Bonded & Insured Visit our showroom 620 West Crossville Rd. Suite 200 Roswell, GA 30075 www.rebathatlanta.com Not redeemable for cash. Not valid with any other offers. Valid only at the time of appointment. Expires 6/30/13. Additional terms and conditions may apply. See consultant for details. $ 500offbathroom remodel 0% DOWN 0%12 months same as cash 00 plus FREEin-home estimates 404.428.9167
  • 7.
  • 8. PUBLIC RELATIONS Public Relations 1. Public Relations vs. Advertising 2. Press Releases 3. Social Media Uses
  • 9. PUBLIC RELATIONS Public Relations vs. Advertising Public Relations is a field concerned with creating good will and keeping a company/product /person in front of the public and top of mind with the media Advertising is paid for with the intent to persuade or remind an audience about a product/service/company with the intent of making a sale. PUBLIC RELATIONS ADVERTISING Free Coverage Free publicity from news conferences to press releases, focus on free media exposure Paid Space You pay for ad space; you know when ad will air or be published No Control You have no control over how the media presents your information, if they decide to use your info at all Creative Control Since you’re paying for the space, you have creative control on what goes into that ad Unpredicted Shelf Life You have no control over how the media presents your information, if they decide to use your info at all Controlled Shelf Life Since you’re paying for the space, you have creative control on what goes into that ad No Pressure/No Sell Content written by a third-party is viewed as information only, no sales gimmicks Sales Promotion Consumers know when they’re reading an advertisement and trying to be sold something Nose for News You have to have a nose for news and generate buzz through that news to engage consumer Creativity You get to exercise your creativity in creating new ad campaigns and materials Unlimited Contacts Interact with the media and develop a relationship with them; your contact is not limited to designers Limited Contacts Contact is limited to advertising account representatives or designers General Readers You have no control over which publications will choose to run your story/article Target Audience You pick which publication you want your paid advertisement to run in Pat On The Back If you sponsor/participate in event, you will receive better response as a press release Ego Booster It is not received well, to have a paid advertisement promoting your good deeds
  • 10. PUBLIC RELATIONS Examples of Public Relations and Advertising Press Release AFTER 509-590-1971Spokane, Washington – New Showroom Coming Soon! BEFORE Relax, Refresh, Renew! Offering Full Bathroom Remodeling • Walk In Tubs • Tub-To-Shower Conversions • Durabath® SSP Tub & Shower Bases with Lifetime Warranty • Replacement Bathtubs • Variety of Styles & Colors Re-Bath® of Spokane www.rebathnw.comLocally owned and operated SAVE $600Off Your Bathroom RemodelEXPIRES 12/31/2012 Not valid with any other coupons.Must be used at the time of in-home consultation.Some restrictions apply. See consultant for details. CALL TODAY! Paid Advertisement
  • 11. PUBLIC RELATIONS Press Release A Press Release is a written statement to the media. It can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. It can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use. 1. Write the headline. It should be brief, clear and to the point: an ultra-compact version of the correspondence key point. • News release headlines should have a “grabber” to attract readers. • Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines are present-tense and exclude “a” and “the” as well as forms of the verb “to be” in certain contexts. • The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word. 2. Write the press release body copy. The press release should be written as you want it to appear in a news story. • Start with the date and city in which the press release is originated. • The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then expand upon the lead. • The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of fancy language and jargon. • A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. • Deal with actual facts - events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. 3. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent. • What is the actual news? • Why this is news. • The people, products, items, dates and other things related with the news. • The purpose behind the news. • Your company - the source of this news. • Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company. • The length of a press release should be no more than one page. Guidelines to Writing an Effective Press Release
  • 12. PUBLIC RELATIONS Guidelines to Writing an Effective Press Release..continued 4. Include information about the company. • The title for this section should be - About Re-Bath. • After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must describe your company, its core business and the business policy. • At the end of this section, point to your website. 5. Tie it together. Provide some extra information links that support your press release. 6. Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. • Provide the details of your media/PR department in the “Contact” section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people. • The contact details must be limited and specific only to the current press release. The contact details must include: - The Company’s Official Name - Media Department’s official Name and Contact Person - Office Address - Telephone and fax Numbers with proper country/city codes and extension numbers - Mobile Phone Number (optional) - E-mail Addresses - Web site Address 7. Signal the end of the press release with three # symbols, centered directly underneath the last line of the release. This is a journalistic standard.
