Ferguson identified four common facial expressions on women's magazine covers in Britain: the half/full smile with teeth barely visible and facing 3/4 toward the camera which makes the cover look blandly pleasing; the emphasis on eyes and mouth shut hinting at a smile which lacks uniqueness; the 'invitational' expression with a hint of mystery rather than sexuality; and the 'super-smiler' with a wide open toothy smile, demanding a look with an aggressive and 'come on' approach.

1. Ferguson identified and concentrated
on four types of facial expressions on
front covers of women’s magazines in
Britain.

2. • Half/full smile
• Lips together or slightly parted
• Teeth barely visible
• Either full face or three quarters
• of face towards the camera
By using chocolate box for a front
cover of a women’s magazine, It makes the
cover look blandly pleasing,
informality of beauty and devoid uniqueness.

3. • Emphasis on the eyes
• Mouth shut with only a hint of a smile
• Either head to one side or looking back to
camera
By using the ‘invitational’ facial expression, it
suggests a feel of mischief or mystery, has a
hint of contact rather than sexual promise

4. • Full Face
• Wide open, toothy smile
• Head thrust forward or chin thrown back
• Hair often ‘wind-blown’
The super-smiler has a demanding and
aggressive ‘look at me’ affect and a ‘come on’
approach.