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Media Studies
 An Introduction
What is the ‘media’?

•Mass production
•Wide audience
•Technologically driven
•Information driven.
Content type

•Text
•Graphic
•Audio
•Video
•Software application.
Distribution Formats

  How many different media
 messages are you bombarded
    with on a daily basis?

List as many form...
Text



                          Graphic
Software
              Media



      Video           Audio
Emerging Formats

           Blogging
          Podcasting
              SMS
Social networking site adverts
        Viral ...
Audience


•Broadcast
•Narrowcast
•Niche markets.
Media consumption patterns
The history of the media
Media of the future?
How is the ‘media’ a good thing?
Can the ‘media’ be harmful?
Why study the ‘media’?
At GCSE, our focus is on
‘print’ media texts including:

•Newspaper articles
•Magazine articles
•Leaflets
•Brochures
•Adve...
Purpose




Audience



                 Text type
Purpose
                      •Inform
                      •Explain
•Newspaper articles
                      •Describe
•...
Audience – the central cog

The intended ‘consumer’ of a media text
shapes its form and purpose –

•Age
•Gender
•Education...
Analysing a media text

             Presentational
                features




   Content                    Language


...
Presentational features

•Typography
•Titles & captions
•Layout
•Graphics & images
•Colour
•White space
Language

•Word type & effect
•Emotive language
•Jargon
•Tone
•Rhetoric
•Sound effects
•Puns & wordplay
Structure & Organization




•Sentence length & type
•Paragraph length & structure
•Order & sequence of information
Content

•Fact
•Opinion
•Bias
•Anecdotes
•Exemplification
•Reported speech
Media Studies - An Introduction
Media Studies - An Introduction
Media Studies - An Introduction
Media Studies - An Introduction
Media Studies - An Introduction
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Media Studies - An Introduction

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An overview of the modern media for KS3 pupils and possibly for first year GCSE candidates

Media Studies - An Introduction

  1. 1. Media Studies An Introduction
  2. 2. What is the ‘media’? •Mass production •Wide audience •Technologically driven •Information driven.
  3. 3. Content type •Text •Graphic •Audio •Video •Software application.
  4. 4. Distribution Formats How many different media messages are you bombarded with on a daily basis? List as many formats as possible, using the content type categories as an organizing structure
  5. 5. Text Graphic Software Media Video Audio
  6. 6. Emerging Formats Blogging Podcasting SMS Social networking site adverts Viral marketing Online gaming Machinima.
  7. 7. Audience •Broadcast •Narrowcast •Niche markets.
  8. 8. Media consumption patterns
  9. 9. The history of the media
  10. 10. Media of the future?
  11. 11. How is the ‘media’ a good thing?
  12. 12. Can the ‘media’ be harmful?
  13. 13. Why study the ‘media’?
  14. 14. At GCSE, our focus is on ‘print’ media texts including: •Newspaper articles •Magazine articles •Leaflets •Brochures •Advertisements •Guidebooks •Websites
  15. 15. Purpose Audience Text type
  16. 16. Purpose •Inform •Explain •Newspaper articles •Describe •Magazine articles •Advise •Leaflets •Persuade •Brochures •Argue •Advertisements •Analyse •Guidebooks •Review •Websites •Comment
  17. 17. Audience – the central cog The intended ‘consumer’ of a media text shapes its form and purpose – •Age •Gender •Education •Socio-economic status •Hobbies and interests
  18. 18. Analysing a media text Presentational features Content Language Structure & organization
  19. 19. Presentational features •Typography •Titles & captions •Layout •Graphics & images •Colour •White space
  20. 20. Language •Word type & effect •Emotive language •Jargon •Tone •Rhetoric •Sound effects •Puns & wordplay
  21. 21. Structure & Organization •Sentence length & type •Paragraph length & structure •Order & sequence of information
  22. 22. Content •Fact •Opinion •Bias •Anecdotes •Exemplification •Reported speech

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