  • 13. PUBLIC RELATIONS Samples of Press Release Nine Re-Bath® franchises make Qualified Remodeler 2012 Top 500 list Nine Re-Bath® franchises were named among the nation’s largest revenue-generating remodeling companies by an industry magazine this month. The bathroom remodeling franchises were ranked based on the individual companies’ audited financial performance among remodeler companies nationally. The Re-Bath® franchisees that made the Qualified Remodeler Top 500 are Re-Bath of Pembroke, Mass., owned by Jennifer Bylo; Re- Bath® of Utah and Re-Bath® of Colorado, both owned by Michael Allen and Jim Fitlow; Re-Bath® of Illinois, owned by Steve Zarndt; Re-Bath® of Central Arkansas, owned by Adam Priest; Kentuckiana Re-Bath®, owned by David Duke; Re-Bath® of Meridian, ID, owned by Spencer Shaw and Evan Wyke; Capital Re-Bath®, owned by Jerome Mullin; and Re-Bath® of Kennewick, WA, owned by Carl Bays and Josh Neathery. Qualified Remodeler is a remodeling industry trade magazine, and its Top 500 list is the longest running ranking list in the industry. To view the complete list of Top 500 companies, visit http://www.forresidentialpros.com. Re-Bath, LLC, based in Tempe, Ariz., is America’s largest bathroom remodeler. Re-Bath® makes remodeling a bathroom easy, convenient and affordable with its line of replacement bathtubs, walk-in bathtubs, bathtub to shower conversions, bathroom vanities, bathroom flooring and more, all with professional installation by factory-trained installers. Founded in 1979, Re-Bath® has over 200 franchise locations nationwide. For more information regarding Re-Bath®, visit www.rebath.com. # # # For more information, please contact Re-Bath® Marketing Communications Coordinator Lindsey Larson at llarson@rebath.com or (480) 844-1575 Ext. 129.
  • 14. PUBLIC RELATIONS Bathroom Remodeling Tips from Re-Bath® As the leaves begin to change color this fall, it’s time to remodel that old bathroom before the hubbub of the upcoming holiday season. Re-Bath®, America’s largest bathroom remodeler, has remodeled millions of bathrooms, and has some tips of how to make your project a success. Consider your budget Keep a realistic budget in mind when starting your remodeling project, and work around it. A great way to save money – sometimes up to 90% – is by resurfacing, rather than replacing, items like your bathtub, showers or walls. You won’t have to sacrifice looks or quality. Re-Bath® invented the bathtub liner in the 1970s. Today, the Re-Bath® DuraBath® SSP™ is a beautiful, easy-to-clean and durable option for refinishing your shower or bathtub. Its high-gloss finish will not dent, rust, peel, crack or fade, and is warm to the touch for a more comfortable bathing experience. Re-Bath® can even convert your bathtub to a shower at a fraction of the cost of replacing it. Plan and design Don’t begin your remodeling job without a plan and design in mind. Ask yourself what kind of bathroom setting you want. Classic, modern or elegant, design your bathroom to meet your style and family needs. Sometimes it’s hard to imagine what your finished bathroom will look like, but there is a free online tool that can help! Head over to www.rebath.com and use the interactive bathroom design tool to design your dream bathroom at a budget you can afford. Or, visit a showroom to see products in person. Re-Bath® has the country’s largest network of bathroom remodeling showrooms, so there is likely one near you. Call 1-800-BATHTUB to find a location today. Be honest about your do-it-yourself skill level Bathroom remodeling is not an easy job. If you’re not experienced with remodeling work, you could make costly and unsafe installation errors, and your family won’t be able to use your bathroom while it’s under construction for weeks. Forget the hassle; the professionals at Re-Bath® can finish some bathroom remodeling jobs in just one day. Call them for a free, in-home consultation to discuss your project. Go green and lower utility bills When you’re remodeling, consider lowering your utility bills and helping Mother Nature at the same time! A toilet uses more water than any other appliance in your home. The average person flushes 20 gallons of drinking water each day. Talk to your local Re-Bath® installer about stylish, eco-friendly toilets and faucets that use less water at a great price. Add beauty and protection with wall coverings A simple and relatively inexpensive way to add