This document discusses systematizing content production. It recommends starting with marketing objectives and turning them into content objectives. Content should be relevant, in the best format, timely, and lead to action. Messages should be categorized into themes based on the audience's awareness levels. A monthly workflow is suggested that involves publishing content on different channels, measuring results, and reprioritizing. The overall goal is to help clients start conversations that lead to sales.

1. SYSTEMIZING CONTENT PRODUCTION
#ContentMarketing #SocialMedia
PRESENT ED BY: Hussain AlEssa

2. SYSTEMIZATION
OF CONTENT PRODUCTION
LENGTH: 30 MINUTES
LEVEL: ALL

3. Who are we?
• First Kuwait Based Content Marketing Agency
• Helps clients start a conversation (which leads to sales!)
• Copywriting meet Brand Consultancy & Conversation Strategy

4. From our office we generated content for…

5. MARKETING OBJECTIVES
CONTENT OBJECTIVES
CATEGORIZE YOUR MESSAGES INTO
THEMES
PUBLISH AND ADVERTISE
MEASUREMENT AND REPRIORITIZE
SUGGESTED MONTHLY WORKFLOW

6. SYSTEMIZE CONTENT PRODUCTION
How to turn Marketing Objectives into Content Objectives?
What needs to be said?
Currency paid by you: Value and Relevance
What is to be expected from your audience?
Currency paid by your audience: Attention & Action

7. CONTENT MUST BE
Relevant to
your
audience
In a format
that’s best
consumed
Timely
Must be
leading to an
action

8. HOW AWARE ARE YOUR AUDIENCE?
Eugene Schwartz’s Awareness Levels
Problem Aware
Solution Aware
Brand/Product Aware
Most Aware
Completely Unaware Unaware they have a problem
Understand the challenges but don’t know how to remedy it.
Understand the type of support they need
Recognizes brand as a solution
Knows brand really well and it is waiting for good
deal to buy.

9. CATEGORIES
How often each category needs to be published?
FOR DIFFERENT OUTCOMES YOU WILL CATEGORIZE
MESSAGES IN THEMES
Remember Your Currency Value & Relevance

10. YOUR MESSAGE
• Your content must reflect your
brand personality.
• Each medium should have a
different distribution based on its
audience.

11. POST-POSTING
Publish and/or Advertise, then Measure
Reprioritize & Tune your message

12. CHANNEL CONSIDERATIONS
What are its Limitations (E.g. Character Count on Twitter)
Approachability - How easy it is to attain information about the brand?
Conversion - How effective was this channel & message in generating business goals?

13. SUGGESTED MONTHLY WORKFLOW
MONTH X

14. Q & A