personality to your bathroom without tearing out walls is with wall surroundings. These come in a variety of colors and patterns to perfectly match the rest of your bathroom, and add protection against moisture. Re-Bath® has one of the largest selections of wall surrounds and wainscoting, all made with the same state-of-the-art DuraBath® SSP™ technology they use in their showers and bathtubs – not the acrylic materials used by other remodeling companies. Re-Bath’s wall surrounds are easy to clean and prevent mold and mildew, and, best of all, come with a manufacturer’s limited lifetime warranty against product defects. Make your bathroom bigger – or smaller If your bathroom is too small, use light or cream colors, add lighting to make it appear larger, and include a dimmer to set the mood. (Many people underestimate the importance of lighting in bathrooms; the right lighting can make a world of difference in the appearance and feel of the room.) A large mirror would also help make a cramped bathroom feel more spacey. Talk to an experienced Re-Bath® remodeler about these lighting and color options, or visit a showroom for ideas. Some homes have the opposite problem: too much space! That could be a blessing in disguise, as it is a great opportunity to get creative. Add in bathroom vanities, cabinets, furniture or vanity sinks. Re-Bath® has a full line of vanities that would be a perfect fit for your home. Talk to your local Re-Bath® professionals for ideas. Make your bathtub or shower a spa, and keep safety in mind There are a world of bathtub and shower options out there that can improve your mood, health and state-of-mind. Had a long day at work? Come home to a soothing whirlpool or air bathtub to massage away stiff muscles, aches and pains. It’s more affordable than you might think, and Re-Bath’s line can fit in the space of your existing bathtub. If you need a bathtub that is safe and convenient, the Re-Bath® line of walk-in bathtubs is what you’re looking for, especially as you get older. With amenities like an ADA compliant seat and multiple grab bars, Re-Bath’s walk-in bathtubs provide a safe, comfortable alternative to traditional bathtubs. The swing door allows for easy access for individuals while the available jetted system provides relief from arthritic pain and muscle aches. These ideas should get you started in creating your dream bathroom this fall. Don’t go into a remodeling project alone! Talk to a professional who can help you from start to finish, design to installation, like your local Re-Bath® team. Reach out to them for a free, in home consultation at www.rebath.com or 1-800-BATHTUB. # # # For additional information regarding this subject, please contact Re-Bath® Marketing Communications Coordinator Lindsey Larson at llarson@rebath.com or (480) 844-1575 Ext. 129. Samples of Press Release..continued
  • 15. PUBLIC RELATIONS Social Media Social Media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals LinkedIn > The Office • Business networking • Personal and business profiles • Ability to create groups, ask questions, build content How Re-Bath® uses it • List products and services Facebook > The Bar-B-Que • Connect with friends • Create and join groups • Share links, pictures, videos • Personal profiles and business pages • Can be shared on mobile devices How Re-Bath® uses it • Post articles/tips/product information regarding Re-Bath® and Re-Bath® products and general bathroom maintenance/products Twitter > The Bar • Communicate through short messages of 140 characters or less • Post what you are doing • Used extensively through mobile devices • Create conversations through #hashtags How Re-Bath® uses it • Post articles/tips/product information regarding Re-Bath® and Re-Bath® products and general bathroom maintenance/products YouTube > Video • Video sharing site • Create video channels and contests How Re-Bath® uses it • Post videos/commercials in reference to Re-Bath® and Re-Bath® products
  • 16. PUBLIC RELATIONS Social Media...continued Pinterest > Photos • Pinboard-style photograph sharing for inspiration • Create and manage theme-based image collections • Able to “re-pin” images How Re-Bath® uses it • Pinned photos of Re-Bath® vignettes • Re-pin photos of bathrooms and bathroom products WordPress > Blogs • Regular commentary, descriptions of events • Online diary for your community or business • Helps others find your site How Re-Bath® uses it • Re-Bath, LLC currently doesn’t have an account yet Flickr > Pictures • Photograph sharing How Re-Bath® uses it • Re-Bath, LLC currently doesn’t have an account yet
  • 17. Re-Bath, LLC partners with Holdeman Elementary School for School Supply Drive Re-Bath, LLC is proud to announce that it has partnered with Holdeman Elementary School of Tempe, Ariz. for a School Supply Drive for grades K through 5. Re-Bath® employees gathered three boxes full of school supplies over the last month ranging from crayons, markers, colored pencils, folders, construction paper, computer paper, glue sticks, pencils and erasers to socks and T-shirts for the grade school. The School Supply Drive was an opportunity for Re-Bath® employees to help fill the void of school supplies that often run short before the school year ends as well as provide supplies for summer classes and programs. “I am extremely proud of the Re-Bath® family for stepping up and providing these school supplies for Holdeman Elementary School. It’s a true testament of its pride and loyalty for this community,” states Mark Dawson, president and CEO of Re-Bath, LLC. If you would like to partner with Holdeman Elementary School or learn how you can help, contact MeShell Wilson at 480-966-9934 Ext. 6090. About Re-Bath® Re-Bath, LLC, based in Tempe, Ariz., is America’s largest bathroom remodeler. Re-Bath® makes remodeling a bathroom easy, convenient and affordable with its line of replacement bathtubs, walk-in bathtubs, bathtub to shower conversions, bathroom vanities, bathroom flooring and more, all with professional installation by factory-trained installers. Founded in 1979, Re-Bath® has over 200 franchise locations worldwide. For more information regarding Re-Bath®, visit www.rebath.com or call 1-800-BATHTUB. # # # For additional information regarding this subject, please contact Re-Bath® Marketing Communications Coordinator Lindsey Larson at llarson@rebath.com or (480) 754-8946. Like us on Facebook: www.facebook.com/officialrebath Follow us on Twitter: www.twitter.com/officialrebath
  • 18. Seven tips to a better bathroom with Re-Bath® October is National Kitchen and Bath Month; celebrate by improving your bathroom. As the leaves begin to change color this fall, it’s time to remodel that old bathroom before the hubbub of the upcoming holiday season. Re-Bath®, America’s largest bathroom remodeler, has remodeled millions of bathrooms, and has some tips of how to make your project a success. Consider your budget Keep a realistic budget in mind when starting your remodeling project, and work around it. A great way to save money – sometimes up to 90% – is by resurfacing, rather than replacing, items like your bathtub, showers or walls. You won’t have to sacrifice looks or quality. Re-Bath® invented the bathtub liner in the 1970s. Today, the Re-Bath® DuraBath® SSP™ is a beautiful, easy-to-clean and durable option for refinishing your shower or bathtub. Its high-gloss finish will not dent, rust, peel, crack or fade, and is warm to the touch for a more comfortable bathing experience. Re-Bath® can even convert your bathtub to a shower at a fraction of the cost of replacing it. Plan and design Don’t begin your remodeling job without a plan and design in mind. Ask yourself what kind of bathroom setting you want. Classic, modern or elegant, design your bathroom to meet your style and family needs. Sometimes it’s hard to imagine what your finished bathroom will look like, but there is a free online tool that can help! Head over to www.rebath.com and use the interactive bathroom design tool to design your dream bathroom at a budget you can afford. Or, visit a showroom to see products in person. Re-Bath® has the country’s largest network of bathroom remodeling showrooms, so there is likely one near you. Call 1-800-BATHTUB to find a location today. Be honest about your do-it-yourself skill level Bathroom remodeling is not an easy job. If you’re not experienced with remodeling work, you could make costly and unsafe installation errors, and your family won’t be able to use your bathroom while it’s under construction for weeks. Forget the hassle; the professionals at Re-Bath® can finish some bathroom remodeling jobs in just one day. Call them for a free, in-home consultation to discuss your project. Go green and lower utility bills When you’re remodeling, consider lowering your utility bills and helping Mother Nature at the same time! A toilet uses more water than any other appliance in your home. The average person flushes 20 gallons of drinking water each day. Talk to your local Re-Bath® installer about stylish, eco-friendly toilets and faucets that use less water at a great price. Add beauty and protection with wall coverings
  • 19. A simple and relatively inexpensive way to add personality to your bathroom without tearing out walls is with wall surroundings. These come in a variety of colors and patterns to perfectly match the rest of your bathroom, and add protection against moisture. Re-Bath® has one of the largest selections of wall surrounds and wainscoting, all made with the same state-of-the-art DuraBath® SSP™ technology they use in their showers and bathtubs – not the acrylic materials used by other remodeling companies. Re- Bath’s wall surrounds are easy to clean and prevent mold and mildew, and, best of all, come with a manufacturer’s limited lifetime warranty against product defects. Make your bathroom bigger – or smaller If your bathroom is too small, use light or cream colors, add lighting to make it appear larger, and include a dimmer to set the mood. (Many people underestimate the importance of lighting in bathrooms; the right lighting can make a world of difference in the appearance and feel of the room.) A large mirror would also help make a cramped bathroom feel more spacey. Talk to an experienced Re- Bath® remodeler about these lighting and color options, or visit a showroom for ideas. Some homes have the opposite problem: too much space! That could be a blessing in disguise, as it is a great opportunity to get creative. Add in bathroom vanities, cabinets, furniture or vanity sinks. Re-Bath® has a full line of vanities that would be a perfect fit for your home. Talk to your local Re-Bath® professionals for ideas. Make your bathtub or shower a spa, and keep safety in mind There are a world of bathtub and shower options out there that can improve your mood, health and state-of-mind. Had a long day at work? Come home to a soothing whirlpool or air bathtub to massage away stiff muscles, aches and pains. It's more affordable than you might think, and Re-Bath’s line can fit in the space of your existing bathtub. If you need a bathtub that is safe and convenient, the Re-Bath® line of walk-in bathtubs is what you're looking for, especially as you get older. With amenities like an ADA compliant seat and multiple grab bars, Re-Bath’s walk-in bathtubs provide a safe, comfortable alternative to traditional bathtubs. The swing door allows for easy access for individuals while the available jetted system provides relief from arthritic pain and muscle aches. These ideas should get you started in creating your dream bathroom this fall. Don’t go into a remodeling project alone! Talk to a professional who can help you from start to finish, design to installation, like your local Re-Bath® team. Reach out to them for a free, in home consultation at www.rebath.com or 1- 800-BATHTUB. # # # For additional information regarding this subject, please contact Re-Bath® Marketing Communications Coordinator Lindsey Larson at llarson@rebath.com or (480) 844-1575 Ext. 129.
  • 20. Re-Bath® of San Antonio generates $1 Million in Sales Congratulations to Jason Hicks and David Driskill and the Re-Bath® of San Antonio, Texas team for generating sales of $1 million for the month of March. The milestone figure, which encompassed [number of jobs] remodeling projects, was achieved during the month of March by a sales team of [number of sales team]. The team consists of [sales team members]. Owners Jason Hicks and David Driskill, attribute the high sales figure to the dedication and learning of the Re-Bath® Sales System. All sales team members possess the knowledge and apply it to every sales call and in-home sales consultation, resulting in record high closing ratios as well. [Quote from Jason or David] Re-Bath®, LlC President and CEO Mark Dawson praises Re-Bath® of San Antonio for reaching such a milestone sales figure. “Re-Bath® of San Antonio is a great example of what can be accomplished by implementing the Re-Bath® Sales System into your daily operations. We are very excited and proud of Jason and David’s team for reaching this milestone and wish the best for continued strong sales performance.” Pictured above, L to R: Jason Hicks, If you have a success story feel free to send it to llarson@rebath.com.